China News Network, Guiyang, March 28 (Reporter Li Jing) On March 28, the reporter learned from the Guizhou Rural Industrial Revolution Tea Industry Development Leading Group that the tea industry in Guizhou has resumed work and production. The new tea plantation area in the tea-producing area has entered the picking period and high yield period. In 2020, the production of spring tea in Guizhou will increase significantly compared with previous years.
2020 is bound to be an extraordinary year for the tea industry. The new crown of pneumonia epidemic has caused the originally lively Spring Festival to encounter a "cold current", tea sales have been "frozen", and the tea industry is facing severe tests.
In order to fully understand the production, processing, and sales of Guizhou spring tea in 2020, we will assist tea companies in the province to actively respond to the production and marketing issues during the new crown pneumonia epidemic. Guizhou Green Tea Brand Development Promotion Association and Guizhou Tea Culture Research Association jointly launched the “2020 Guizhou Spring Tea Production and Marketing Survey (Phase 1)”, which received Guizhou green tea, Meitan green shoots, Duyun Maojian, Emerald, Zunyi Red, Leishan Silver Ball Tea, Lu'an European Standard Tea, Pu'an Red and other regional brand companies feedback.
According to incomplete statistics, tea production in Guiyang, Anshun, Zunyi, Tongren, Southeast Guizhou, and Qiannan has increased by 10% to 30% over the same period of the previous year.
Tea farmers in Meitan, Guizhou, pick spring tea in tea gardens. Photo by Qu Honglun Photo by Qu Honglun
At present, Guizhou tea plantation covers an area of 7 million mu, ranking first in the country for seven consecutive years. Guizhou tea has passed the sampling test of quality and safety of the Ministry of Agriculture and Rural Affairs for 8 consecutive years, ranking first in the country. In 2019, the radiation of Guizhou's tea industry has driven 3.561 million people, of which 348,100 poor households have achieved 176,600 poverty alleviation, which has become an important industry in Guizhou Province.
The person in charge of Guizhou Province Green Tea Brand Development Promotion Association analyzed that with the general rise of temperature in Guizhou Province, the growth of tea in various regions is good. In addition, the new tea plantation areas in the main tea producing areas have entered the picking period and high yield period. In 2020, Guizhou spring tea production and previous years Compared to this there will be a substantial increase.
The reporter learned from Guizhou's largest flower orchard Taisheng tea franchise market that as of March 23, all the merchants had resumed business, but the offline transaction volume had decreased compared to the same period last year, and the decline was estimated to be 30%. about.
The impact of the new crown pneumonia epidemic on tea production enterprises and distributors in Guizhou is mainly reflected in the lack of epidemic prevention supplies and increased production and operation costs; the slow-selling of stocked tea, the backlog of products, and the unit price being reduced; the physical storefronts have been closed for too long and the funds have been withdrawn slowly. Leading to a decline in purchasing confidence. Affected by the above factors, it is expected that the sales revenue of tea enterprises in Guizhou Province in the first half of 2020 will decrease by about 20% compared with the same period of the previous year.
Faced with the impact of the new crown pneumonia epidemic, the Guizhou Tea Special Class will work with tea authorities at all levels and industry organizations to help enterprises solve the difficulties and problems encountered in returning to work and resuming production. In order to take good care of "clean tea" in Guizhou, the relevant departments at all levels in Guizhou take the responsibility of increasing the income of the people and work with millions of tea farmers to fight against the agricultural hours during the epidemic prevention and control period.
According to industry insiders, the new crown pneumonia epidemic has only a gradual impact on tea consumption, and the industry's long-term positive trend remains unchanged. From the perspective of demand, the temporary decline in consumption will have limited impact on the whole year, but the epidemic will accelerate the reshuffle of the industry and the degree of centralization will become higher and higher. (Finish)