Contactless services light up smart tourism
The peach blossom forest against the backdrop of high mountains and clouds in Nyingchi, Tibet, shows the world a different spring.
Photo by Jiang Zhou
In the Aegean Sea Shopping Park in Daxing District, Beijing, a zero-touch restaurant is set up in front of a restaurant.
Photo by our reporter Liu Fa
Opening a mobile phone, ordering food, or picking it up in a store, or contactless delivery by takeaway, is the normal order of many people.
During the epidemic, in order to reduce the aggregation, contactless service represented by contactless ordering, not only reflects the changes in the way of eating, but also reflects the initiative of the tourism industry to change. Smart tourism is helping the tourism industry to achieve an early recovery.
Contactless services are welcome
Ordering food online and contactless delivery have largely ensured the safety of people ordering and taking food during the epidemic.
Since the outbreak, the catering industry has been greatly affected. In order to minimize the impact of the epidemic on the catering industry, contactless services have gradually been promoted.
In order to dispel the concerns of businesses and consumers and ensure the safety of meals during the epidemic, Meituan launched a contactless service for businesses. Merchants can use the platform to "contactless purchase", "contactless ordering", and "contactless peace of mind" to realize contactlessness from the production of food to delivery.
In addition, the merchant page in the public comment app has added the “Anxin Restaurant” logo. Factors such as disinfection records, temperature measurement, and post-cooking environment have been added to the assessment to strengthen epidemic protection with the merchants, while also giving consumers a peace of mind .
It is not just restaurants, but hotels that promote contactless services.
The reporter visited a chain hotel in Beijing a few days ago and found that guests who check in and check out at the front desk can do it by themselves through a self-service machine. The whole process takes less than two minutes. The reporter also found a working robot in the lobby, which can go up and down the elevator by itself, and undertake services such as delivery and meal delivery to guests.
According to the reporter's understanding, the robot has been put into use in the hotel before. At that time, it was hoped to provide residents with a more fresh technology experience. I did not expect to play a greater role in the epidemic. Guests are raving about these contactless services.
With the improvement of the epidemic situation in China, contactless services have also been applied to the management of scenic spots.
In the Yellow River Hukou Waterfall Scenic Area, after buying tickets online, tourists do not need a paper ticket, they can enter the area after scanning the code and measuring their body temperature. Tourists said that such careful service makes the quality of tourism higher and safer.
Recently, many brick-and-mortar supermarkets have also opened zero-touch shopping channels. The goods in the supermarket can be ordered online and delivered to the customer's doorstep after being disinfected by a special person.
There are also some merchants in shopping malls to display their products through channels such as webcasts or WeChat groups. Customers place their orders by courier and send them to the designated location to avoid direct contact with offline consumption.
Digital transformation comes at the right time
Today, the resumption of work in all walks of life is underway in an orderly manner, and contactless service has undoubtedly become a key factor among them. In order to help more catering businesses do “contact-free” operations, the Meituan University School of Food and Beverage has launched “6“ contact-free ”business courses that must be learned after returning to work. Practical knowledge of delivery, contactless online booking, contactless industry reports, etc.
What kind of business meets the criteria for resumption of work? How much raw material should I prepare each day? Behind contactless services, digital management is at work.
In fact, for China's tourism industry, digital transformation has also been one of the important topics.
The 44th "Statistical Report on the Development of the Internet in China" shows that as of June 2019, the number of Chinese Internet users has reached 854 million, and the number of mobile Internet users has reached 847 million. With the in-depth development of digital technologies such as informatization, networking, big data, artificial intelligence, and blockchain, the digital trend of human society is becoming more and more obvious. A new round of digital represented by 5G, intelligent hardware, short videos, etc. The economic boom is bound to have a huge impact on the tourism industry.
Dai Bin, director of the China Tourism Academy, wrote: "The digitalization of the culture and tourism industry has never stopped and is accelerating. Scientific and technological progress and industrial upgrading always go hand in hand. Modern technology is an important foundation for modern tourism and also promotes The key force for industrial progress. "
How to make data better serve the development of the tourism industry requires comprehensive integration of scenic area resources and insight into the inner needs of tourists.
The digital transformation of the tourism industry should take the initiative to accept the test of the market. Only when the tourists have a better travel experience and the scenic area has the momentum for continuous development can it be said that the digital transformation is successful. After all, technology should be people-oriented, and the application of technology in the tourism industry should focus on providing tourists with more secure, convenient and comfortable services.
Seize the opportunity to accelerate development
The epidemic brought a great impact to the tourism industry, but it was also a good time for transformation and upgrading. If we want to make the development of tourism more stable, we must inject more wisdom genes into it.
Whether it ’s contactless ordering or contactless check-in, these innovative attempts during the epidemic will also have promotional significance and value for future tourism transformation and upgrading. These measures to make the tourism industry smarter can become a good opportunity to further promote the development of smart tourism.
The epidemic will also accelerate the process of smart tourism. On the one hand, scenic spots can reduce cost risks through smart technology, and on the other hand, they need to enrich the experience of tourists through smart tourism.
Tourist attractions can explore more smart services on the basis of contactless services. For example, they can use technologies such as big data and artificial intelligence to reduce human maintenance costs, and improve the ability of scenic services and emergency situations, In addition, it can also create a novel and high-quality tourist environment for tourists, and expand the excursion of tourist attractions.
As more and more technology applications become mature, we have reason to expect that the tourism industry will become more and more intelligent. Smart tourism will become the main force in the future tourism market, incorporating more wisdom into the traditional tourism industry. The intelligent tourism industry will bring more refreshing experiences to tourists.
Liu Fawei