Distribution of consumer coupons, live cloud promotion Zhejiang hardcore promote "buy buy buy"
Consumption is the "ballast stone" of economic stability. Faced with the impact of the epidemic on the economy, "fancy" promotions, such as consumer coupons and live cloud promotions, were issued throughout Zhejiang to stimulate and release the potential of being suppressed and frozen, so that the economy "moved".
On March 28th, "Zhejiang Lailai Consumption, Linking Ten Thousand Enterprises to Promote One Thousand Consumption" and "Cloud Purchase Wulin" were launched in Hangzhou Wulin Plaza. The activity mobilized 550,000 Zhejiang legalized, zero, residential, meal, and tourism legal entities, focusing on the top ten consumptions, such as “Zheli on the cloud,” “Zheli on consumption,” and “Zheli, a gourmet consumer product.”
Sheng Qiuping, director of the Zhejiang Provincial Department of Commerce, said that by taking advantage of the first-mover advantage of Zhejiang's digital economy, the government set up a stage and sang opera, hoping to use new services to drive new consumption, promote consumption replenishment and potential release, strengthen new consumption and upgrade consumption, and promote Consumption has become a new driving force for the high-quality development of Zhejiang's economy.
In fact, as the epidemic situation is getting better, companies such as catering, accommodation, and commercial tourism that have been hit hard by the epidemic have resumed work and production. In order to stimulate the consumer demand that was suppressed and frozen during the epidemic, Zhejiang introduced it on March 24. The country's first special policy advice to boost consumption issued in the name of the provincial government. The opinion takes new digital services as the starting point, and proposes 16 specific measures, such as accelerating the digitization of the living service industry, creating a night economic life gathering area, and cultivating old-fashioned new retail, and encourages the implementation of a flexible working system of 4.5 days a week to support qualified institutions. , Social groups, enterprises and institutions to implement the paid vacation system.
Since then, Hangzhou announced a one-time increase of 20,000 passenger car indicators, the issuance of 1.68 billion yuan of consumer vouchers to promote consumption. Shaoxing plans to issue 180 million yuan of consumer coupons over six weeks. Ningbo launched the “Thousands of Products” cloud promotion, announcing that it will activate night consumption through night shopping, night tour, night food, night entertainment, night school, and night training. Jiaxing issued news, issuing a total of 200 million yuan of consumer coupons.
According to incomplete statistics from the Zhejiang Provincial Department of Commerce, various forms of consumer vouchers issued by governments, platforms, and merchants in Zhejiang Province have reached more than 10 billion yuan.
As the two trillion industries in Zhejiang, the culture and tourism after the restart button has been pressed have also become the focus of Zhejiang's promotion of consumption and promotion. On March 26, the launching ceremony of the consumption season of Zhejiang Cultural Tourism in "Spring and Jingming · Lvshuiqingshan Healthy Tour" was held in Chun'an. At the launching ceremony, the Provincial Department of Culture and Tourism released the "Four Series" content of Zhejiang Cultural Tourism Consumption Season.
It is worth noting that the Provincial Department of Culture and Tourism also combined Ali's Alipay, word of mouth, flying pigs, hungry, high German maps, as well as Meituan, WeChat, etc. through "Zheli Fun" to distribute food, including food, Scenic area ticket discount vouchers, 1 yuan to grab 5A-level scenic area tickets, free face-painting tour and many other preferential activities of Zhejiang cultural tourism "red billion yuan".
The person in charge of the Department of Culture and Tourism of Zhejiang Province said that in the Zhejiang province ’s cultural and tourism consumption season, the province-city-county linkage, government market synergy, and corporate personal concentricity are aimed at boosting public cultural tourism consumption confidence and stimulating cultural tourism consumption with quality resources and services. The potential to guide the masses out of their homes, into the nature, and attract more tourists to appreciate the customs of Zhejiang.
Previously, 10 departments, including the Zhejiang Provincial Department of Culture and Tourism, the Provincial Development and Reform Commission, and the Provincial Department of Economy and Information Technology, have also promoted market revitalization, effective supply, promotion of competitiveness, promotion of inbound consumption, promotion of assured consumption, promotion of satisfaction. Consumption in six aspects puts forward 25 tasks to restore and revitalize the cultural and tourism consumer market and stimulate the potential of cultural and tourism consumption.
In order to fully boost the consumer confidence in the cultural and tourism markets after the epidemic, Huzhou issued a travel invitation letter of "Spring, I have a date with Huzhou", and decided to distribute value to global tourists from March 1 to May 31 198 million tourist tickets of 560 million.
Zhoushan launched the "Season of Epidemics and Blessings, and You Benefit the People Season", which freely distributed 400,000 electronic consumer vouchers of 100,000 each for beauty, beauty, food, and music.
Jiashan Xitang Ancient Town Scenic Area issued 80,000 parcels of tourist coupons with a face value of 50 yuan, which can be used for shopping and consumption in restaurants, homestays, bars, cruise ships, crafts, etc. in the core area of the ancient town; Tourism coupons of 10,000 yuan; Ninghai County played a combination of policies and issued "cultural tourism coupons" of a total of 30 million yuan.
The China Youth Daily and China Youth Daily reporter noted that in boosting consumption, all parts of Zhejiang, in addition to various hard-core measures such as the distribution of consumer vouchers, consumer gift packages, and preferential benefits, have stimulated the public to "buy, buy, buy" In addition, in order to activate the consumer market, the party and government leaders in Jiaxing, Shaoxing, Luzhou, Ningbo and many other places also went out to demonstrate that as long as they have good security protection, they can go out for shopping and spending. Some of them take the lead in tasting local specialties, some at their own expense to eat at the poverty-stricken merchants, and others sip through live broadcast platforms.
Jinhua District, Jinhua City, Lucheng District, Wenzhou, etc., also issued papers to encourage national staff to take the lead in catering, shopping malls, supermarkets, and tourist attractions in their jurisdictions for shopping and consumption. Shaoxing proposed the “lead consumption action” for government officials and employees of enterprises and institutions to take the lead in spending in Shaoxing enterprises. Keqiao District, Shaoxing City, from the district party committee and government agencies to all levels, departments, and canteens in all townships and towns for 3 days, more than 2,000 government officials at their own expense "collection."
China Youth Daily • China Youth Daily reporter Dong Bishui Source: China Youth Daily