The so-called "look at the mountains, see the water, remember the nostalgia", as a product of the combination of old nostalgia and new countryside, the country house is being called a warm accommodation and a life with soul, which is getting better and better. It caters to people's longing for a better life after consumption upgrade. According to the "Country House Data Report 2019" (hereinafter referred to as "report") recently released by Tujia B & B: the growth rate of country house orders on Tujia's platform in 2019 has exceeded 200%, and it has received more than 2.5 million guests. As of the end of 2019, the country house has generated more than 550 million yuan for rural landlords.
The number of country houses has rapidly increased by 1.3 times
The report shows that due to the implementation of encouraging development policies for country houses in various parts of the country in 2019, the number of domestic country house houses in 2019 exceeded 160,000 units, an increase of nearly 1.3 times compared with 2018 (70,000 units).
In 2019, country houses in Zhejiang, Yunnan, Guangdong, Sichuan, Fujian and other places have developed very rapidly. From the perspective of the number of houses, orders, and GMV statistics, these provinces rank first in the country. It is worth noting that the number of country houses in Zhejiang Province has nearly doubled in 2019, ranking first in the country, and the number of country houses is about the sum of Yunnan and Guangdong.
Country house income generation TOP10 released Dali topped the list
According to statistics, in 2019, Dali City, Deqing County, Tongxiang City, Huidong County, Jiashan County, Yangshuo County, Anji County, Longmen County, Fenghuang County, Kunshan City ranked the top ten in terms of revenue generation in the country, and Dali City continued The two-year revenue generation ranks first in the country.
Orders increased by more than 2 times, covering more than 240 poor counties across the country
As of the end of 2019, the country house on the Tujia homestay platform has covered more than 240 national-level poverty-stricken counties. In 2019, the number of country house orders increased by more than 200%.
Among them, rural homestays in Weining County, Qiaojia County, Yingshan County, Yangxin County, Longshan County, Mashan County, Xuanhan County, Daguan County, Shimian County, Xianfeng County and other places have grown more than 18 times. Overall, the growth rate of country houses in poverty-stricken counties in Jiangxi and Inner Mongolia is more obvious, about 10 times that of 2018.
As the country's homestay industry is regarded as the entry point for structural reforms on the agricultural supply side, and the country's homestay industry is used as a breakthrough point in rural revitalization, the country's homestay is gradually realizing the "flying wings" of economic value and social effects. At the same time, Tujia B & B is also continuously strengthening cooperation with local government agencies to support rural revitalization and help more villagers get rid of poverty and become rich.
In August 2019, Tujia B & B and Fengning County jointly carried out the "Tourism Poverty Alleviation Public Welfare" project, and signed contracts with more than 3,500 homestays in more than 200 local merchants, which helped increase the online transaction volume of local B & Bs by nearly 50 times; The “Tujia B & B Lecture Hall” project was launched in Rizhao, Fengning, Changhai and other places, focusing on activities including publicity and training, brand building, and contract cooperation, providing a large number of business opportunities for local villagers and merchants. Within half a year after the project was launched, Tujia B & B has attracted more than 10,000 tourists to three destinations, with a cumulative transaction volume of over 1.4 million.
At the same time, Tujia B & B also assisted Henan B & B "Yu Gongzhi", helped Henan Province to complete the bottom data of the B & B and establish a benchmarking project for the B & B head, and opened a B & B Academy to assist local practitioners to carry out special operation training. Village houses transformed into "Xiaoyoudongtian B & B" have all signed up for the Tujia platform. According to statistics, "Xiaoyoudongtian B & B" currently accounts for more than 75% of online orders on the Tujia platform. During the epidemic, thanks to local prevention and control policies and the promotion and support of Tujia's online marketing resources, Jiyuan Wangwu Mountain Scenic Area The peripheral tour represented by the first recovery, in March, "Xiao Youdongtian B & B" has reached 86% of online orders, and the occupancy rate has reached 90%.