China-Singapore Jingwei client, April 28th China Internet Network Information Center (CNNIC) released on the 28th "China Internet Development Statistics Report" (hereinafter referred to as "Report") shows that as of March 2020, China's online shopping user scale Reached 710 million, accounting for 78.6% of the total netizens; e-commerce live broadcast users reached 265 million, accounting for 37.2% of online shopping users.

Nearly 80% of netizens shop online

　　In terms of online shopping, the "Report" stated that as of March 2020, China's online shopping users reached 710 million, an increase of 100 million from the end of 2018, accounting for 78.6% of the total netizens; mobile online shopping users reached 707 million, an increase from the end of 2018 116 million, accounting for 78.9% of mobile Internet users.

　　Data show that as of March 2020, the number of e-commerce live broadcast users reached 265 million, accounting for 37.2% of online shopping users and 47.3% of live broadcast users.

　　The sinking market has become an important incremental market for online consumption. As of March 2020, the proportion of online shoppers in third-tier and below markets accounted for 3.9 percentage points of the region ’s netizens compared to the end of 2018; rural online shoppers reached 171 million, accounting for 24.1% of online shoppers.

　　In addition, cross-border e-commerce has become an important force to promote consumption and stabilize foreign trade. In 2019, the total value of retail imports and exports through the customs cross-border e-commerce management platform reached 186.21 billion yuan, an increase of 38.3%. The data also shows that among the top 50 Chinese brands going overseas in 2019, cross-border e-commerce brands account for 9 seats, and some brand influences even surpass traditional well-known brands.

Travel booking and online car rental market is expected to rebound

　　In terms of travel reservations, the "Report" stated that due to the impact of the new coronary pneumonia epidemic, as of March 2020, the number of online travel booking users in China reached 373 million, a decrease of 37.05 million from the end of 2018, accounting for 41.3% of the total netizens.

　　"Report" believes that in the short term, the online travel booking industry has been greatly impacted, and the user scale has dropped significantly; in the medium and long term, as the epidemic gradually improves to the end, the online travel booking industry is expected to enter a rebound period.

　　In terms of technological empowerment, "Report" analyzes that digital application has become a new driving force for the development of the travel booking industry. The data shows that 60.8% of users had travel experience sharing behavior in the past year.

　　In addition, rural tourism has become one of the important ways for the poor people in China to escape poverty. According to data from the National Rural Tourism Monitoring Center, 101 poverty alleviation monitoring points (built-up poverty-stricken villages) were established in 25 provinces (autonomous regions and municipalities), and 4796 people achieved poverty alleviation through the rural tourism economy, accounting for 30.4 %, Through rural tourism, the per capita income of the poor people at the monitoring points increased by 1,123 yuan.

　　In the online car-hailing market, the "Report" shows that as of March 2020, the number of online car-hailing users in China reached 362 million, accounting for 40.1% of the total netizens. Affected by the new coronary pneumonia epidemic, some cities have suspended online car-hailing services. In the medium and long term, the scale of online car-hailing users will recover.

　　In 2019, the compliance process of the online car-hailing industry will accelerate, including the continuous optimization of the online car-hailing access conditions, the establishment of a "blacklist" early warning mechanism, and the accurate enforcement of laws relying on next-generation information technology. In addition, auto companies reconstruct the competitive landscape of the online car-hailing industry, such as automakers operating cross-border online car-hailing businesses, and online car-hailing platform companies gathering resources to expand their development space.

Online education users soar

　　Affected by the new Coronary Pneumonia epidemic, the opening of the national primary and secondary schools was postponed, and the teaching activities were changed to online, which promoted the rapid growth of online education users.

　　According to the "Report", as of March 2020, China's online education users reached 423 million, an increase of 222 million from the end of 2018, accounting for 46.8% of the netizens overall; mobile online education users reached 420 million, an increase of 226 million from the end of 2018 It accounts for 46.9% of mobile Internet users.

　　Data show that in 2019, China's online education initiated a total of 148 financings, a year-on-year increase of 38.3%, and the total financing amount reached 11.56 billion yuan.

　　At the beginning of 2020, the opening of schools across the country was postponed, and 265 million students at school generally switched to online courses, and user needs were fully released. Facing the huge demand for online learning, all kinds of enterprises are actively responding, and the industry is showing explosive growth.

　　Data show that the number of daily active users of multiple online education applications during the epidemic reached more than 10 million. The Ministry of Education organized the launch of 22 online course platforms and opened 24,000 online courses to provide guarantee for ordinary colleges and universities to suspend classes and teaching during the epidemic. At the same time, office applications such as Dingding and Tencent Meeting have become online education platforms; Huawei and JD.com have launched online education classrooms or teaching systems to join the competition in the online education industry. (Sino-Singapore Jingwei app)