China-Singapore Online, April 3 (Reporter Chen Jing) The adverse impact of the new crown pneumonia epidemic on the production and operation of enterprises, however, the negative impact of the positive epidemic on domestic enterprises began to weaken, and the income prospects of SMEs tended to trend The positive trend has basically relieved the pressure on cash flow.
The reporter was informed on the 3rd that Sun Jinyun's research group, associate professor of the Department of Enterprise Management of the School of Management of Fudan University and director of the Fudan Youth Entrepreneur Education and Research and Development Center, launched a survey in early March and compiled it into a "SME Strategic Analysis Report (Second Issue)" ( (Hereinafter referred to as the second "Report"). "Report" analysis pointed out that in the face of the epidemic, strategic transformation is the fundamental way for enterprises to save themselves. The report also enlightens corporate managers that "R & D-driven" can significantly enhance the company's ability to resist risks and build core competitiveness.
According to reports, hundreds of companies surveyed by relevant research groups vary in size, covering different capital sources and different industries. Prior to this, the research group had prepared the first "Report", which systematically sorted out the survival dilemmas faced by different types of enterprises under the cloud of the epidemic situation and the self-help strategies adopted.
The second issue of the "Report" pointed out that as the epidemic was gradually brought under control, the overall attitude of the interviewed enterprise managers was much more optimistic. According to this “Report”, private enterprises and product diversified enterprises, although they were most adversely affected at the beginning of the epidemic, benefited from their high sensitivity and timely action to the market, they recovered rapidly in the middle and late stages of the epidemic, and their future expectations and operations Confidence has increased significantly; the spread of the global epidemic has made the foreign-funded enterprises that were less damaged in the initial stage of the epidemic more prominent in the operational threats they are currently facing.
In terms of income prediction, companies with low education level, localization and diversified businesses are more pessimistic than those with higher education level, internationalization and business singularity: under the epidemic, companies with low education level, labor-intensive enterprises and international The impact of the cash flow of chemical companies is more pronounced for higher education, non-labor-intensive companies and localized companies.
The second issue of the "Report" divides the response measures of enterprises under the epidemic into "market expansion" and "strategic transformation". The market expansion strategy is to increase marketing and promotion efforts, stabilize the existing market, consolidate old customers, and at the same time develop new customers and expand new market segments; the strategic transformation strategy is to take the opportunity to carry out strategic transformation from offline business to Online transformation, and appropriate adjustment of organizational structure.
The former relies on the high-frequency operation of the external market environment of the company, and the use of this strategy during the outbreak is significantly affected; the latter is an aggressive strategy of the enterprise's initiative. Instead, it can go against the trend during the outbreak and fully mobilize the enthusiasm of the enterprise.
"Report" analysis pointed out that in the face of the epidemic situation, strategic transformation is the fundamental way for enterprises to save themselves, and efforts to expand the original channels or sales can only play a supporting role.
The research also specifically joined the research and development level for analysis. The conclusion is: high R & D companies are less affected by the epidemic, and low R & D companies are more affected by the epidemic. This enlightens corporate managers that in addition to market expansion and strategic transformation, there may be an important third strategy-"R & D driver", which can significantly enhance the company's ability to resist risks and build core competitiveness. (Finish)