China News Service, April 9th, "I hope that through Douyin's live broadcast, we will help enterprises in Hubei to resume production and production, enhance the popularity of Wuhan's special products, and hope that this live broadcast will bring a butterfly effect and bring more to Hubei enterprises. Better business opportunities. "At 3 pm on April 8th, the first live broadcast of the" Mayor takes you to see Hubei "event began, and Li Qiang, a member of the Wuhan Municipal Party Committee, walked into the Douyin Live Broadcasting Room for the first time to introduce netizens to Wuhan's economic restart He resumed production and resumed production, and introduced well-known Hubei enterprises such as Liangpinpu, Cai Linji, Qianji Cake, Zhou Heiya, Xinnong Beef, Yangzijiang Pastry, Dongfeng Fengshen.
Li Qiang said that due to the impact of the epidemic, Wuhan's food production and automobile manufacturing enterprises suffered severe losses. The participation in Douyin live broadcast this time is to hope that through the "live broadcast + short video + e-commerce" model, netizens can experience Wuhan's distinctive brands intuitively. He also revealed the selection criteria for this live broadcast, "These products that participate in the live broadcast are all well-known, like Xinnong beef and Yangzijiang food are all well-known."
When asked by the host, which of the many Hubei cuisines did you like the most, Li Qiang chose Cai Linji's hot dry noodles and talked about the past, "When I was studying at the East China Institute of Technology in September 1979, there was one opposite the school and I ate 3 I was not hungry between two and noon, so during the epidemic, like many Wuhan citizens, I missed this side. The city was closed, and the snack bars on the streets were gradually opened. Wuhan citizens can go out of the house and eat early. The last bowl of steaming hot and dry noodles is a real little fortune. "
Statistics show that the cumulative number of viewers for this live event exceeded 2.52 million. In addition to the mayor's live room, "Tu Lei", "Old Rice Bone", "Teacher Xiaoguan with Salt Man", "Straw Poisoning", "I Don't Eat It For Free", "Ono Honey Detector • Boiler", " Many creators of Douyin, such as "Langweixian", also helped to sell special products in Hubei through live broadcast and Lianmai on the same day. It is understood that the Douyin platform will also invite all anchors to hang Hubei products in shopping carts to help local product sales and increase the income of enterprises and farmers.
At 24 o'clock on April 8, the total sales volume of live goods delivered on the day reached 17.93 million yuan, and the cumulative hot products exceeded 299,000 pieces, including 44,000 copies of Cai Linji hot dry noodles, 144,000 boxes of Zhou Hei Ya, 27,000 bags of good product snacks , And thousands of Yangzijiang cakes, Xinnong beef, Qianji mung bean cake, etc.
Li Qiang promotes Hubei brand in Douyin Live
On the same day, Han Minchun, Director of the Wuhan Municipal Bureau of Commerce, Tan Benzhong, Director of the Wuhan Agricultural and Rural Bureau, Yang Hongchun, Chairman of Liangpin Shop, Zhou Fuyu, Chairman of Zhou Heiya, Lu Wei, Chairman of Qianji Food, and Mei Hongyun, Chairman of Yangzijiang Dairy Food, etc. also came to the live broadcast one after another At the same time, interact with netizens to exchange product information.
Zhou Heiya's marketing manager in charge of the live broadcast introduced that at present, Zhou Heiya's three major production centers in Central China, North China, and South China have resumed production operations in an orderly manner with the support and inspection of relevant government departments and agencies. Consumers can also help the Hubei brand and Zhou Heiya through channels such as takeout and e-commerce. "Duoyin Live gives us a window to interact with our fans. When the national anti-epidemic victory is achieved, we hope to light up Wuhan with all walks of life and consumers."
Ouyang Rihui, deputy dean of the China Internet Economics Research Institute at the Central University of Finance and Economics, affirmed the measures taken by Douyin to promote Hubei's economic recovery. When accepting China Education Network TV, he said that live streaming has become an important starting point for local governments to resume work and production, and it is also an important means for stable operation of small and medium-sized enterprises, and also reflects the corporate social responsibility of platforms such as Douyin. "Small and medium-sized enterprises across the country have brought new goods through live streaming to explore new business models and promote innovation in product marketing and management models. Enterprises have stabilized, employment has stabilized, and Hubei's economic recovery is expected."
It is understood that the day's event was the first live broadcast of Douyin's Hubei recovery and production series, and also part of Douyin's "Recovery Plan for Aid to Hubei".
To help Hubei efficiently resume production and production, on April 8th, with the support of the Electronic Commerce Department of the Ministry of Commerce, Douyin, together with the Hubei Provincial Internet Information Office, the Hubei Provincial Department of Commerce, and the Hubei Provincial Department of Agriculture and Rural Affairs, launched the “Recovery Plan for Aid to Hubei”. Help Hubei's economy recover in the post-epidemic period.
In addition to inviting the mayor of Hubei into the Douyin live broadcast room and recommending Hubei's high-quality specialty products, Douyin has also launched a number of measures to help Hubei efficiently resume production. Mainly include: 1. Invest 10 billion traffic to promote Hubei, provide traffic support for Hubei enterprises, creators, anchors, official agencies and media, and encourage the release of high-quality content; 2. Reduce and exempt Hubei enterprises' full certification fees and open the rights of Douyin Enterprise Number ; 3. Launch Hubei creator and anchor incentive plan, provide cold start support and periodic rewards, open 0 fans to bring goods permission, etc .; 4. Create an official training camp for Hubei enterprises and institutions to help them quickly master new media skills and help After its resumption of work, it has achieved fast-rising powder, high popularity, and strong delivery of goods.