Sino-Singapore Online Online, April 23 (Li Qiuying) "Hello, your book delivery has arrived." Ms. Chen, who lives in Huaihai East Road in Shanghai, was relieved when she received the call. I ca n’t get away from work. I tried to search for it when I was hungry, but I did n’t expect it to be. It can be delivered directly to the house, which is very convenient, ”Ms. Chen said. Recently, book takeaway has quietly solved the urgent need for many parents in Shanghai.

  On World Book Day on April 23, at the Fuzhou Road Bookstore in Shanghai, Jiang Li, deputy general manager of Shanghai Xinhua Media Chain Co., Ltd., officially announced that Xinhua Media's "Xinhua Bookstore" and "Shanghai Book City" 30 stores are hungry. Across the country, Shanghai Xinhua Media has become the brand with the most online takeaway stores in the same city, and has become a benchmark for the cultural industry to embrace new retail.

  How to quickly find the book ordered by consumers from a 7-storey store with more than 250,000 graphic and audio products? What kind of books can meet the immediate needs and must be differentiated from the books on the e-commerce platform?

  These two major problems have trapped Zhang Zhifang, the "lead book recommender", a teacher who has worked in Shanghai's largest Xinhua bookstore for 20 years. In order to solve these two ultimate problems, she analyzed the characteristics of the business district, customer groups and commodities where Fuzhou Road is located. In the end, focusing on economic management, medical care, and supplementary teaching materials, "when students’ supplementary textbooks are lost, or when deeper practice is needed, takeaways can meet immediate needs, "Zhang Zhifang analyzed.

  Overcoming the difficulty of selecting products, she has to "speed up" the store. In order to meet the immediacy of takeout, Zhang Zhifang has innovated a set of digital solutions suitable for new retail.

  First, Zhang Zhifang picked out the books on the shelf in advance and placed them on the shelves, and then entered the inventory quantity in the takeaway background. This digital shelf is placed in the most conspicuous service desk of the bookstore, and the staff at the service desk is responsible for taking orders, picking books, and packing. "To pack a book for take-out like a hamburger," she said with a smile.

  "We built a special group, and the heads of 30 stores studied and shared the experience of taking out food together." Zhang Zhifang said, "Xinhua Bookstore opens stores on major e-commerce platforms. It is enough to have a digital warehouse. I thought it was digital. It's still very far away from the physical store. I didn't expect that this time I suddenly got an electric shock. "

  According to the hungry data, Shanghai has the largest number of book takeaway orders, and the number of orders for non-teaching books also ranks first. From the perspective of user portraits, female users account for more than 70%. The most books are bought, accounting for more than 28%. The best-selling books are "Post-truth Era", "Why Study Chinese Architecture", "Journey to the West", "Andersen's Fairy Tales" and "Love in Cholera". These data have given physical bookstores great confidence.

  In terms of book delivery strategy, Xinhua Bookstore has the advantage of dense network outlets. Basically, there is a physical store within a few kilometers, covering all districts and counties in Shanghai. As a local life service platform, Hungry has high traffic and instant delivery capabilities. The advantages of these two Shanghai-based local companies are "seamless docking", which is a strong alliance. In the future, as more Xinhua Bookstores come online, it will be possible for Shanghai consumers to buy books anytime, anywhere, and to further upgrade the convenience of digitalization in Shanghai.

  "Book takeaway is a new thing, we will explore and manage with Hungry." Shanghai Xinhua Media related person in charge introduced.