China News Network Client Beijing, April 28 (Reporter Wu Tao) On the 28th, the 45th "Statistical Report on the Development of China's Internet" (hereinafter referred to as the report) released by the China Internet Network Information Center (CNNIC) showed that the scale of Chinese Internet users Over 900 million, the report also details the current situation of China's Internet, describes the portraits of Chinese netizens, see if there is your shadow?
Chinese Internet users exceed 900 million
According to the report, as of March 2020, the number of Internet users in China reached 904 million, an increase of 75.08 million from the end of 2018, and the Internet penetration rate reached 64.5%, an increase of 4.9 percentage points from the end of 2018.
The number of mobile Internet users reached 897 million, an increase of 79.92 million from the end of 2018. The proportion of Internet users in China using mobile phones to reach the Internet reached 99.3%, an increase of 0.7 percentage points from the end of 2018.
Reasons for not going online. Image source: CNNIC
It is worth noting that there are still nearly 500 million people in China who are not online, and the scale of non-netizens is 496 million. Among them, the proportion of non-netizens in urban areas is 40.2%, and the proportion of non-netizens in rural areas is 59.8%. Mainly.
The lack of skills, educational restrictions and age factors are the main reasons why non-netizens do not go online. The data shows that the proportion of non-netizens who do not surf the Internet because they do not understand computer / network skills is 51.6%.
Netizens spend more than 30 hours online per week
As of March 2020, the per capita online time of Chinese netizens was 30.8 hours per week, an increase of 3.2 hours from the end of 2018. Affected by the new coronary pneumonia epidemic in early 2020, netizens have significantly increased the length of time online.
Portraits of netizens: "Student Party" is the most, with a monthly income of less than 5,000 yuan over 70%
The report shows that the ratio of male to female netizens in China is 51.9: 48.1, and the proportion of male netizens is slightly higher than that of the overall population (51.1%).
——The student party accounted for the most, reaching 26.9%
Among the netizens in China, the students are the most, accounting for 26.9%; the second is self-employed / freelancers, accounting for 22.4%; the management and general personnel of enterprises / companies account for 10.9%.
In terms of academic qualifications, as of March 2020, the proportion of netizens with junior high school, high school / secondary school / technical school qualifications was 41.1% and 22.2%, respectively, and the proportion of netizens with college education or above was 19.5%.
Netizens' income structure. Image source: CNNIC
- over 70% of Internet users monthly income of less than 5,000 yuan
The total proportion of netizens with a monthly income of 2001-5000 yuan is 33.4%, and the proportion of netizens with income but a monthly income of less than 1,000 yuan is 20.8%. The proportion of netizens with a monthly income above RMB 5,000 accounts for 27.6%.
——People in their twenties or thirties love to go online
The proportion of netizens aged 20-29 and 30-39 was 21.5% and 20.8%, respectively, higher than those of other age groups; the proportion of netizens aged 40-49 was 17.6%; the proportion of internet users aged 50 and 16.9% The Internet continues to penetrate the middle-aged and elderly population.
Netizens like "buy buy buy" and these things
——Over 700 million e-commerce live broadcast coverage of online shopping users covers 265 million
Netizens first like "buy, buy, buy," and the report shows that as of March 2020, China's online shopping users reached 710 million, an increase of 16.4% from the end of 2018, accounting for 78.6% of the total netizens. In 2019, the nationwide online retail sales amounted to 10.63 trillion yuan, of which physical goods online retail sales reached 8.52 trillion yuan, accounting for 20.7% of the total retail sales of social consumer goods.
It is worth noting that as of March 2020, the number of e-commerce live broadcast users reached 265 million, accounting for 37.2% of online shopping users, 47.3% of live broadcast users, and 29.3% of netizens overall.
Live broadcast e-commerce activates the user's perceptual consumption through "content planting" and real-time interaction to improve purchase conversion rate and user experience.
- Social many of them are "thumbs up at the turn."
As of March 2020, the utilization rates of WeChat Moments and Weibo were 85.1% and 42.5%, respectively, an increase of 1.7 and 0.2 percentage points from the end of 2018; the utilization rate of QQ space was 47.6%.
It is worth noting that companies are constantly digging into the social relationship market segment. According to the closeness and alienation of the relationship, products with different social depths such as strange relationships and "likes of love" have appeared. For example, Tencent and Momo have launched many anonymous social apps. , Sohu and Weibo have successively launched shallow interactive social products "Fox Friends" and "Oasis".
The scale of online payment users. Image source; CNNIC
- Online payment boost consumption
As of March 2020, China's online payment users reached 768 million, an increase of 168 million from the end of 2018, accounting for 85.0% of the total netizens; mobile network payment users reached 765 million, an increase of 182 million from the end of 2018, accounting for 85.3% of mobile netizens %.
Interestingly, some netizens often said that using mobile payments felt like spending money faster. The report also pointed out that the network payment business has grown steadily, vigorously stimulating consumption upgrades, and vigorously stimulating consumption growth.
According to the report, non-cash payment instruments are increasingly connected to the daily life of the public, which not only reshapes the personal consumption behavior of residents, transforms the business model of enterprises, but also greatly promotes the growth of residents' consumption in various regions.
Mobile payment has also optimized the consumption structure of mass households. Research shows that mobile payment can promote the growth of household consumption in China by 16.0%, reduce the Engel coefficient (the proportion of food consumption) by 1.7%, and at the same time drive the development of education, culture, entertainment and other development-oriented consumption to achieve a substantial increase, significantly higher than food, clothing, Living consumption such as living.
Scale of takeaway users. Image source: CNNIC
——Nearly 400 million take-out users, with “night economy” consumption
As of March 2020, China's online food delivery users reached 398 million, accounting for 44.0% of the total netizens; mobile online food delivery users reached 397 million, accounting for 44.2% of mobile netizens.
Driven by the takeaway service, the demand for meals extends vertically from subdivisions to dessert drinks, afternoon tea, supper, etc., and gradually forms a "night economy" consumption represented by supper.
——The number of short video users is 773 million
As of March 2020, the number of online video (including short video) users in China reached 850 million, an increase of 126 million from the end of 2018, accounting for 94.1% of the total netizens.
Video user size. Image source: CNNIC
Among them, the number of short video users was 773 million, an increase of 125 million from the end of 2018, accounting for 85.6% of the total netizens. In early 2020, affected by the new coronary pneumonia epidemic, the user scale and duration of online video applications have increased significantly.
As of March 2020, China's online music users reached 635 million, an increase of 59.54 million from the end of 2018, accounting for 70.3% of the total netizens; mobile online music users reached 633 million, an increase of 77.78 million from the end of 2018, accounting for 70.5 %. (Finish)