Breakfast in a five-star hotel is 19 yuan, and a minimum of 2.9 yuan for watching a movie ...

Alluring "Cabbage Price" Pre-sales Stimulate "Hoard Economy" Consumption

Reporter Jiang Hai

Fuzhou Evening News' five-star hotel's buffet breakfast costs only 19 yuan per meal and only 588 yuan per month; the minimum cost for watching a movie in a theater is 2.9 yuan ... Seeing such a price, many citizens expressed "shock." The reporter was informed that in order to stimulate consumption, the catering, hotel and cinema industries affected by the epidemic tried to restore their vitality through the "pre-sale" model in Fuzhou. Consumers save money by "housing hotels", "housing movie tickets" and "housing coupons".

Merchants "cabbage prices" shocked consumers

"My favorite breakfast is the buffet breakfast of a five-star hotel, and there are many good choices in the environment, that is, I can't afford a meal at a price of more than one hundred yuan." A thousand yuan can't afford it. "

In the past, on various life platforms in Fuzhou, consumers have "common feelings" for such comments. Many people even say that if the consumer price of a five-star hotel can add a decimal point in the middle. The reporter found out yesterday that such a situation really happened.

Yesterday, a luxury international chain of five-star hotel brands released an announcement that its two five-star hotels in Fuzhou launched a monthly pre-sale buffet breakfast, 588 yuan per person per month. This price directly "stunned" many consumers in Fuzhou. After all, they used to order at these two hotels, and the price of each breakfast was at least three digits.

This is not a special case. A five-star hotel in Fuzhou, famous for its desserts, quietly sold cakes. Industry insiders said that the hotel's usual 8-inch cake is at least two or three hundred yuan each, and the current pre-sale price is four 199 yuan.

Another international five-star hotel brand in Fuzhou has launched a pre-sale of "year-round buffet lunch + year-round buffet dinner + year-round lunch tea", and there are two nights in a luxury room, the price is only 9999 yuan.

Mr. Xu, who is engaged in tourism, told reporters that since last week, many people in the tourism circle of Fuzhou have been keeping an eye on the "catch coupons" of various hotels. In their view, five-star hotels are very suitable for consumers to "hoard" in order to obtain cash flow pre-sale. Such an opportunity may be rare for more than ten years. Fuzhou pre-sale box office part of the platform "top ten"

The catering and cinema industries can't stand it either. The reporter was informed that hundreds of catering merchants have opened pre-sales in Fuzhou, and some well-known catering companies have set pre-sales of over 100,000 copies. Movie theater lines have simultaneously opened pre-sale of movie tickets in Fuzhou. According to the latest ranking, Fuzhou movie pre-sale box office on some platforms has entered the top ten in the country.

Yesterday, the reporter saw in the commercial districts such as East Second Ring Road Taihe and Shiou Wangzhuang that many popular restaurants welcomed diners waiting in line. Careful observation shows that many people use pre-sale coupons to consume.

"The actual cost is half of the original. I bought enough coupons for half a year." Ms. Tan, a customer of a hot pot restaurant, told reporters. The reporter found that on several local life platforms, hundreds of catering merchants have pre-sold to consumers, offering 50% off or lower prices, and the vouchers and package coupons launched by Haidilao, Starbucks, KFC, etc. have been sold Out of a hundred thousand copies. Some businesses in the beauty salons and leisure and entertainment industries also offer many packages.

In terms of theaters, although the movie viewing has not been restored, the reporter opened the Alipay movie performance page and found that many theaters such as Jinyi and Bona have launched special discount packages, including movie tickets, movie coupons, popcorn, cola, etc. The pre-sale of the goods, the preferential combination is sold at 30% off, the minimum is from 2.9 yuan, and provides an extra long validity period. Consumers can choose to purchase preferential movie tickets and other goods, "hoard first and then watch" and "hoard first and then enjoy". Theater sources said that although the cinema has not yet resumed business, from the perspective of sales, consumers have a strong desire to "compensate to watch movies" and have begun to hoard tickets. The reporter saw yesterday that among the various viewing coupons on the pre-sale ticket purchase page of Alipay, nearly 1,000 copies of the highest-priced packages have been sold.

See the terms of use for as long as possible

"Many merchants have been severely affected by the epidemic, so they have opened a pre-sale model. On the one hand, they allow customers to enjoy preferential prices, and on the other hand, they can lock in consumption in advance and keep cash flow." Fuzhou Tourism Hotel Association said that from the actual effect See, the public's enthusiasm for consumption has been stimulated, and the "hoard economy" has quickly begun. However, they also remind consumers that when purchasing coupons, they need to see the terms of use, such as: whether they can be refunded at any time, expired refunds and whether the refund will incur a handling fee, etc. At the same time, most pre-sale coupons have a period of use The longer the validity period, the better. If it is only until April or May, the cost-effectiveness of "hoarding" is not too high.