Rakuten Mobile Phone Business Starts Full-scale Competition Will Be Active With Pricing 12:01 on April 8
Rakuten started the mobile phone service in earnest as the fourth operator from the 8th. It is worth noting how competitive the price of each company will be due to cheap pricing.
Rakuten entered the mobile phone business in October last year in the form of a limited free service, and started full-scale service nationwide from the 8th.
In response to the spread of the new coronavirus, the company has been temporarily shutting down its dealers nationwide, and for the time being, mainly online reception.
The price plan is 2980 yen per month, which is significantly lower than the three major companies that have large capacity plans ranging from 6,000 yen to 7000 yen. To encourage transfer from other companies, we will charge 3 million people for one year free of charge.
Also, in the area of our own line, there is no limit on the amount of data, while in areas using other companies' lines, the communication speed is limited to 2 gigabytes, but from 22 this month it will be 5 gigabytes. We announced that.
However, since our lines are mainly located in urban areas such as Tokyo, Osaka, and Nagoya, the rapid expansion of our lines is a challenge for Rakuten.
A new rule was introduced last October to separate the communication fee from the device fee, but the price has not dropped as expected from experts, and it is also due to the delay of full-scale entry of Rakuten It has been pointed out.
With the full-scale entry of Rakuten, attention will be focused on how much competition among companies over prices and services will increase in the future.
President Mikitani "Reducing communication costs in households and boosting consumption circulation"
Hiroshi Mikitani, president of Rakuten, commented, "We want to make Japan more vibrant by lowering communications costs in Japanese households and boosting the consumption cycle by providing affordable and highly convenient services." I am.