Chinanews.com, April 26th: "Everyone has paid too much attention to hardware +, and has concentrated a lot of development resources on the hardware. It has not further resolved consumer food management and freshness pain points." On April 25, in Hisense At the Food Refrigerator Press Conference, Feng Tao, Executive Vice President of Hisense Refrigerators, pointed directly at the problems in the smart refrigerator industry and believed that products that could not solve the pain points of consumers can only be self-styled pseudo-innovations.
Since the birth of China's first refrigerator in 1956, refrigerators have been constantly evolving and innovating in the past 64 years. Especially in recent years, with the rapid development of technology, smart refrigerators have begun to enter the user's home and occupy an important position. In the intelligent transformation, many enterprises have "swords", and large screen, WIFI, AI and other technologies are emerging one after another.
"Hisense is the leader among them." Feng Tao introduced that in 2005, Hisense took the lead in launching the first vector inverter refrigerator independently researched and developed in China. It was the first to introduce European and American refrigerators, and improved the Japanese and South Korean multi-door refrigerators to French four-door refrigerators. And in 2013, the first four-door cross refrigerator, the first Chinese-style refrigerator in 2018, the first Hisense vacuum refrigerator in 2020, Hisense refrigerator innovation has never stopped. At the same time, Hisense has been continually exploring on the road to intelligence, listing the first large-screen refrigerator in China in 2012. Each innovation has led the industry trend, and also won the users' love.
"Actually, on the road of intelligent exploration, we have been thinking about what pain points smart refrigerators should solve for consumers? After studying smart refrigerators on the market, we found that the existing smart refrigerators on the market are far from true" smart " There is still a long way to go. "Feng Tao said, for example, before the industry generally paid too much attention to" hardware + ", that is, a large amount of development resources were concentrated on hardware and large screens, and did not further solve consumer food management and Freshness hurts. Moreover, in product development, there is no emphasis on "content" and "stickiness", let alone "fun".
"Products that can't solve consumer pain points can only be self-healing pseudo-innovations," Feng Tao said. After rigorous market research and analysis, Hisense Refrigerators finally determined the direction of developing smart refrigerators-returning to the nature of the product and managing food ingredients. With the efforts of the R & D team, Hisense officially released the world's first full-range RFID food management refrigerator. For the first time in the industry, RFID technology was used to identify and manage food in the refrigerator, freezer, and variable greenhouse.
"Everyone always thought that in the future, technology can predict our needs, manage our ingredients, and make life more convenient and interesting. At this moment, I want to say that the future has come, and now, Hisense ingredients management refrigerator is a new starting point." Feng Tao said that Hisense Food Ingredients Refrigerator is a true AI smart refrigerator that will lead the industry into the era of food ingredients management.