China-Singapore Jingwei client, April 24th (Zhang Meng) A few days ago, the National Bureau of Statistics announced the per capita consumption expenditure of 31 provinces in the first quarter. Which province is the best to "buy, buy, buy"? What are the new consumer highlights? The Sino-Singapore Jingwei client takes you to sort out together.

The new latitude and longitude Zhang Mengshe

Per capita consumption expenditure of 9 provinces exceeds the whole country

  Data show that in the first quarter, the national per capita consumption expenditure was 5082 yuan. Among them, consumption expenditure on tobacco, alcohol, housing, and transportation and communication ranked the top three, with 33.6%, 24.4%, and 11.9% respectively.

  From the perspective of the provinces, there are 9 provinces including Shanghai, Beijing, Zhejiang, Tianjin, Guangdong, Jiangsu, Fujian, Chongqing, and Hunan.

  Specifically, Shanghai ranks first in the country with a per capita consumption of 10,410 yuan, and has the strongest "buy, buy, buy" power; Beijing's per capita consumption of 1,0003 yuan is closely followed, and Zhejiang's 7891 yuan ranks third. It can be seen that the per capita consumption expenditures of the first two Shanghai and Beijing are particularly close.

  Fang Xiaodan, director of the Household Survey Office of the National Bureau of Statistics, said that although the epidemic has caused a great impact on residents ’consumption of goods and services, online consumption and healthy consumption have grown rapidly, and new consumption patterns have shown advantages. In the first quarter, the number of national residents purchasing goods or services via the Internet increased by 21.2% year-on-year.

  Su Jian, director of the National Economic Research Center of Peking University, pointed out in an interview with the client of Sino-Singapore Jingwei that online consumption has filled the vacancy of shopping difficulties during the home isolation period with its convenient shopping method, causing many offline consumption in the first quarter to be transferred online Consumption led to a significant rise in online consumption in the first quarter. From the perspective of specific consumption categories, the e-commerce live broadcast and service consumption are hot, indicating that the potential of emerging consumption is huge.

Consumer coupons set off a "buy buy buy" boom

  Since March, many places across the country have joined the ranks of issuing consumer vouchers. As a city that introduced consumer vouchers earlier, the statistics of the Hangzhou Municipal Bureau of Commerce show that as of 24:00 on April 16, government subsidies of 321 million yuan were paid, the top four Round consumption vouchers drove consumption of 3.422 billion yuan in Hangzhou.

  On April 17, Mao Shengyong, director of the National Economic Comprehensive Statistics Department and spokesman of the National Bureau of Statistics, said at a press conference on the operation of the national economy in the first quarter that from the perspective of some places in Zhejiang and Jiangsu, after the introduction of the consumer voucher policy, Expanding local residents' consumption and expanding the market have played a relatively good role.

  Su Jian believes that the issuance of consumer vouchers mainly serves to stimulate the growth of consumer demand in the short term. Compared with the simple increase of subsidies for people with low-income income, more precise and targeted driving demand growth for some products.

  Ying Xiwen, a senior researcher at the Minsheng Bank Research Institute, also pointed out that the issuance of consumer coupons will enable all residents to enjoy benefits. Consumer coupons should strive for the coordinated participation of financial subsidies and merchants ’profit-making. At the same time, the rules of consumer coupons should be simple and easy to understand, more transparent and less routine, so that consumers feel sincere.

How to promote consumption in the future?

  In order to promote consumption, various localities have used various "big moves".

  On April 23, Shanghai officially issued "Several Measures to Boost Consumer Confidence and Strongly Release Consumer Demand", and announced that the "May 5th Shopping Festival" will be held soon.

  On April 17, at the 84th Beijing New Crown Pneumonia Epidemic Prevention and Control Work Press Conference, Xu Hejian, deputy minister of the Beijing Municipal Party Committee Propaganda Department, said that Beijing should do a good job on the May 1 holiday consumption guidance, promote the transformation and upgrading of traditional shopping malls, and promote catering consumption , Orderly release cultural and sports activities.

  Talking about how to promote consumption, Su Jian suggested that appropriate tax relief for enterprises to reduce the burden on enterprises and increase supply in the consumer market. For the stimulating effect of automobile consumption, in addition to the reduction of automobile purchase tax, it is also possible to reduce driving costs and promote automobile consumption through measures such as the reduction of highways, bridges and other expenses, and the increase of infrastructure investment in car parks such as communities and office buildings. In the long run, the legal market environment needs to be further improved to protect the long-term interests of consumers and suppliers.

  In the view of Ying Xiwen, current consumption promotion is one of the short-term measures. It is recommended that it should be superimposed with other promotional fee policies to play a greater role, including the 2.5-day flexible rest days brewed in some places and steady growth, Stable employment and other long-term policies. (Sino-Singapore Jingwei app)