I saw rare food--
"No contact economy" standing in the upper hand
During the epidemic prevention and control period, how to minimize the risks of meals while orderly resuming production and resumption of production. Practitioners in the catering industry have worked together to create a new mode of "contactless restaurant" for catering operations.
Recently, the first batch of "contactless restaurants" jointly launched by the China Hotel Association and several catering brands have opened in Beijing, Shanghai and other places. Many typical representatives of Chinese dinners and Western fast food are among them. attention.
However, a restaurant that simply avoids direct contact between people during the meal can be called a "contactless restaurant"? This is not the case. In addition to the "non-contact" transformation in the process of ordering and ordering, the "non-contact restaurant" also refines the entire process service from the circulation of ingredients to the processing and production to the delivery of finished products, strictly following the "non-contact" guidelines To improve health and safety.
As the concept of "contactless" becomes more and more popular, the timely appearance of "contactless restaurant" not only helps the construction of food safety, but also boosts customers' confidence in dining. Based on the normalization of epidemic prevention and control, customers and businessmen are joining hands to welcome the new trend of dining and consumption.
Procurement talks about safe purchase digitalization
Under the tide of resumption of work, how to make consumers eat at ease is a problem that many catering companies have been thinking about.
To ensure that every meal is safe and reliable, the purchase and control of ingredients must be done in accordance with the rules. As early as February 6, the Ministry of Commerce and the National Health and Health Commission jointly issued the "Guidelines for the Prevention and Control of Operation and Service of Retail and Catering Enterprises During the New Coronavirus Epidemic", which clearly stated that the procurement of food ingredients must be "safety as the first priority". Catering enterprises should choose suppliers with legal operating qualifications and allowed to operate during the epidemic prevention and control period to purchase raw materials, and prohibit the purchase of food materials from unknown sources.
In order to ensure the safety of operations, in a short period of time, many catering companies have chosen to place "contactless" services on an important position in the catering supply chain. Xijiade Dumplings has a complete independent supply chain. During the epidemic prevention and control, in addition to the detection and disinfection of transportation personnel and vehicles, participants must always wear masks and disposable gloves during the loading and unloading of ingredients. The cages loaded with ingredients are sealed with plastic wrap to effectively isolate possible adhesion of pathogens.
However, catering companies with independent supply chains are ultimately a minority. After resuming production, many small and medium-sized businesses are faced with many issues such as different periods of resumption of work with food ingredient suppliers, time-consuming and laborious market procurement. In order to solve practical difficulties, online orders and offline "contactless distribution" have become the methods adopted by many businesses.
The Chongqing fresh goods old stove hot pot operated by Wu Xiaoxuan has been in the Xizhimen business district in Beijing for more than ten years, but he bluntly said that he has never encountered such a challenge in 10 years. Because the long-term delivery of offline food distributors has not resumed work, Wu Xiaoxuan can only go to the grocery market to buy every day when the sun is not bright. After buying the vegetables, he goes straight to the store. After a day of work, he often falls tired and falls asleep. Free time.
In order to improve the purchase efficiency and ensure the safety of food ingredients, Wu Xiaoxuan began to try to place purchases on the "fast donkey purchase" platform of the catering supply chain. "There are a lot of merchandise on it. More than 95% of things can be bought at one stop." Wu Xiaoxuan was still excited when recalling the first time he used a mobile phone to purchase ingredients online.
The reporter opened the quick donkey purchase APP (mobile phone software) and found that a variety of food ingredients including vegetables and fruits, fresh meat and poultry aquatic products, rice noodles, grains and oils are available, and auxiliary goods such as seasoning dry goods and processed food are also sold. When browsing the product page, the system will also actively prompt the current "hot selling ingredients" for customers to choose freely.
On the basis of achieving "sale in stock, matching by others, and stable prices", Kuaiyue has launched a "food ingredients at ease purchase" service, focusing on the eight major links in food material inspection. In terms of distribution safety, Kuailu requires warehouse personnel to perform 1-2 body temperature tests every day, and masks should be changed every 4 hours. At the same time, the inside and outside of the warehouse and distribution vehicle should be disinfected every day. The driver needs to Wear masks throughout the delivery.
"We have also fully launched the" contactless delivery "service. When the driver arrives at the door of the merchant, he will notify the merchant to pick up at the door and determine the location of the unloading. After the merchant reaches the designated location to check the goods and confirm the correctness, the driver needs to take a photo Operation signing. Although the time for handing over the goods becomes longer in this way, it also avoids direct contact between the personnel of the two parties and reduces potential safety hazards. "Yang Xiaoguang, the head of the fast donkey incoming cargo flow management department, introduced.
"I'm buying every day on the fast donkey, it's very convenient." Now, Wu Xiaoxuan has become an in-depth user of "fast donkey purchase". The founder of Jun Xiaoguan Restaurant Zheng Rongbin was used to purchasing online before the outbreak. In his mind, Kuai donkey is transparent in price, which greatly contributes to cost management. At the same time, it is the general trend to use digital methods to purchase food ingredients. As a restaurant business, he must follow the trend.
The machine escorted the meal "no contact"
The orderly advancement of the resumption of production and production by various enterprises has led to an increasing demand for consumers to eat at restaurants. In the initial stage after the resumption of work, the market supervision bureaus in Beijing, Sichuan, Shandong and other places have formulated detailed rules to clearly encourage merchants to actively adopt the "contactless ordering" service such as mobile phone scanning and online ordering.
Meituan's cash register was updated in time to update the new features of mobile ordering. Compared with the previous way of entering the store and scanning the code to order, Meituan accurately grasps the consumers' worries about the epidemic, and encourages merchants to post the QR code of the order outside the restaurant. Customers scan the code through the mobile phone and then order Order code to get the meal without contacting anyone.
"Before adopting 'contactless ordering', we found that many customers would look at the door but dare not come in," said Zhang Yuming, general manager of Emei Restaurant. "The 'contactless ordering' QR code placed at the door cancelled a lot Waiting and seeing the psychological concerns of customers, the scan code payment is taken away directly, and many customers dare to buy it. "
Before the outbreak, many fast food chains were equipped with large-screen ordering machines for customers to place orders on their own. In this regard, Burger King Senior Vice President Zhu Fuqiang said that the proportion of "contactless ordering" is constantly increasing, indicating that this is a mega trend in the future and also caters to the consumption habits of a new generation of young people.
In the second half of 2019, Xicha launched an intelligent tea-taking cabinet, and during the epidemic prevention and control period, Xicha also continued to use this technological facility to cultivate "no contact". Users who come to the store to pick up tea can use a mobile phone to remotely open the cabinet to pick up tea at the Xicha store with an intelligent tea picking cabinet. At the same time, the store also arranged a special person to wipe the whole with a disinfecting towel every hour to ensure the cleanliness of the intelligent tea cabinet.
In addition to the implementation of "contactless delivery" and "contactless ordering" and other measures, in order to meet the requirements of food hygiene and safety in the essential link of food delivery, many top 100 Chinese catering companies have begun to seek the help of food delivery robots. .
At Dou Lao Fang Shanghai World Trade Center, I saw a food delivery robot PEANUT intelligently developed by Qinglang being shuttled between the back kitchen and the lobby, busy delivering food for customers. After customers use the QR code to order food, the food delivery robot will accurately deliver the dishes according to the table number, and even support the mobile phone to scan the code to check out, and implement the "contactless" throughout the service process.
"The engine delivery robot can deliver more than 300 dishes per day, and the peak period can reach 450 dishes. The delivery efficiency is 2-3 times that of the ordinary vegetable messengers. At the same time, we also designed and used a large number of special robot tray anti-epidemic stickers. And produced a special voice package for publicity during the outbreak. "Chi Xiaomin, director of intelligent public relations at Qinglang, told our reporter," Our operation and maintenance team will also monitor the running status of any robot in real time. Once the distribution robot data is found, If they are different, they will directly connect with the person in charge of the store, find the reason, and propose a new solution to help customers solve their problems. "
In recent years, there has been a manpower gap in the catering industry as a labor-intensive industry. In comparison, the rental price of a distribution robot is 99 yuan per day, and the use price of less than 3,000 yuan a month is far lower than the cost of manual distribution. With the optimization and stability of the entire supply chain, the future use cost of distribution robots is expected to be reduced to a more favorable range.
"From a safety point of view, in the post-epidemic era, the customer's awareness of prevention will remain high in a short period of time, and contact-free unmanned robot delivery not only isolates two types of transmission methods, contact transmission and droplet transmission, in actual operation. It also more intuitively shows customers the actions of the restaurant on public health, and reconstructs customers' trust in the catering industry. "Li Tong, founder of Qinglang Intelligent, said.
Takeaway food is more delicious
"Hello, sir, your takeaway has arrived at the entrance of the community, please tell me a place to place meals, I will safely hand over to you, thank you." Since returning to Wuhan at the end of March, Li Lingzhu has been working remotely at home most of the time. When eating, he often uses his mobile phone to order takeaway. "There is a take-out table at the entrance of our community, which is specially placed for take-out. The security guard will disinfect and sterilize regularly, and I don't have to" street delivery "with the take-out brother, which makes me feel more at ease."
In the epidemic prevention and control, China's catering industry is turning crises into opportunities. Although the major merchants have suffered losses in revenue, the epidemic has also driven the transformation and upgrading of the catering market. Many catering companies that have not been exposed to online sales have opened take-out services to save themselves, and "contactless delivery" has become the main thrust of merchants. Shipping method.
Since the outbreak of the epidemic, Meituan has been working hard to solve consumer safety concerns about "eating" through the development of new technologies. In early February, Meituan ’s takeout urgently mobilized relevant personnel to develop and launch the merchant ’s relief card and rider ’s relief card. Users can directly understand the merchant ’s staff (such as chefs, packagers, etc.) Rider's temperature and sterilization information for the meal delivery box. After the takeaway relief card went online quickly on February 10, there were more than 6,000 merchants using it that day, and more than 490,000 merchants have been using it for more than 40 days.
In addition to making it convenient for customers to "contactlessly pick up food" in the store, in the take-out scenario, the intelligent food cabinet also has a great effect.
In Shanghai, some Burger King stores have piloted the launch of a new "contactless" intelligent dining cabinet. Different from the conventional dining cabinet, the intelligent dining cabinet can be opened from both front and back sides. The restaurant staff packs the food from the back into the cabinet. After the rider enters the order number or scans the QR code, the front door will open automatically after a maximum of 3 seconds. "It saves the link of communication and ordering food, each cabinet corresponds to the storage of the unique single number of meals, and also avoids the risk of taking the wrong meal." Zhu Fuqiang said.
When the takeaway arrives at its destination, whether it is an office building or at the doorstep, there will be a flow of people in the public open area, and there is still the possibility that the takeaway meals will be contaminated with germs. In response to this, according to the specific use requirements, a batch of takeaway smart dining cabinets have been arranged in core office buildings such as Taikoo Hui in Shanghai, with physical insulation and automatic disinfection functions. At the same time, R & D personnel can also remotely maintain and maintain To take out the safety and reliability of food delivery. It is reported that Hungry will continue to launch 1,000 smart dining cabinets with brands such as Cainiao in Shanghai and continue to promote the equipment in nearly 20 cities across the country.
In this epidemic prevention and control, the accelerated landing of "contactless" equipment such as smart dining cabinets has made the society aware of the great potential of technological innovation to accurately spur consumption, and support policies have also responded in a timely manner, followed closely. On April 13, in the "Shanghai Action Plan for Promoting Online New Economy Development (2020-2022)" issued by the Shanghai Municipal Government, "accelerating the development of contactless distribution" has been listed as one of the 12 key development-focused areas . The Plan further pointed out that in the future, Shanghai will efficiently integrate offline capacity resources, improve intelligent operation and deployment capabilities, and achieve all-weather and wide coverage of logistics services.
Niu Tianwei, senior manager of Meituan ’s Food Safety Office, said: “The smart meal cabinets and electronic relief cards in the“ contactless distribution ”project can all be used and become a common mechanism for businesses and platforms. These measures are also excavated during epidemic prevention and control The innovative management case has long-term use value and can also make customers more at ease. "
Liu Leyi