(Fighting New Crown Pneumonia) China Issues Billion-Billion-Length Mass Vouchers to Boost Cultural Tourism and Catering Industry
China News Agency, Nanchang, April 1st (Reporter Wang Jian) The official travel electronic consumer coupons issued by Jiangxi Province totaling 10 million yuan were launched on the 1st, and the 5,000 consumer coupons were robbed by enthusiastic citizens on the day. Since the outbreak of the new crown pneumonia epidemic, China's catering, cultural tourism and other service consumption have been significantly impacted. At present, more than 100 million yuan of consumer coupons have been issued to stimulate the related industries.
Jiangxi, a major province in tourism resources, issued 200,000 travel electronic coupons with a face value of 50 yuan, and 5,000 free coupons were placed at 10 o'clock every day. The use period was the second quarter of 2020. The object of application is residents of Jiangxi Province. Electronic consumption vouchers can be used to deduct tickets for rural tourism spots and hot spring resorts in the province's A-level scenic spots and above, as well as secondary consumption such as ropeway tickets, cruise tickets, and entertainment tickets.
In addition to the issuance of consumer vouchers, Jiangxi officially started a 2.5-day weekend with a flexible schedule of one quarter from the beginning of this month, and actively guided cadres and employees to go out for leisure and vacation on weekends. To accompany it, the province's 5A-level, 4A-level tourist attractions and 5A-level rural tourist spots are half-price tickets on Friday afternoon.
"We estimate that it will cost more than 200 million yuan for admission tickets to various scenic spots in the past three months." Chen Xiaoping, deputy director of the Jiangxi Provincial Department of Culture and Tourism, said in an interview with a reporter from China News Agency that "we cannot just count small accounts. Tourism is a Comprehensive industry is a leading industry that stimulates economic development. "
"Consumer vouchers are a powerful measure to promote consumption and boost the tourism market. They have injected fresh energy into the tourism industry. As a tourism practitioner, they sincerely praise this policy." Wu Xiangyang, Chairman of Jiangxi Wuyuan Lingling Scenic Area, praised Sino-Singapore on the 1st The agency reporter said, "The release of consumer vouchers will inevitably stimulate residents' interest in travel. It will have a driving effect on scenic tickets and secondary consumption. Special homestays and green dining will become new tourism growth points."
According to public information released by officials across China, as of now, dozens of provinces and cities have issued consumer voucher policies this year. Among them, Nanjing, Hangzhou and other eastern cities have issued hundreds of millions of yuan. The industry with the largest issuance is cultural tourism. And catering industry.
According to a research report released by CITIC Securities recently, the future consumption coupons may be promoted by local governments, and the total size may be relatively limited, which is a supplementary means to stimulate consumption. Under the assumption of neutrality, it is estimated that the size of consumer coupons nationwide will be 34.9 billion yuan in the future, leveraging a multiplier of 1.8 times, and driving additional consumption of 62.9 billion yuan. Compared with the total size of the community zero, it is very small, but it is of great significance for the rescue of local enterprises and difficult groups. (Finish)