China News Agency, Beijing, April 7 (Reporter Zhou Yin) China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) disclosed on the 7th that the total number of domestic tourist receptions in China during the Qingming Holiday in 2020 was 43.254 million, a decrease of 61.4% year-on-year; The tourism income of 8.26 billion yuan (RMB, the same below) decreased by 80.7% year-on-year. The domestic tourist satisfaction index was 88.8, reaching a record high level.
The China Tourism Research Institute released the "2020 Qingming Holiday Tourism Market Research Report" in Beijing on the 7th, stating that strict control, safety, and non-aggregation are still the work of cultural and tourism systems in various regions from April 4 to April 6 The main tone is that the tourism market is dominated by family travel, urban leisure and surrounding tourism, and generally presents the market characteristics of "recovery of urban leisure and active peripheral tourism".
The China National Tourism Research Institute and China Telecom's big data passenger flow monitoring show that during the Qingming holidays, the tourism markets in Xinjiang, Qinghai, Jilin, Yunnan, Tibet, Anhui, Guangdong, Sichuan and other places recovered faster, and the number of tourists returned to 50% of last year's Qingming holiday the above.
According to the China Tourism Research Institute, compared with previous Qingming holidays, the tourism market this year is characterized by short-distance self-driving in the surrounding areas, and short-term non-overnight trips lead the market to pick up. During the Qingming period, 52.5% of tourists participated in outings, and 33.6% of tourists participated in garden viewing. In addition to transportation, communications and other necessary payments for residents' outings, other consumption expenditures have fallen significantly year-on-year.
According to the big data monitoring conducted by China Tourism Research Institute and China Unicom, the average radius of urban residents ’activities during the Qingming holiday is 3.6 kilometers, an average increase of 36.8% compared with the period of the Spring Festival. The recreational radius of foreign tourists at the destination is 12.9 kilometers, an average increase of 16.0% compared with the Spring Festival holiday.
It is worth noting that in the week before Ching Ming Festival, the domestic ticket sales of Ctrip increased by 114% month-on-month. The Huangshan Mountain has launched two measures to limit the flow of tourism, and the scenic spots in Nanyue Hengshan have returned to the same level as in previous years. Tourists in Zhouzhuang Ancient Town and Qiandaohu Scenic Spot have reached about half of normal levels.
During the holiday period, the price of air tickets between domestic cities continued to fall. The prices of air tickets between Beijing, Shanghai, Shenzhen, Xi'an, Chengdu and other hot cities have been discounted. Only 170 yuan. Many routes from Guangzhou to Beijing, Beijing to Xi'an, Nanchang to Beijing and other routes only cost around 300 yuan. According to the China Tourism Research Institute, it is difficult to fundamentally change the "low flight rate, low passenger load factor, and low air ticket prices" in the short term, and it will take time for the medium and long-distance tourism market to recover. (Finish)