China News Network Changsha, April 3 (Reporter Deng Xia) In just one hour, Zoomlion Heavy Machinery Earthmoving Machinery Co., Ltd.'s live-purchasing activity won more than 600 product orders. As of March 31, the company's excavator sales in the first quarter increased by over 600% year-on-year. Originally affected by the epidemic, the decline in sales has become the mainstream judgment expected by the market, but Zoomlion has steadily ushered in a rise in sales. The company official said that this benefited from a series of "combination punches" such as innovative marketing methods and perfect market layout.
Under the epidemic situation, live streaming of goods from various lines has become commonplace, and product managers and R & D engineers in the construction machinery industry have also come online and moved to the forefront of the screen. From the initial static explanation to the dynamic product demonstration, the viewing of the live broadcast of the construction machinery industry has also gradually improved.
In the recent live broadcast, Zoomlion Earthmoving Machinery continued the visual impact brought by the large-scale live broadcast, and combined product performance with aerobatic performances. The product manager combined the excavator with a tall glass and a small green army to perform steel. Waltz and other stunt tables explain the performance of the product, and the breakthrough in viewing and fun has been achieved again. The interpretation of product performance is also more vivid and intuitive.
It is understood that Zoomlion Earthmoving Machinery held two high-end live broadcasts in February and March. In the live broadcast on March 24, more than 1 million people watched online, creating an industry-level live broadcast event, and the number of products for the two live broadcasts exceeded 1200 units.
The innovative marketing model has attracted widespread attention from customers and the industry. According to industry media data, in the first quarter of 2020, Zoomlion's excavator brand attention increased by more than 350% year-on-year; the excavator brand rankings also showed a rapid upward trend.
After the cyclical baptism, the phenomenon of "domestic substitution" in the earthmoving machinery industry has become increasingly apparent, and the market share has continued to rise. As a leading equipment manufacturing company, Zoomlion has attracted widespread attention from the industry in recent years in its research and development efforts and innovation achievements in earthmoving machinery.
In addition to product and marketing innovations, Zoomlion's earthmoving machinery has made concerted efforts in market layout, manufacturing and other aspects. It not only provides product production guarantees for the market, but also continues to strengthen market development efforts.
After the Spring Festival, under the circumstances of ensuring the safety of employees' lives and personal health, Zoomlion's earthmoving machinery resumed in an orderly and precise manner, and production and operations were quickly resumed, which is good for customer product delivery and support for key national projects. Product guarantee.
It is precisely this series of "combined punches" that Zoomlion Earthmoving Machinery grew by over 600% year-on-year in the industry's overall market that fell in the first quarter. Spring starts were postponed, and the traditional peak sales season was postponed to the second quarter. With the resumption of full-scale work, infrastructure and real estate investment rebounded, and demand for construction machinery such as excavators will be further released. (Finish)