China News Service, April 24, according to the Ministry of Commerce website, the Ministry of Commerce issued guidelines on the 24th to promote the promotion of business system consumption promotion. Opinions suggest that it is necessary to accurately promote reinstatement and reinstatement, and closely combine reinstatement and reinstatement with expanding domestic demand and promoting consumption. On the premise that epidemic prevention measures are in place to ensure that the epidemic situation does not rebound, the city and county will be used as a unit to promote the normal operation of all kinds of shopping malls and life services in low-risk areas.
Data map: Consumers choose products in the store. China News Agency reporter Liu Ranyang
Opinions pointed out that it is necessary to activate the hot spots of traditional commodity consumption, including vigorously promoting automobile consumption, and stepping up the implementation of new policies and measures such as the extension of new energy vehicle purchase subsidies and tax incentives, reduction of second-hand car sales value-added tax, and support for the elimination of old diesel trucks.
The opinion also emphasized that efforts should be made to restore and expand service consumption, including boosting food and beverage consumption, developing community life service consumption, and improving housekeeping service consumption. In addition, the opinion also proposed to accelerate the development and development of new types of consumption, accelerate the transformation of retail innovation, enlarge and refine the "Dual Product Online Shopping Festival" activities, and accelerate the innovation and application of the supply chain.
The opinions are as follows:
1. Raise the station position and strengthen the planning and deployment
(1) Further improve ideological understanding. Under the circumstances that the international epidemic continues to spread, the downside risks of the world economy are intensified, and external demand is significantly inhibited, it is necessary to fully prepare for a longer period of time to prepare for the ideological and working preparations to respond to changes in the external environment. The replenishment is of importance and urgency for hedging the impact of the epidemic, ensuring the improvement of people's livelihood, and promoting economic and social development, and enhancing the sense of responsibility and mission to do everything possible to promote consumption.
(2) Further strengthen organizational leadership. In accordance with the epidemic prevention and control at home and abroad and the periodic changes in the economic situation, we will promptly improve the consumption promotion plan that matches the normal epidemic prevention and control, strengthen the bottom line thinking, strengthen organizational leadership, strengthen horizontal and vertical linkages, and pay close attention to comprehensive implementation. On the premise of doing a good job in the prevention and control of normalized epidemic situation, we will optimize policy measures according to time and place, pay close attention to the promotion of fine consumption, and actively expand consumption growth.
2. Promote the speed-up and expansion of reinstatement and reinstatement
(3) Precisely promote the resumption of work and business. Closely integrate reinstatement and reinstatement with expanding domestic demand and promoting consumption. Under the premise that epidemic prevention measures are in place to ensure that the epidemic situation does not rebound, the city and county will be used as a unit to promote the full return of normal operation of various shopping malls and life service industries in low-risk areas; high-risk and medium-risk areas should give priority to epidemic prevention and scientific prevention and control , Divisional classification accurately promotes reinstatement and reinstatement. Take multiple measures to create conditions conducive to reinstatement, reinstatement, reinstatement, and reinstatement, help enterprises increase passenger flow, increase attendance, restore market popularity as soon as possible, and unblock commercial, market, and economic and social cycles that are compatible with epidemic prevention and control.
(4) To solve the difficult problem of resuming work. Closely track the company's resumption of work, and work with relevant departments to resolutely eliminate problems such as complicated resumption of work, insufficient epidemic prevention materials, poor logistics and transportation, and untimely return of employees to work; grasp the implementation of the policy of benefiting enterprises, strengthen publicity and interpretation, and build a multi-department collection The "one-stop" service platform effectively solves the difficulties of corporate liquidity shortage and high rental costs, promotes the upstream and downstream, production, supply and marketing, and large and medium-sized enterprises to coordinate the resumption of work, and promotes the orderly linkage of business travel, tourism, entertainment, food and housing. .
3. Promote the upgrading of urban consumption
(5) Accelerate the promotion and improvement of pedestrian streets. Guide the prevention and control of pedestrian streets, implement countermeasures according to the street, and organize the opening of the merchants to resume the market, gather popularity as soon as possible, and revive the prosperity of the street market. Seize the opportunity to accelerate the transformation and upgrading of pedestrian streets, determine a batch of national demonstration pedestrian streets, and start the second batch of pilot projects. Promote pedestrian street promotion policies based on local conditions, innovate management and operation models, create pedestrian street exchange and cooperation mechanisms, and form a one-stop comprehensive consumption platform.
(6) Improve the convenience consumption network. Optimize convenience store outlets and vegetable market layout, promote the development of branded chain convenience stores, give full play to the advantages of flexible operation and closeness to community residents, and create a "one-minute service life circle". Conditional areas coordinate relevant departments to do a good job in the transformation of old urban communities, and support the construction of convenient facilities such as express delivery stations, convenience chain stores, parking lots, and charging and replacing power stations.
(7) Promote the cultivation and construction of international consumption centers. Benchmarking International, in accordance with the evaluation indicators, select and recommend qualified cities to declare the international consumer center cultivation and construction pilot, guide the declaration city to formulate a perfect implementation plan, combined with local actual supporting measures to accelerate the formation of a consumer center city with international standards.
(8) Strengthen the effect of tax exemption and refund policies. Cooperate with the finance and other relevant departments, improve the policy of duty-free shops, do a good job of adding port-exit duty-free shops and city-wide duty-free shops, encourage the establishment of departure tax-free shops, promote the "buy-and-refund" business, and attract more consumer return.
Fourth, fill the weaknesses of rural consumption short board
(9) Improve e-commerce into rural areas. Expand the coverage of e-commerce into rural areas, integrate county-level logistics and express delivery resources, and strengthen the online and offline exhibition of famous and special new agricultural products. Promote the transformation and upgrading of rural commercial circulation and retail outlets, strengthen the integration of life services with rural businesses, and expand the supply of high-quality goods and services. Develop township commerce centers, guide large-scale commerce enterprises to set up locations in towns and villages, promote the sinking of supply chains, and build rural consumption gathering platforms.
(10) Improve the backbone network of agricultural products circulation. Identify key markets and key enterprises, build a new type of agricultural product supply chain; promote the construction of agricultural products sorting, processing, packaging, pre-cooling, storage and other facilities to improve the two-way circulation efficiency of agricultural products into the city and industrial products to the countryside.
(11) Do a good job in e-commerce and industrial poverty alleviation. Expand the coverage of poverty alleviation by e-commerce, and do a good job in matching production and marketing. Guide agricultural product circulation enterprises to develop long-term stable production and marketing cooperation with poor areas. Promote the "three products and one standard" certification, improve the level of e-commerce of agricultural products, and carry out various forms of agricultural product brand promotion and negotiation activities. Promote the construction of large-scale and intensive sericulture bases.
V. Activate the hot spots of traditional commodity consumption
(12) Vigorously promote automobile consumption. Pay close attention to the implementation of new policies and measures such as the extension of new energy vehicle purchase subsidies and tax incentives, reduction of value-added tax on used car sales, and support for the elimination of old diesel trucks; cooperate with the improvement of motor vehicle scrapping and used car circulation policies and regulations, and strengthen the implementation of laws and standards; Innovate and learn from the practices of optimizing car purchase restrictions, promoting new car consumption, accelerating the elimination of old cars, removing restrictions on pickup trucks entering the city, and improving the car consumption environment, and actively promote the shift from car purchase restrictions to guided use policies to further release car consumption space.
(13) Drive the consumption of home appliances and furniture. Areas where conditions permit, based on actual conditions, formulate a policy for the replacement of consumption with incentives and subsidies, encourage enterprises to carry out the trade-in of consumer electronics products, and actively promote the consumption of green energy-saving home appliances and furniture.
(14) Run the third import expo well. Do a good job in the organization and promotion of trading groups, actively carry out pre-exhibition, online and offline supply and demand matching, strengthen precision and market-oriented investment, expand imports, and optimize the supply of domestic high-quality goods.
(15) Promote the consumption of special brands. To protect and develop Chinese time-honored brands, establish a dynamic management mechanism, and cultivate a batch of Chinese time-honored brands with strong cultural characteristics, high brand reputation, and market competitiveness. Strengthen the first store economy and the starting economy. Build key cities (districts) and key public service enterprises (platforms) for small shops, and promote the development of small shops.
6. Focus on restoring and expanding service consumption
(16) Boost catering consumption. Guide enterprises to do normalized prevention and control measures, provide disinfection and temperature measurement services, advocate meal sharing and use of public spoons and chopsticks, so that consumers can enter the store with peace of mind and consume with confidence. Promote the promotion of key cuisines and promote the inheritance and innovation of catering.
(17) Develop consumption of community life services. Carry out pilot projects for the development of community life service industry, innovate community life service industry management system, development model and service carrier, and promote the agglomeration and facilitation of life services such as catering, housekeeping, hairdressing, laundry, collection and payment. On the basis of optimizing the prevention and control measures, low-risk areas shall promptly promote service businesses of express delivery, housekeeping, maintenance, decoration and other service practitioners to carry out community business.
(18) Improve consumption of housekeeping services. Guide the domestic service industry to strictly implement the operation prevention and control guidelines, and provide on-site services under the premise of implementing anti-epidemic measures. Accelerate the formulation and introduction of service standards such as quality of domestic service, integrity, and Internet integration, and improve the credit information platform for domestic service. Encourage domestic service companies to set up service outlets in the community and support the development of domestic service commercial insurance.
7. Accelerate the cultivation and development of new types of consumption
(19) Accelerate the transformation of retail innovation. Encourage the digital development of retail enterprises, create immersive and experiential consumption, guide the transformation of small and medium-sized department stores to neighborhood community shopping malls, and promote the popularization and application of new consumer formats, new models and new scenarios. Accelerate the deep integration of online and offline, support the orderly development of online economy and platform economy compliance, and keep the new online consumer interest unabated.
(20) Bigger and better "Double-Finished Online Shopping Festival" activities. Absorb more commodity trading e-commerce platforms with high standards, add service trading e-commerce platforms, guide e-commerce enterprises to rely on data, accurately match the new demands of online consumption, and vigorously develop personalized customized and flexible production to create "small and The new online brand of "America" accelerates the integration of online and offline.
(21) Accelerate the innovative application of the supply chain. Guide enterprises to establish a supply chain risk early warning system, and cultivate leading domestic and foreign supply chain enterprises. Guide e-commerce and logistics companies to strengthen business linkages, promote inventory pre-positioning, intelligent distribution of warehouses, and integration of warehouse and distribution services, and improve supply chain coordination efficiency.
8. Active and orderly active consumer market
(22) Orderly build a consumption promotion platform. Under the premise of fully assessing the risk of epidemic situation and accurate prevention of epidemic by grading and zoning, the theme of "prevention of epidemic protection and promotion of consumption" is formulated based on the new consumption patterns and new demands emerging in the local epidemic prevention and control, combined with the traditional peak consumer season and online hot purchase period Improve the overall planning, and build a series of consumption promotion activity platforms that will penetrate the whole year and attract people's popularity.
(23) Innovatively develop consumption promotion activities. Organize industry associations, large retailers, e-commerce platforms and express logistics companies to comply with new consumer concepts such as convenient home office, enrich home life, and zero-distance docking of supply and demand, focus on traditional hot spots and emerging areas of consumption, and innovate online and offline depth Integrated promotions. Qualified places in accordance with the law and regulations, open and fair organizations to launch a variety of consumer coupons for specific groups, specific commodities, and specific areas, to guide consumer demand in layers, and stimulate the enthusiasm of all parties to participate.
9. Promote domestic sales of export products
(24) Increase domestic sales support. Grasp the response to the epidemic and stabilize the implementation of foreign trade-related policies and measures, strengthen policy publicity and guidance, and effectively reduce the domestic sales cost of foreign trade enterprises' products. Further expand the scope of implementation of "same line, same standard and same quality" for domestic and foreign products, and accelerate the improvement of "same line, same standard and same quality" public information services.
(25) Broaden online and offline sales channels. Use the China Processing Trade Products Expo and other exhibitions to build a domestic display and exchange platform, and organize foreign trade enterprises to strengthen docking and negotiate deals with domestic buyers. Through the consumption promotion activity platform, the production and demand of export products are promoted to be connected. Guide foreign trade enterprises to strengthen cooperation with domestic large-scale e-commerce platforms, face the domestic market, display and sell high-quality export products simultaneously online and offline, promote the scale and branding of domestic sales, and better meet domestic consumer demand.
10. Play the promotion effect of policy funds
(26) Strengthen the leading role of policy. The state ministries and commissions such as Guobanfa [2019] No. 42 and Shangzongfa [2020] No. 30 have issued policies and measures to fully implement the policy combination to stabilize consumption and promote consumption. The Ministry of Commerce will work with relevant departments to further study consumption promotion policies that are compatible with the prevention and control of normalized epidemic situations, and localities will continue to promote the introduction of more vigorous and targeted policy measures according to local conditions.
(27) Give full play to the benefits of financial funds. Effective use of service industry development funds, combined with local epidemic prevention and supply and consumption promotion needs, determine specific support directions within the stipulated use of funds according to local conditions, make good use of local supporting funds, promote social capital, strengthen supervision and management, and fully support the promotion of domestic consumption.
11. Strengthen basic support for consumption promotion
(28) Strengthen monitoring and early warning judgment. Closely follow the dynamics and abnormal fluctuations of the consumer market, promptly find out the new constraints and new challenges on domestic consumption caused by sorting out the domestic and foreign epidemic situation, analyze the impact in depth, and scientifically judge the trend. Add core monitoring sample enterprises, optimize and perfect the national market operation and circulation development service platform.
(29) Create a safe consumption environment. Guiding and urging enterprises to strictly implement the responsibility of the main body of epidemic prevention and control; improve the consumer credit system, accelerate the improvement of the single-use prepaid card management system, strengthen the management of the circulation industry, cooperate with the maintenance of market order; strengthen news publicity and guidance, respond to social concerns in a timely manner, and strive to create residents' peace of mind , A safe consumption environment.
(30) Improve the emergency guarantee system. Improve the supply capacity to respond to emergencies, improve the directory of large-scale supply and supply backbone enterprises, and improve the emergency commodity database and emergency delivery network. Promote the establishment of an emergency convenience food substitute storage mechanism. Further stabilize the pork market supply.