A pair of shoes dropped 2,000 yuan in 5 months, and the frivolous shoes and blind boxes are no longer in the limelight

  "Roasted Food" is cold this spring

  In recent years, the trend of "roasted goods" that has spread from small circles has changed its taste with the help of some capital. The crazy increase of tens or even hundreds of times at a premium has attracted many outsiders to go to the sea in the hope that they can replicate and continue the myth of overnight riches.

  The so-called hype is hot and cold. Qilu Evening News Qilu Yidian reporter discovered that in recent months, the once popular "roasted goods" has started to cool down.

  Text / film Qilu Evening News · Qilu One Point Reporter Guo Chunyu

More than 20,000 yuan sold at the most expensive time

  Now it has fallen below 6000 yuan

  Cheng Liang, who has been in the shoe circle for about 10 years, has recently felt that the fried shoes are a lot colder.

  The craziest time came in the second half of last year. Fried shoes have suddenly risen from the popularity of small circles to "national fried shoes". When the new model was released, Cheng Liang found that in addition to the common young people, there were even many uncles and aunts in the queue. They held the little Mazar and waited patiently in the line. Unlike the young people who are full of excitement about the new shoes, the uncles who lined up seemed quite calm. Cheng Liang learned that they were basically hired by shoe dealers.

  In the shoe ring, pumping shoes is a compulsory course, which is to grab the "purchase right" when new shoes are on sale. Picking a new pair of shoes not only means rare luck, but also means earning it when you buy it. Sometimes a tight pair of new shoes can even soar several times at the moment you buy it.

  "At the time, a shoe in the Sanlitun Pai juice store (a tide brand) in Beijing, the original price of this shoe was 1,099 yuan, and the pre-sale price has reached more than 8,000 yuan." Cheng Liang said that this shoe is a joint model of the star and is on sale. The number is very small, so it has been hot since it was not released. If you want to buy, you need to line up online to obtain the qualification for offline lottery purchase, and then go to the store to queue up and re-extract. You can only purchase at the original price after you have won the purchase quota.

  "When this shoe was the most expensive, some yardages were fired to more than 20,000 yuan." Cheng Liang told reporters that the prices of men's and women's models have fallen a lot, and women's models have fallen below 6000 yuan.

  "Most of the shoes are now reduced in price." Cheng Liang said, "If you buy it at the original price, you will not lose money. If you buy it at a high price, the pair of shoes will have to pay at least 2,000 yuan." According to him, Even the ever-popular Evergreen "Air Jordan 1" (a shoe of the Nike Jordan series) is no exception, and almost every color has a large price reduction. The regular color scheme is almost at the price of more than 1,000 yuan.

Shoes are priceless

  The store owner is playing mobile phone

  Cheng Liang said that the shoe ring now gave him the feeling that it was priceless and priceless. Many shoes were hot when they were sold, and prices are still high, but buyers are hard to find. Cheng Liang analyzed the reasons for the "scrambled shoes cool". On the one hand, the tide shoes are after all a circle culture, which does not belong to the public. On the other hand, because of the sudden epidemic, it has affected all aspects of the economy.

  The reporter visited and found that the fried shoes are also directly reflected in the offline physical store.

  At a tide shoe store near Luoyuan Street in Jinan, the owner was playing with a mobile phone when the reporter entered. The store is not big, but it is very famous in Jinan's shoe circle. Basically, the popular models on the market can be found here.

  "Just look at it, now the shoes have been reduced in price." The store enthusiastically pointed to a pair of shoes in the Jordan series. "These shoes were broken last year. Not only are the numbers all but cheap, the price is only 3500 yuan."

  During the conversation, the owner told reporters that some of the more popular shoes were difficult to receive even if they were expensive, but now they are basically no longer accepted.

  According to Nike's latest financial report, affected by the epidemic, Nike's inventory reached 5.8 billion US dollars, an increase of 7% compared with the same period last year. As the main brand in the sneaker market, in order to clear inventory and make the financial report more attractive, increasing sales and replenishment is likely to become an important means. Industry insiders predict that once the goods are replenished, the scarce shoes with no market value can even be bought directly in the official store at the original price. In addition, the 2020 sports competitions were all shut down and worsened. Without the flow and exposure conditions of the contest, the special models, joint models, and commemorative models commonly used by major companies have lost their meaning. It is very likely that there will not be any truly influential shoes in 2020.

Prices skyrocketed nearly 39 times

  Blind box fever has spurred tens of millions of markets

  In recent years, not only sneakers, but also blind boxes are also hot.

  The blind box, there is no specific logo on the packaging, there is a dull and stylish puppet toy inside, no one knows which one is installed and what style is bought by luck. Blind boxes are generally sold in series, with a single price generally ranging from 39 to 69 yuan, and a series of only a few hundred yuan. However, because of the endless emergence of new products and the scarcity of "hidden models" and special editions, people have aroused people's mentality of hunting strangers and gamblers' psychology, and many people have "entered" from this.

  In order to make up a series, many blind box enthusiasts will exchange and exchange through the second-hand market in addition to the collection. Some of the more popular blind box dolls are even sold at a premium of several times. Data from the second-hand trading platform "Xianyu" show that a blind box with an original price of 59 yuan last year sold for 2,350 yuan, a price surge of nearly 39 times.

  On Tmall alone, nearly 200,000 consumers spend more than 20,000 yuan each year to collect blind boxes, and the consumers with the strongest purchasing power spend one million yuan a year to buy blind boxes, which accounts for most of the post-95s. .

  Xianyu data shows that second-hand blind box trading is already a tens of millions market. In the past year, 300,000 blind box players have traded on idle fish, and the number of idle blind boxes released has increased by 320% compared with a year ago.

Vertex is the end point

  Offline blind box stores are now cold

  In such a hot blind box market, in the spring of 2020, the "pause button" was pressed abruptly from the peak of last year to the end.

  Recently, a reporter visited many blind box shops in Jinan and found that most of the previously lively blind box shops were deserted.

  A customer told reporters that the dozen or so blind boxes on hand were basically purchased last year. After the suspension of the purchase of blind boxes due to the epidemic this year, they gradually lost their original enthusiasm. Xiaoxue, who was a sophomore this year, said, "Some of my classmates have already started to deal with blind boxes. They used to buy them for 50 or 60 yuan. Now they are sold on the Internet for 30 yuan.

  The reporter searched the online second-hand trading platform and found that many blind box sellers marked "retreat", and the original box price of about 60 yuan was as low as a dozen yuan.