It falls on. It is April 1, but there is no jolly news or crazy news on behalf of companies. A modest tour of shows that companies have called off their jokes now that the corona crisis is in full swing.

Years ago, after getting the laughs on the hand with invisible paint, paint and coating group AkzoNobel unpacked paint that can paint on its own. You only had to put something on the wall and thanks to photosynthesis a reaction was started and the surface was painted by itself.

"If a good joke occurs, we will do something about it," said a spokesman. But in light of the corona crisis, Akzo previously decided to make only necessary announcements and report what is needed. "People now have more free time, so we give more tips about painting, for example."

A few days ago, Google decided not to continue the normally so common April 1 jokes this year. "Out of respect for everyone fighting the COVID-19 virus," an internal email explained. The tech giant hopes to unpack again in 2021. is already adapting social media posts to the current situation, a spokesperson said. There is still a small word joke on Instagram, but that is it. "We actually decided around the first press conference, mid-March, to do nothing this year. It is not the time to go big."

Hunkemöller is an enthusiastic April 1 prankster and last year launched the 'dogkini', a dog bikini. However, this company will also skip for a while in 2020. "We do it every year, but not now, because it is inappropriate," a spokesperson e-mails. The idea is now being pushed back to 2021.

In 2019 Hunkemöller launched the 'dogkini'. (Photo: Hunkemöller)

HEMA joked to open another animal park in 2019 and came up with a deodorant with the smell of tom pouces a few years earlier. This year, there is understandably no room for fun, because this Wednesday it was announced that the chain will be hit hard by missing customers and the closure of foreign branches.

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The coronavirus in short

  • The coronavirus mainly spreads from person to person via sneezing and cough drops. The chance of becoming infected through surfaces such as door handles is small. This chance decreases if you wash your hands often.
  • You can considerably reduce the chance of spreading by keeping at least 1.5 meters away from others.
  • An infected person infects two to three others on average. Precautions are necessary to contain this.
  • The vast majority of patients have mild (flu-like) complaints.
  • Almost all deaths involve the elderly or other vulnerable persons, such as heart, lung or diabetes patients. If everyone complies with the measures, this reduces their risks.
  • Read here what precautions you should take.