China News Service, Shaoxing, April 25 (Reporter Xiang Jing) The epidemic has hit the consumer market, and "live streaming" has set off a wave of consumption across China. In Shaoxing City, Zhejiang Province, which has a history of more than 2,500 years, in order to promote market recovery, the city ’s main officials at the city, county, and township levels have recently become incarnations, using live broadcasts, short videos, and other “cloud” forms to Netizens recommend the historical and cultural beauty of the Millennium Ancient City.

The mayor of Shaoxing lived on Douyin. Screenshot

　　"Shaoxing is an ancient city with a millennium, a water city in the south of the Yangtze River, and a city of vitality ..." In mid-April, Mayor Sheng Yuechun of Shaoxing walked into the historical district of Shusheng's hometown and took the lead in "Shangyun" live broadcast to tell netizens the long history of Shaoxing.

　　Sheng Yuechun walked to a group of "Xi Zhifan" sculptures beside the Fanfan Bridge, and introduced the story of "Wang Xizhi's inscription for the old lady's fan, so that the fan was snatched away." He also laughed and said that this is "net red belt goods", many netizens praised it.

Night view of the hometown of Shusheng. Xiang Jingshe

　　In 35 minutes, Shaoxing's "gold business card" rice wine also appeared in the live broadcast room, "packing" with various cultural and historical characteristics of Shaoxing, conveying the charm of Shaoxing's regional culture and boosting the confidence of the market.

　　As the mayor's "screaming" effect of stimulating market vitality gradually emerged, the principals of the six districts, counties (cities) in Shaoxing also changed their previous "serious face" and used a cute face to shake the short video The platform carries out "fancy" promotion.

　　"I exercise, I am healthy. I am Hu Hualiang, mayor of Zhuji City, the hometown of Xishi, so beautiful Zhuji, we welcome you." In the 45-second short video, Hu Hualiang was wearing short sleeves and riding a bicycle, swimming in the spring breeze town. In the picture, the colorful scenery, characteristic attractions and lively music radiate the breath of spring.

Shaoxing scenery. Xiang Jingshe

　　Yuan Jian, the mayor of Yuecheng District, swayed the Wupeng boat. Netizens are welcome to sit in the Wupeng and taste old wine to experience the Jiangnan water town; Zhao Ru, the mayor of Keqiao District, romantically walks along the ancient fiber trail in Jianhu, inviting you to take the "Tang Poetry Road" on the water; Shangyu The district mayor Xu Jun walked to the Cao E River to introduce the "Four Seasons Fairy Fruit" trip; Shengzhou Mayor Yan Gang was in the town of Yue Opera, and invited everyone to go to the hot springs, listen to Yue Opera, and taste snacks ...

　　In addition to the "hard core" recommendation of cultural leaders by the principals of Shaoxing's districts, counties (cities), the principals of township (street) governments in various regions also make good use of the "cloud" opportunity to "call" for local specialty agricultural products.

The mayor of Sanjie Town live broadcast to promote the featured agricultural products. Screenshots

　　"The Three Realms are at the junction of the three places in Shaoxing. Due to the unique geographical advantages, we can produce teas with different degrees of fermentation such as Longjing, Huibai, black tea, and Tieguanyin. You are also welcome to come to the Three Realms to choose your own tea ..." in " Under the guidance of the anchor, Qiu Zhangjie, the mayor of Sanjie Town, Shengzhou, introduced various local teas, and also introduced specialty products such as Sanjie Big Cake, organic fruits and vegetables, and sent tea leaves to netizens through a lottery. , Vegetables and other "big gift packages".

　　Within the millennium ancient city, governments at all levels have linked "clouds" to bring goods, conveying the new vitality and new kinetic energy of the ancient city's recovery market. (Finish)