50 million yuan Huimin cultural consumption vouchers issued
Citizens can receive the discount through the Beijing Wenhui Card Official Service Number and purchase a book, movie ticket, etc. and enjoy a maximum discount of 100 yuan.
In 2020, Beijing Huimin Cultural Consumer Electronic Vouchers will be issued on May 2 with a total amount of 50 million yuan. Open the Beijing Wenhui card official service number, click "Lingwenhui coupon", buy books, movie tickets, scenic tickets, performance tickets, cultural and creative products and education courses and other cultural products or services, you can enjoy up to 100 yuan discount.
Online culture popular launches online reading and other products
This year, the Wenhui Coupon Project selected 100 merchants to take the lead in providing consumers with subsidized cultural products and services, including Xidan Book Building, Wangfujing Xinhua Bookstore, Sanlian Taofen Bookstore and other physical bookstores, selling Beijing-based cultural and creative products, and Merchants providing education and sports products and services. Cooperating merchants can make inquiries at the "Beijing Wenhui Card Official Service Number", consider the impact of the epidemic, and call the merchants in advance to understand the business status.
In response to the emerging trend of online cultural consumption, Wenhui coupons have expanded online cultural products and services, and launched online reading, online audiovisual, online courses, cultural e-commerce, etc. when consumers purchase relevant products and services on designated platforms. , You can use Wenhui coupons to enjoy the discount.
Some bookstores can enjoy dual benefits of discount coupons and discounts
Since 2017, the Beijing State-owned Cultural Assets Management Center has issued 50 million yuan of consumer coupons to consumers in Beijing every year to purchase cultural products or services. Consumers can apply for electronic consumption vouchers up to 500 yuan per year at the "Beijing Wenhui Card Official Service Number" based on their personally valid identity information. Consumers can use cultural coupons to deduct certain amounts when purchasing cultural products or services at designated merchants. The cooperative merchants of Wenhui Coupon cover hundreds of enterprises in the seven areas of Beijing, including books, audio and video, cultural performances, cultural tourism, radio and film, education and entertainment, cultural and creative products, culture and sports.
During the "May Day" period, the four major bookstores in Beijing held the "Book Fragrance in Beijing, Happy Reading Song Xiaokang" preferential activities. From May 1st to May 5th, consumers buy books at Beijing Book Building, Wangfujing Bookstore, Zhongguancun Book Building, and Asian Games Village Book Building, not only can enjoy 20% off, single payment With a discount of 25% off for a hundred yuan, you can also use a coupon to enjoy double benefits and subsidies. For example, if you buy a book of 100 yuan, the bookstore will give you a discount of 25%, and you can also use a 10 yuan coupon, with a final price of 65 yuan.
■ Extension
The 8th Beijing Cultural Consumption Season opens in August to solicit cooperation units and events
The reporter learned from the office of the Beijing Huimin Cultural Consumption Season Organizing Committee that the eighth consumption season is planned to be held from August to October. This consumption season is dedicated to coping with the impact of the new crown pneumonia epidemic on the cultural industry and promoting the growth of cultural consumption in the capital and the Tianjin-Hebei region.
The organizing committee is open to the public to solicit all kinds of cultural benefiting people's consumption activities and projects, and relevant materials can be downloaded through the official website of the Beijing State-owned Cultural Asset Management Center. The audited and approved event will enjoy publicity and promotion support and after-sale financial support. After evaluation by a third-party monitoring agency, it is confirmed that some activities with outstanding economic and social benefits can be reported after the end of the consumption season, with a certain percentage of post-event support.
According to reports, the unit selected as the "Beijing Huimin Cultural Consumption Season Excellent Cooperative Institution" will give priority to participating in the following Beijing Huimin Cultural Consumption Season and recommend participation in other project activities. Participating in the consumer season will be used as an important reference for the implementation of social benefits of enterprises selected by the "Top 10 Cultural Enterprises in the Capital and Top 10", and priority is given to participating in the selection of the "Beijing Cultural Consumer Brand List".
The Beijing Huimin Cultural Consumption Season is a city-wide cultural consumer brand activity guided by the government, market-led, and publicly participated. Since its inception in 2013, it has achieved a total direct consumption of 84.04 billion yuan, which has promoted the connection between supply and demand in the Beijing cultural market and has comprehensively improved The overall level of cultural consumption in the capital has become a comprehensive service platform for cultural consumption with national influence.
The solicitation projects include stage performances such as dramas, operas, dramas, children's dramas, variety shows, quyi, acrobatics, magic, music, dance; film and television works screenings, exhibitions and other viewing activities; book exhibitions, lectures, signings, Reading activities such as sharing; non-genetic inheritance, folk performances, art education, parent-child development and other interactive experience activities; cultural relics, arts and crafts exhibitions, transactions, auctions and other art appreciation activities; animation games, creative design, cultural and creative products, E-sports, VR / AR and other fashion technology activities; digital reading, digital music, online audiovisual, online games, online education, online sales of cultural and entertainment supplies and other online cultural consumption activities; culture and tourism, sports, commerce, ecological agriculture Other types of cultural consumption activities that are integrated with other formats; other cultural consumption activities that can meet the spiritual and cultural needs of consumers.
Beijing News reporter Ni Wei