(Fighting against New Coronary Pneumonia) China's live broadcast of the new economy "cloud" starts war
China News Agency, Nanjing, April 3 Question: China's live broadcast of the new economy "cloud" starts war
China News Service reporter Zhu Xiaoying
Affected by the epidemic, all walks of life were struggling and the recovery was strenuous. China's live broadcast of the new economy is heading against the current and is the first to feel the "Spring Plumbing".
Luo Yonghao, the founder of Hammer Technology, made his first show at Douyin "Bring Goods" a few days ago. With mixed reviews, the creation of more than 100 million yuan in sales in three hours is a declaration of Douyin, a Chinese short video social software with hundreds of millions of users, competing for the e-commerce live broadcast of the "Three Kingdoms Kill." On the same day, Taobao live broadcaster Wei Ya "remotely echoed", bidding to sell the "most expensive one single", 40 million yuan Hubei "Quaizhou No. 1" launch vehicle launch service, the popularity of "rocket-like" swipe screen.
As a result of the "epidemic" situation, China's live broadcast of the new economic structure may undergo three major changes.
One is breadth.
Throughout the epidemic, various industries such as catering, tourism, manufacturing, and finance have “cloud resumed work”. The "cloud experiment" was launched in scenes such as online education, medical treatment, jumping, shopping. Secretary, county head, village head, host, boss, teacher, peasant, all live broadcast "baptism", no one can not live broadcast.
From the launch vehicle, to the Potala Palace scenic spot, the cherry blossoms of Wuhan University, and the agricultural products in rural fields, "flying in the sky, running on the ground", there is no way to live broadcast.
According to the latest "Online Survey Report on Consumer Satisfaction of Live Streaming E-commerce Shopping" released by the China Consumer Association, in 2019, the scale of China's live streaming e-commerce market reached 433.8 billion yuan. After this epidemic, it is expected that the total size of the industry will continue to expand in 2020.
The second is depth.
The live broadcast economy is taking root “down”. The live broadcast service "sinks" from first- and second-tier cities to third- and fourth-tier cities. In Lianyungang, Suqian and other places, the live broadcast of seafood and flowers and trees has sprung up.
"Lianyungang Haitou Town alone has more than 3,000 live-selling seafood merchants, and the town's e-commerce companies deliver an average of 200,000 orders a day. Suqian Shuyang County has more than 40,000 live-stream merchants, which is the largest industrial green plants and flowers in the region. The main force. "Taobao content e-commerce business department head introduced on the 3rd.
The demand for talent erupts, and the industry chain will become more complete. "After the Spring Festival, the number of recruiters for live-streaming jobs nationwide increased by 132.55%, and the average monthly salary of live-streaming talents was 9,845 yuan, and the salary rose again within a month." Yan Qing, head of PR recruitment at Zhilian, said in an interview on the 3rd that the live-streaming industry is bucking The rise and the formation of a huge talent gap will drive the rise of the anchor training and live broadcast agency industry.
The third is differentiation.
"Bringing goods" is far from being so simple for the anchor to say "buy, buy, buy" to the "babies". The “head” of live-streaming celebrities such as “lip lipstick brother” Li Jiaqi is increasing. Behind is the endorsement of the overall strength of the platform: resource drainage, payment methods, generation experience, logistics, customer service, after-sales, training and other supporting facilities, as well as massive capital investment.
Industry competition is intensifying. Taobao, JD.com, Suning, Pinduoduo and other traditional e-commerce players are competing against each other, and entertainment social platforms such as Douyin, Zanthoxylum, Douyu, and Huya are expanding their territory. Large, medium and small platforms, traffic is gradually diverging.
The "cake" is still growing, and the short board needs to be completed. Mechanisms such as platform supervision, privacy protection, combating counterfeit goods, and anchor training evaluation need to be improved. Who can improve the industrial chain and ecological governance system, who can win the "first move" in this "cloud" campaign. (Finish)