China News Network, Hefei, April 27 (Reporter Wu Lan) Hefei, Anhui officially announced on the 27th that in order to speed up the recovery of the consumer market, a "glamorous Hefei · Buy Everyone" 100 million consumer coupons distribution activity was launched in Hefei.

  According to reports, 100 million yuan was invested in Hefei city-level financial funds for the distribution of consumer vouchers, and counties (cities), districts and development zones will arrange at least 10 million yuan to form a consumption-promoting linkage effect with city-level funds. At the same time, enterprises participating in the activities are encouraged to carry out extensive promotional activities, and support enterprises to issue consumption coupons with their own funds, forming a superposition effect and maximizing the potential for consumption.

  Consumer vouchers are mainly invested in catering, department stores, home appliances, automobiles and other circulation fields. Among them, the catering industry is 30 million yuan, the department store industry is 20 million yuan, the home appliance industry is 20 million yuan, and the automotive industry is 30 million yuan. The investment is divided into two to three rounds, and the first round is invested 60 million yuan.

  In terms of automobile consumption subsidies, consumers who participated in the activities of automobile sales companies registered in Hefei purchased new passenger cars with a displacement of 1.6L or less, and the first round of automobile consumption subsidies was 10,000 units, starting from May 6 to June At the end of the 5th, each car will be subsidized by 1,000 yuan.

  According to estimates, 1.67 million coupons were issued in Hefei's first round of consumer coupons, reaching 1.67 million consumers. During the event, we will analyze information such as public consumption trends and the usage rate of various types of consumer coupons based on big data, optimize and adjust the issuance strategies and directions in a timely manner, and improve the quality and efficiency of consumer coupon issuance.