Haitao and foreign trade industries accelerate the transformation and upgrading of cross-border e-commerce
The global epidemic of new crown pneumonia continues, and many countries have tightened their regulations on immigration, logistics, and customs supervision. The cross-border e-commerce industry has ushered in a big test. At the same time, when people "home" at home, consumer demand is further released, and import consumption is becoming more normalized. Data show that in the first two months of this year, Guangdong's cross-border e-commerce import and export volume increased by 33.4% year-on-year. In February of this year, orders for imported cross-border e-commerce platforms such as Tmall International, JD.com, and Koala Shipping increased significantly.
The central and local governments have issued a series of assistance policies to reduce the burden on enterprises and promote resumption of work and production. The customs has accelerated the speed of customs clearance and inspection, and the Ministry of Commerce has introduced measures to support the development of new formats and models of foreign trade, which provide support for the long-term development of cross-border e-commerce. Under the epidemic, can cross-border e-commerce turn the "danger" of the epidemic into an "opportunity" for development?
Cross-border sales grow against trend
Japanese diapers, American baby food supplements, German electric toothbrushes ... These days, in a warehouse in the Huanghua Comprehensive Free Trade Zone in Changsha, Hunan, workers in Changsha Trans-Endless E-commerce Co., Ltd., after disinfection, sorted out masks from around the world goods. After packing, packing, and express delivery, these goods were delivered to a transport vehicle and finally reached the hands of "Haitao" consumers. In the warehouse, a special person disinfects and sterilizes the warehouse materials with disinfectant every day.
The outbreak of the global new crown pneumonia outbreak, people's cross-border online consumer demand was released, and major e-commerce platforms and foreign trade companies' import orders increased significantly. From January to February, the import and export of Guangdong's foreign trade declined, but new trade formats such as cross-border e-commerce showed a growth trend and continued to maintain the first place in the country. Hainan's cross-border e-commerce business grew 5.5 times in the first two months. In February this year, Tmall ’s international consumption of imported goods increased by over 52% year-on-year. New consumer demand for imports surges. For example, the "March 8th Goddess Festival" from March 5th to 8th, Tmall International's import of household hair removal devices increased by 850% year-on-year. Popular.
Mo Yiqing, director of the online retail department of the e-commerce research center of the NetEco portal, said that during the epidemic prevention period, consumer demand was further released, import consumption was more normalized, and the stickiness between consumers and the platform would increase. It can be said that cross-border e-commerce has ushered in new opportunities.
Policy supports corporate self-help
Import and export goods can quickly reach consumers, benefiting from policy support and assistance.
The Ministry of Commerce issued the "Notice on Dealing with the Epidemic of New Coronary Pneumonia, Doing a Good Job in Stabilizing Foreign Trade, Stabilizing Foreign Investment and Promoting Consumption", and proposed 22 measures to support the orderly resumption of production and production, and the development of new models and models of foreign trade. The General Administration of Customs has introduced new measures from four aspects, such as reduction and exemption of payment and late payment, to further reduce the cost of customs clearance. For example, in Changsha, Hunan, local customs launched online operations, online services, and "7 × 24 hours" customs clearance services, as far as possible to improve Export companies provide convenience. In Shanghai, the local government issued 11 policy measures including supporting enterprises to develop international markets, and the role of cross-border e-commerce platforms has been greatly highlighted.
Cross-border e-commerce platforms and enterprises are also actively helping themselves. In Hangzhou, Zhejiang, with the reduction of international routes, the normal operation of commercial charter flights has become a characteristic project of cross-border e-commerce exports from Hangzhou to Europe. Many foreign trade companies prejudge in advance and have sufficient supplies.
Zheng Changqing, global vice president of cross-border platform eBay (electronic harbor company) and general manager of China's international cross-border trade division, said that Chinese government departments at all levels have adopted measures to help enterprises, such as reducing rents, reducing loan interest rates, and deferring Measures such as repayment of principal and interest, partial return of social insurance premiums paid by enterprises, and improvement of tax reduction and exemption policies have reduced the burden on enterprises and safeguarded their financing needs. It is undoubtedly a disaster for enterprises affected by the epidemic. For cross-border e-commerce, customs has speeded up customs clearance, and various cross-border e-commerce comprehensive test zones provide overseas warehouse information services to help companies use overseas warehouses to expand exports and support market procurement trade and cross-border e-commerce integration and development. It laid the foundation for the long-term development of cross-border e-commerce.
Vigorously cultivate independent brands
The negative impact of the epidemic on cross-border e-commerce is not small, such as problems with commodity inventory, warehousing, supply chain and cash flow.
Supply chain disruption is the number one issue. Some media surveys have shown that insufficient inventory and insufficient supply have become one of the most worrying issues for e-commerce sellers under the epidemic. However, as many factories in China resume work, production shortages are improving.
Obstacles to logistics are another difficulty. According to statistics, more and more countries around the world have declared a state of emergency, some of which are "states of war". The resulting logistics obstruction will affect the timeliness of cross-border e-commerce logistics, and may cause buyers to return and refund. In addition, restrictions on entry and exit will also affect the development of new products for cross-border e-commerce, especially for seasons and logistics-sensitive categories.
Industry insiders said that at present, for some processing companies, it will take some time for the supply chain to fully recover. From the perspective of consumption, except for certain products such as daily necessities and anti-epidemic materials, orders for other products will decline to varying degrees.
Generally speaking, the epidemic situation presents both opportunities and challenges to cross-border e-commerce. For small and medium-sized e-commerce platforms, it is very important to take the initiative to attack and turn "crisis" into "opportunity".
Dong Yizhi, a special researcher of the E-commerce Research Center of the NetEco portal and a lawyer of Shanghai Zhengce Law Firm, believes that cross-border e-commerce should be reasonably matched on domestic and foreign sales to reduce risks; backup the industrial chain and supply chain to ensure Emergency response; further opening up channels. "This epidemic has brought profound changes to the consumer side and the supply chain. Especially with the advent of 5G, cross-border e-commerce must change its thinking in terms of technology, marketing methods and supply."
"Cross-border e-commerce should be more confident, devote more energy, and cultivate independent brands." Dong Yizhi believes that during the epidemic prevention, the cohesion and combat effectiveness shown by governments at all levels in China and the public also inspired us. The long-standing quality problems, logistics problems, and service problems of e-commerce can be solved by further strengthening government supervision, technological innovation, and social supervision. "Only by creating a better e-commerce environment can we create more independent and well-known brands."
Peng Xunwen