The Mohammed Bin Rashid Establishment for Small and Medium Enterprises Development has launched an initiative for digital training for entrepreneurs within the framework of the activities of the Dubai Entrepreneurship Academy affiliated to the Foundation. The initiative comes within the framework of working to enhance and develop the skills of entrepreneurs and their professional capabilities in the field of entrepreneurship, and help them to face the current challenges resulting from the outbreak of the new Corona epidemic (Covid-19) and its effects on business and the economy.
The courses included topics that help entrepreneurs to develop their business during times of crisis, and also touched on the steps that entrepreneurs must take to grow their business, and topics related to the flexible strategy for small projects during crises, wage and salary management, marketing and sales in light of the current challenges, in addition to training on models Acts as a lifeline, and how to develop flexible strategies during difficult times for organizations.
The Foundation's initiative includes the publication of educational materials for entrepreneurs through its website and its page on social networking sites, and the articles published on the hashtag (# may you ___power), which was launched by the Foundation weeks ago, covered a simplified explanation of the steps that entrepreneurs must take in the context of precautionary measures During the current global health crisis, which transmits the experiences of different entrepreneurs to followers.
The educational materials focused on the precautionary steps of entrepreneurs during the crisis period, including addressing banks about the company's financial obligations, finding alternative ways to diversify sources of income, in addition to the challenge strategies that require entrepreneurs to conduct feasibility studies, knowing the type of damage to the institution, and finding strategic solutions To achieve better business results, as well as explaining how to interact with crises through a review of the business strategy, focus on improving and managing costs, and the advice provided to e-commerce companies focused on improving their website and providing quick options Innovative consumers, choosing the correct payment gateways with the payment options increase consumer confidence.