Xinhua, Xi'an, April 24th (Reporter Zhang Yichen) Shaanxi rolls out noodles in 8 seconds, Zhashui fungus sells out in 10 seconds, millet rice in northern Shaanxi sells out in 11 seconds, and steamed buns sell out in 16 seconds ... In the live webcast of agricultural products, such data is quite noticeable. Behind the data is the continuous increase in the trend of live broadcasts by mainland farmers.
Affected by the new crown pneumonia epidemic, the sales of agricultural products in many regions turned to the front. E-commerce platforms represented by JD.com, Pinduoduo, Taobao, etc. also collectively exerted their efforts. At this time, support measures were launched one after another. "Become a" new farming activity "for farmers in the Mainland.
In the first Shaanxi special session of the "Poverty Alleviation Live Broadcasting Room" jointly set up by CCTV and Pinduoduo, Zheshui, Pingli, Mizhi, Yanliang and other cities and county heads and leaders of poverty alleviation cooperatives provided live broadcasts to consumers across the entire network. Recommend four kinds of poverty alleviation products such as Zhashui fungus, Pingli Gynostemma pentaphyllum, Xiaomi and melon.
Wang Xiumei, a new farmer who returned to his hometown in Pingli County, introduced that through the e-commerce platform and the support of the local government, she and the 51 poor households who cultivated Gynostemma pentaphyllum co-founded the Duodu Farmland Gynostemma Cooperative. At present, the cooperative has opened a flagship store for poverty alleviation products on the e-commerce platform. After more than half a year of operation, the flagship store has ranked first in the related categories.
"We invite the poverty alleviation leaders and local county heads to speak for the products, hoping that poverty alleviation will become the protagonist of the live broadcast room, leaving the stage for poverty alleviation products and local farmers." Said Dirac, vice president of Pinduoduo New Agricultural and Rural Research Institute. It is understood that Pinduoduo has allocated special subsidies for agricultural poverty alleviation to provide cash subsidies to Zushui fungus and other poverty alleviation products to ensure that poor households benefit and consumers benefit.
Statistics show that in the first quarter, the national retail sales of agricultural products reached 93.68 billion yuan (the same below), an increase of 31.0%; e-commerce live broadcast exceeded 4 million games. Agriculture-related commodities sold vigorously. Among them, meat, poultry eggs, grains, oils and vegetables are growing at a faster rate, all of which are above 70%.
"In addition to selling goods, the increase in sales and sales volume will also bring new development momentum for farmers' online stores. With the help of the media, government and e-commerce platforms, they will completely open online channels for farmers and establish poverty alleviation. Confidence. "Dirac said.
Rural e-commerce expert Wei Yanan suggested that while continuing to carry out e-commerce training, it should also increase the standardization of agricultural products productivity, improve the level of agricultural products supply chain, constantly standardize the live broadcast market, increase social e-commerce, live broadcast, short video, etc. The network display attracts all kinds of innovative entrepreneurs to become talents in the rural network, adding momentum to the rural revitalization. (Finish)