China News Service, Fuzhou, April 9 (Reporter Long Min) A new coronary pneumonia epidemic has hit the "golden three silver four" peak export season for the Fujian shoe industry.
The reporter visited many shoe companies along the coast of Fujian and found that because Nike, Adidas and other brands have closed stores in the European and American markets, many customers in Europe, the Americas and Southeast Asia have put forward orders for delayed delivery or even cancellation. Guo Jing, chairman of Fujian Putian Youth House Sporting Goods Co., Ltd. said that previously, due to the serious domestic epidemic, there were overseas orders lacking employees; but now, due to the spread of the international epidemic, there are now employees with production capacity but no overseas orders.
According to the relevant industry business associations, many small and medium-sized enterprises purchase large amounts of raw materials in the early stage due to order scheduling needs, and the refund will make the product unrealizable. At the same time, enterprises will also need to pay normal labor, rent, utilities, bank interest and other costs, which intensify Pressure on corporate capital turnover.
The shoe industry is one of the important industries in Fujian. Among the 27 100 billion yuan (RMB, the same below) industrial clusters proposed by Fujian officials, Putian Textile and Shoes Industrial Cluster and Quanzhou Shoe Industrial Cluster are both included.
It can be seen from the "Building a Modern Industrial System to Cultivate 100 Billion Industrial Cluster Promotion Plan (2018-2020)" that Putian Textile and Footwear Industry Cluster focuses on the development of high-end, high-performance, multi-functional, degradable materials, new nano materials and other high-end shoe materials In order to achieve an output value of 120 billion yuan by 2020; Quanzhou shoe industry cluster focuses on the development of products such as shoe materials, travel shoes, sports shoes, leather shoes, casual shoes, fashion shoes, children's shoes and other products, and strives to achieve an output value of 190 billion yuan by 2020.
There are more than 4,000 shoe companies in Putian City. On March 27 this year, Putian Mayor Li Jianhui presided over the executive meeting of the city government. It was also clear that the footwear industry is Putian ’s leading industry and private production industry. Currently, it is doing well in the work of shoe companies, and it is confident of firm development and stable foreign trade. crucial.
The delay or cancellation of foreign trade orders has caused the Fujian shoe industry to usher in a "big test." On the one hand, Fujian departments at all levels have implemented precise strategies to help shoe companies turn "crisis" into "opportunities"; on the other hand, Fujian shoe companies are actively carrying out self-help and seeking a way out.
The switch from foreign trade to domestic "track" has become a pragmatic choice for Fujian shoe companies to cross the epidemic. Huang Maoxing, Dean of the School of Economics of Fujian Normal University, pointed out that at present, the domestic consumer market is gradually recovering. Fujian's footwear industry can accelerate the conversion of "tracks", redesign products from design and technology, and use domestic consumption to cross the epidemic.
For Fujian shoe companies, Guo Jing believes that the epidemic is both a "crisis" and "turning point." China is both a "big factory in the world" and a "big market in the world." With a population of more than 1.4 billion, it has formed the world's most potential consumer market, corresponding to a huge market size and consumption potential.
Guo Jing suggested that Fujian shoe companies should speed up their transformation, develop new products in a targeted manner, and connect the products to the domestic market; and actively connect through online platforms such as Taobao live broadcast and Juhuazhu, and embrace new marketing methods such as online celebrity live broadcast. Good shoes are shown to domestic consumers.
Reconstruction of masks and protective clothing has also become an "expedient" measure for some shoe companies. With the spread of the New Coronary Pneumonia epidemic worldwide, the demand for medical materials such as masks, protective clothing, and ventilators in various countries around the world is growing rapidly. According to public information, many shoe companies in Quanzhou and Putian have converted into medical supplies such as masks and protective clothing. In the Chengxiang District of Putian City alone, there are more than 10 shoe companies that have switched to masks.
At present, all parts of Fujian have expressed their active support for the shoe industry. Putian officials proposed that enterprises should be encouraged to export to domestic sales, e-commerce, and ideas, and to open up more sales channels; they must actively attract talents, attract investment, and attract wisdom, take advantage of the counterattack, accelerate industrial upgrading and halfway overtaking. (Finish)