Xinhua News Agency, Hefei, April 7th, Question: Free gift packs increase consumption, how can the scenic spot resume work and prevent epidemic?
Xinhua News Agency reporters Cheng Shihua, Dong Xue, Wang Fei
Don't miss the spring, and enjoy the flowers. In the first small holiday under the epidemic, many “free tours” were launched to boost the tourism market. With the recovery of tourists' willingness to travel, the free gift packages and the increase in consumption have superimposed, the flow of tourists in multiple scenic spots has risen rapidly, and even the peak passenger flow in Huangshan Scenic Area has exceeded the limit.
Experts suggest that scenic spots should be well managed at the wrong peak and at the wrong time, "peak cutting and filling the valley" to ensure the correctness of resumption of work and epidemic prevention.
Traveling around to promote tourism consumption
In order to promote the recovery of tourism, various tourist discount activities have been launched recently.
Huangshan City, Anhui Province has recently launched the “Jianghuai Land Crossing Tour” activity: from April 1 to 14, citizens of Anhui Province can enjoy free preferential policies in 31 scenic spots in Huangshan City with their valid IDs and household registration certificates.
In late March, Anhui Jinzhai County issued a notice that key tourist attractions are free for national tourists for two months, and accommodation fees for supporting medical personnel in Hubei are also waived.
On April 5, Xiamen City issued a notice that before June 30, state-owned A-level scenic spots are free for citizens and tourists. At the same time, in order to facilitate the mass travel, citizens and tourists can take the subway, BRT, and bus for free on statutory holidays and rest days.
Driven by the policies of various regions, the passenger flow of Qingming's small and long holiday has ushered in a large increase, especially the signs of recovery in the tourism around the provinces and cities. Ctrip ’s “Recovery Report for the 2020 Qingming Small Holiday” shows that as of now, the number of people booking for peripheral tourism products in April is three times that of March, mainly concentrated during the Qingming Festival and weekends. In the past week, domestic scenic spot ticket sales have increased by 114% month-on-month.
"I haven't been out during the epidemic. Today the weather is good. Bring my daughter to the mountain to breathe in the fresh air and experience the glass walkway. I feel very relaxed!" Said Ms. Liu, a Wuhu tourist who took her daughter out on the 4th. 1. Registering ID cards and presenting the Ankang code. These epidemic prevention measures are reassuring.
Free gift packages and consumption heating superimpose the continuous peak of passenger flow in scenic spots
Due to the closed management and traffic control of the community during the previous epidemic, some citizens have been screaming at home, and they look forward to being able to go out as soon as possible and let themselves go. The eagerness to travel is superimposed with the effects of various "free scenic tours", and some tourists are bursting.
"Huangshan Scenic Spot is overcrowded" and "Huangshan Scenic Spot has 20,000 tourists stop selling tickets". During this Qingming small and long holiday, the screen was frequently screened. The reporter checked with the Huangshan Scenic Area Administrative Committee and learned that two days before the Qingming holiday, the Huangshan Scenic Area received 20,000 visitors a day, and the peak passenger flow in the scenic area caused tourists to gather. Huangshan Scenic Area issued an emergency notice, started an emergency plan, and stopped tourists from entering the park. It is recommended that tourists choose other tourist routes or enter the mountain in another day.
Huangshan Scenic Area explained that there are two main reasons for the gathering of tourists at the peak of passenger flow. Firstly, due to the epidemic prevention and control measures such as the application, verification and temperature measurement of Ankang Code, the passage of tourists is slower than normal. Second, due to the need for epidemic prevention and control, the maximum daily carrying capacity of the scenic spot was reduced from 50,000 to 20,000. Many tourists worry that it is difficult to enter the mountain, and there is a phenomenon of concentrated in the morning.
In response, the Huangshan Scenic Area launched an emergency plan on the 5th to optimize transportation capacity allocation, strengthen passenger flow guidance, further increase the transportation capacity, and add soft and hard isolation facilities to prevent tourists from gathering too much in specific time periods and areas. At the same time, further optimize the reservation measures to avoid excessive travel concentration of tourists; strengthen information release to guide tourists to other scenic spots that still have capacity. On the 6th, the order of Huangshan Scenic Area was restored.
Not only in Huangshan, but also the tourist flows in other scenic spots around the country also showed a rapid increase. Bali River Scenic Area, the only 5A-level scenic spot in northern Anhui, was reopened on March 15th. At first, there were more than 1,000 visitors per day. With the arrival of the Qingming small holiday, the number of tourists increased to about 8,000 per day. The Marenqi Peak Scenic Area in Fanchang County, Anhui, welcomed more than 3,000 tourists on the 4th. "Except for the indoor pavilion, all other attractions are open, but the epidemic prevention is not sloppy at all. The scenic spot restricts the flow of passengers in the park, and the instantaneous passenger flow does not exceed 30% of the approved carrying capacity." Introduction of the scenic spot person in charge
Stagger peaks and "cut peaks and fill valleys" at the wrong time to ensure correct work and epidemic prevention
Industry analysts believe that the accumulation of people in individual scenic spots is caused by the superposition of multiple factors such as the local household registration free ticket preferential measures and the concentrated outbreak of travel needs for small and long-distance tourists. In this regard, a series of measures such as online reservations, cancellation of window tickets, and increased capacity allocation can be used to alleviate the blocking of multiple key links such as the entrance to the scenic spot and the ropeway boarding point.
“Resume work and resume production in scenic areas and strict epidemic prevention and control do not conflict.” Hong Chao, director of the Jinzhai County Tourism and Sports Bureau in Anhui Province, said that there are prone to blockages at the entrances, exits, ticket purchasing windows, and waiting areas of scenic spots. Reasonable planning for the time and flow of tourists entering the scenic area.
Han Hua, person in charge of Mingtang Mountain Scenic Area in Anhui Province, said that the scenic spot can effectively guide short-distance tourists and long-distance tourists to release travel needs through preferential measures for different household registration locations; by implementing differentiated pricing at different times on working days and holidays, the scenic area can be reduced Holiday passenger flow stimulates the increase of passenger flow during working days.
Interviewed experts said that relevant departments and scenic spots around the country should improve the pre-plan and in-process monitoring and guidance mechanisms.
Zeng Bowei, Secretary-General of the China Tourism Association Leisure and Vacation Branch, believes that in terms of the long-term development of the tourism industry, in addition to the formulation of laws and regulations and policy guidance, all regions should also pay attention to services such as smart tourism services, safety warning and rescue, and further improve the public management and service system. .