(Economic Observation) Shanghai's "Online New Economy": Epidemic Brings Online Education "Premature Infants" Gradually into "Slow" Industries
China News Service, Shanghai, April 26 (Reporter Xu Jing) The home-school platform opened a live broadcast interactive, and the teacher B station was the anchor ... The new coronary pneumonia epidemic made online education a "just needed". In order to allow students who return to school due to the epidemic to "suspend classes without stopping", Shanghai is launching a "drill" for future learning; and as Shanghai strives to build a new high ground for the development of the online economy, more and more teachers and students have experienced online From "a choice" to "practice", the online education platform "Hundred Flowers" ushered in a development opportunity, which has created a new market demand.
Online education will transfer the mature offline business model to the integration of online and offline. With the help of new technologies, online services will continue to be achieved, reflecting the "new start" of the new online economy. Previously, some organizations predicted that China's online education users will reach 309 million in 2020, and the market size will reach 453.8 billion yuan.
Insiders pointed out that the core of online education companies is not only "online", but education and services. Among them, there is a demand for technology, and it takes time to settle teaching and research.
In fact, more and more online education companies have made use of artificial intelligence and other scientific and technological means to make online education counseling more personalized and visually effective. They have significantly enhanced children ’s sense of interaction, concentration, and learning initiative, which has greatly improved learning result.
The AI intelligent supervision function developed by Shanghai's online education one-to-one industry head company gently educates and researches, by judging the classroom input of both sides of the teaching and the classroom performance of the students, and evaluating the classroom effect in real time to check the quality of each class.
Zhu Jia, a junior high school student in Shanghai, studied online at this time with Xu Jiahui, a Chinese teacher who teaches lightly at home. In the one-to-one classroom, the performance of both sides of the teaching is recorded by the AI system.
Xu Jiahui admitted that he was a bit uncomfortable at first, and slowly felt that online education was very good, which really improved the teaching efficiency.
During the epidemic, Haoyue Education Technology Group will convert all offline courses to online, and ensure that the services after the class will remain unchanged. The spring class of Shanghai Xueersi (a brand under Good Future), which opened on January 31, was changed from offline to online. Some parents said, "The online class of learning and thinking is a bit beyond expectations, and it feels almost the same as usual. The whole class is very smooth."
Starting from March 2, 1.435 million primary and secondary school students in Shanghai formally started the online education of "air classroom". As a "live broadcast system" of Xiao blackboard exploration of Shanghai aerial classroom platform, it can not only send notifications to remind students to watch the course, but also send discussions during the live broadcast. After the course is finished, relevant exercises are arranged for class students to help students consolidate their knowledge. Students can "raise their hands" to speak, and teachers can turn off all voice calls to ensure that students pay attention to the lectures, and can watch "video playback" at any time after the course.
At the same time, Xiao Chalkboard has launched the "Statistical Summary of Epidemic Prevention Situations" function to collect epidemic prevention information for students at home, which is convenient for statistics to grasp the health status of students. Parents can use their mobile phones to provide timely feedback on their children's physical condition.
"Online education under the epidemic is like" premature baby ". In fact, it is not fully prepared, there will be some shortcomings, but it is impossible to" plug back into the stomach "already born, and can only continue to optimize to solve the problems that arise and improve services." The founder of the blackboard, Bu Jiang, expects that the live broadcast education model will become more mature with 5G technology and cloud computing. With the development of live broadcast education, imperfect links will be repaired and improved, the teaching scene will be richer, and the teaching content will be more interesting. , Students and teachers are more interactive.
Challenges and opportunities coexist. The main pain point of online education is how to make students enjoy the same learning experience and effects as offline. Relevant person in charge of Good Future said that they will pay more attention to the use of the course, and the deep cultivation of the core content of the course, technical support, teacher team and other education is still the key to enterprise competition.
Bu Jiang said that education is a "slow" industry, and if you want to truly win the trust of students and parents, you must rely on real effects and experience.
Online education has also improved the digital literacy of universities. "We have discovered a new method of providing high-quality education just like offline. A good example is the use of virtual reality technology for online course teaching, giving students a truly immersive experience." Shi Maijian, principal of the University of Sydney in Australia, said The epidemic has accelerated the integration of online and offline education and promoted a new innovative model. After the epidemic, I believe that the two will be organically combined in a way that is beneficial to students and teachers.
Shi Jianxun, a professor at Tongji University, analyzed that after the epidemic, online business may not be affected too much. If young consumer customers or children are accustomed to online consumption such as online communication and online entertainment, a certain degree of customer stickiness will be generated, which will help companies expand their use or continue to use online business. (Finish)