“Out of Stock” is popular Even on the day when sales are 10 times the effect of going out of control, April 27, 17:18

While self-discipline is called to prevent the spread of new coronavirus infection, the site where you can "order" special products from all over the country has seen a rapid increase in usage, such as 10 times when daily sales are high. I am.

The company that operates a gourmet site in Tokyo introduces the ingredients purchased from the food production area and sells them online, but since the middle of last month when the refraining from going out was called for, the number of accesses increased and the daily sales increased last year. It means that there were days when it increased 10 times compared to.

On the 25th, boxes of vegetables, fruits, and seafood posted on the site arrived one after another at a collection point in Tokyo from all over the country, and employees carefully packed each one for shipping.

Of these, melons from Shizuoka prefecture are sold at 2500 yen, which is half the normal price, because the demand for gifts for celebrations such as entrance ceremonies has decreased and the auction has been suspended. It means that there was an order for pieces.

In addition, sea urchins from Hokkaido were sold cheaper than usual due to the suspension of the product exhibition, 3000 boxes were sold in the past month, and raw wasabi that was not handled until now was exhibited, and 100 in one month. It means that there was an order for kilograms.

Aki Hagiwara, president of "food culture" that runs the site, said, "I think there is a desire to go out during the large holidays, but if you order the delicious foods from all over the country at your home, you can support them. I want you to eat at home and stay healthy and healthy. "

Supporting food sites nationwide with "orders"

Aya Mori from Shinjuku, Tokyo, and her husband, Ryoki, ordered foodstuffs from all over the country through the Internet as the company started working from home due to the spread of the new coronavirus and increased the chance to eat together at home. I am cooking.

On this day, I enjoyed the chicken and chicken wings of Tosa Jiro, a local chicken from Kochi prefecture, which I ordered from a farmer.

Mr. Aya Mori said, “I can't go out because I don't go out so I can eat delicious foods from all over the country at home, and I think that I can support the producers by ordering. When the situation is over, I want to travel and enjoy the food there. "

Mori-san planned to visit Hokkaido during the long holidays this year, but decided to cancel the trip and instead order ingredients such as asparagus from Hokkaido and enjoy the feeling of traveling at home.

Local chicken producers send SNS complaints about poverty Orders from both inside and outside the prefecture

Keiko Komatsu in the Hatayama area of ​​Aki City, in the eastern mountains of Kochi Prefecture, produces the Tosa Jiro, a local chicken from Kochi Prefecture.

Tosa Jiro is a local chicken from Kochi prefecture that can be raised and sold only by producers who have been certified to breed for a sufficient period of time. It has a low fat content and a strong meat and rich meat quality.

Mr. Komatsu keeps about 5,500 birds, but he refrains from the operation of the inn that runs Tosa Jiro, and at the same time, restaurants that used to sell meat etc. have been forced to close. It means that there is almost no income, and the situation remains severe.

Last month, Mr. Komatsu reported the situation on his SNS, and he said that orders for Jiro Tosa's meat and eggs sold on the Internet site were ordered one after another, and this income is a line of trust.

There are more than 1600 people visiting the site, which is eight times as many as usual, and some people add a message of encouragement such as "I want to eat like staying in Kochi. Please do your best" when ordering.

In the area where Mr. Komatsu lives, the road was cut off due to heavy rain in western Japan, and the inn and chicken processing plant were closed for about a month.

Mr. Komatsu said, "In case of heavy rain, I was positive that I would be able to recover if the road was restored", but this time I am not able to see the convergence and I am struggling every day. I would appreciate it if you could order me and support me. "

Utilization of the Internet Spread of on-site support for food

Chambers of Commerce all over the country have opened a series of sites to introduce products such as companies with inventory in order to connect them to the sales of food products whose demand has fallen.

Of these, the Sapporo Chamber of Commerce in Hokkaido overstocked last month due to the cancellation of the Hokkaido product exhibition that was scheduled to be held at department stores nationwide and the decrease in tourists. We have opened a site called "Emergency Inventory Disposal SOS!" That introduces products such as stores.

The site introduces products such as lamb meat and salmon roe for Genghis Khan at about 280 stores, and if you are interested, you can purchase them at each store's site.

On the website of the Chamber of Commerce and Industry, the message of the store, such as "I decided to take a long break due to a difficult decision" or "The customer disappeared from the tourist area and the product did not move at all" was introduced. I am.

We are also expanding the efforts to sell local specialty products on the Internet under the name of “Online Product Exhibition”.

Among these, in Hida City, Gifu Prefecture, a city tourism association and other organizations have formed an executive committee to raise funds from the general public through crowdfunding, and in return, a project called “New Product Exhibition” that delivers local special products. I did it.

When 14 companies, including a local food processing company, participated and presented the specially produced Hida beef and confectionery in return, it is said that more than 2.38 million yen have been collected in a month until the 12th of this month.