On March 28, the State Council's joint prevention and control mechanism held a press conference on the restoration of commodity circulation and commercial order. At the launch conference, several speakers mentioned the "e-commerce platform" 10 times, and introduced "e-commerce platforms" such as "supply and marketing markets" and "poverty alleviation 832" to solve Wuhan residents' living problems and promote sales of slow-moving products. Play an important role.

Wang Bin, the person in charge of the Department of Consumer Promotion of the Ministry of Commerce, said that in the process of responding to the epidemic, e-commerce platforms, express logistics, and large chains have played an important role in ensuring the market supply of daily necessities, maintaining price stability, and stabilizing the public.

It is understood that all e-commerce platforms have begun operations, and the platform's resumption rate of merchants has reached 84.5%, an increase of 14 percentage points from the end of February. Sales of some e-commerce platforms increased by more than 30%.

E-commerce sales, anchors bring goods, new measures to hedge the epidemic

According to Wang Bin, during the fight against the epidemic, many farmer friends opened up contactless sales channels through various e-commerce platforms and logistics networks, and turned into “carrying anchors” on popular platforms such as Quick Hands and Douyin for online sales and hedging. Impact of the epidemic. E-commerce into the countryside has achieved remarkable results in smooth urban and rural circulation, helping poverty alleviation and rural rejuvenation. One is to make up for the shortcomings of rural circulation, the other is to promote the upgrading of rural consumption, the third is to stimulate innovation and entrepreneurship in rural areas, and the fourth is to drive farmers' income growth.

The online retail sales of agricultural products in China reached 379.5 billion yuan in 2019, an increase of 1.5 times over 2016. Rural areas received more than 15 billion express delivery, accounting for more than 20% of the country's total express delivery business.

Up to now, the number of rural online merchants in the country has exceeded 13 million, attracting a large number of migrant workers, college students, and veterans to return to their hometowns to start businesses. Last year and this year for two consecutive years, the State Council included 20 counties and cities with outstanding results in developing rural e-commerce into the typical incentive range.

In view of the difficulties that some farmers still face when opening stores online, the Ministry of Commerce will work with relevant departments to focus on four areas of work:

The first is to strengthen the training of talents in rural e-commerce, and work with relevant departments and local governments to promote e-commerce policy operations, operations, and after-sales business training, and guide e-commerce practitioners with practical experience to return home and start businesses. , Strive to train more rural e-commerce merchants who can understand the e-commerce business, can run online stores, can take the lead in getting rich, and bring more farmers friends to participate.

The second is to improve the rural distribution network system. Continue to promote the integration and connection of rural logistics service network facilities, integrate county and township logistics express resources, and vigorously develop common distribution; encourage e-commerce, express delivery, logistics and other enterprises to sink to villages and towns, further improve the rural distribution network, and enable businesses to enter rural areas. Kilometers. "

The third is to strengthen rural infrastructure construction. Promote the construction of collection and distribution facilities such as sorting, processing, packaging, and pre-cooling of agricultural products, and guide places with conditions to build leading warehouses and distribution centers in large-scale agricultural production areas in key towns and villages to promote the entry of agricultural products into cities and industrial products to the countryside. s efficiency.

The fourth is to promote the transformation and upgrading of township trade. Guide fast-selling, daily chemical and other enterprises to develop more high-quality, high-quality industrial products for farmers, strengthen rural e-commerce retail network sites, strengthen the brand and marketing of agricultural special product e-commerce, and promote the transformation of a number of rural e-commerce retail network sites To improve the quality of rural consumption.

Leading the live broadcast with cargo, solving the problem of tea sales in Hubei

Hubei is an important producing area of ​​green tea, blue brick tea, and black tea in China. The local spring tea picking and circulation have been affected by the epidemic situation. To solve the problem of Hubei tea sales, Ma Jihong, Deputy Minister of Economic Development and Reform of the Supply and Marketing Cooperative, introduced. During the epidemic, the China Tea Circulation Association gave full play to the platform's advantages and role of the industry association, and mainly solved the problem of difficulty in selling tea in Hubei in four ways.

First, the live broadcast and cargo delivery mode. On March 18, a single public welfare live broadcast, the click-through rate exceeded 900,000 people, 890,000 yuan was sold on the day, and the subsequent series of activities brought 1 million yuan in sales.

Second, the official website opened a national key tea (collection) information platform. Nine of the 13 cities and prefectures in Hubei joined this window, involving 24 districts and counties, 236 enterprises, covering 13 national poverty-stricken counties. .

Third, member companies are encouraged to purchase through multiple channels. For example, the Hunan Provincial Tea Group, a subsidiary of the Hunan Provincial Supply and Marketing Cooperative, has purchased and processed 600 tons of tea from Hubei since the beginning of the year, and plans to purchase more than 10,000 tons for the whole year. The total amount will exceed 500 million yuan. The vice-chairman unit China Tea Company has also signed a year-round intent purchase agreement with six tea companies in Hubei. Currently, it has purchased 8 million tons from Enshi, Wufeng, Jingzhou, and Huanggang areas, and the amount has reached more than 20 million yuan.

Fourth, a public welfare poverty alleviation tea project was launched. Under the guidance of the association, the small can tea company will formally sign a contract with Wufeng and Enshi in the near future.

Online and online combination to solve the problem of slow sales affected by the epidemic

Affected by the epidemic situation, some regions did experience slow-moving agricultural products to varying degrees, which caused great distress to farmers' friends.

According to Ma Jihong, Deputy Minister of Economic Development and Reform of the Supply and Marketing Cooperative, in response to the problem of slow sales, supply and marketing cooperatives at all levels make full use of the advantages of various grass-roots outlets to be close to farmers. First, they can grasp the slow sales information at the first time and connect with the system in a timely manner. All kinds of distribution enterprises, these agricultural batch markets, chain supermarkets, e-commerce platforms, community food stores and other enterprises in the system also adhere to normal business during the epidemic period. As of now, the business resumption rate of commercial enterprises has basically reached 100%.

Help strengthen the sales of agricultural products by strengthening the way of production and sales docking and a combination of online and offline. For example, the new cooperative company affiliated to China Supply and Marketing Group has taken advantage of more than 90,000 operating outlets in 19 provinces to carry out on-site acquisitions, which are welcomed by farmers. While solving the problem of unsalable agricultural products, it also ensures the supply of daily necessities for residents.

Aiming at the severe unsalable agricultural products in Guangxi, Hainan, Fujian and other southern China during the epidemic, special teams have been set up in various supply and marketing cooperatives to try to help solve the problem. For example, the Hainan Provincial Supply and Marketing Cooperative has helped sell 20,000 tons of melons and vegetables in total, including helping poor households to sell more than 7,300 tons.

Ma Jihong said that there is also an important platform for the Supply and Marketing Cooperative to respond to the requirements of the Ministry of Finance and the Poverty Alleviation Office of the State Council and rely on Chinese supply and marketing e-commerce companies to meet the procurement needs of budget units at all levels for 832 national poverty counties across the country. An e-commerce platform has been established. This platform is called the "Agricultural and Sideline Products Online Sales Platform in Poverty-stricken Areas", referred to as "Poverty Alleviation 832". During the epidemic period, the platform launched a special area to ensure supply and prevent unsalable sales, helping poor households to reduce losses and realize the epidemic The simultaneous advancement of poverty alleviation.

Income from courier delivery services for essential goods is exempt from VAT

Wang Shiyu, deputy director of the Department of Policies and Regulations of the State Administration of Taxation, introduced that the fiscal and taxation departments have issued four batches of preferential policies for taxes and fees. Among these four batches of preferential policies, there are special offers for insurance companies.

The first is to increase the value-added tax of key guarantee material production enterprises to settle the tax refund, which can be applied to the competent tax authority for full refund on a monthly basis;

The second is to ensure that new purchases of equipment by material production enterprises are deducted in full before the income tax to encourage enterprises to expand production scale and speed up production;

The third is to guarantee the exemption of value-added tax on material transportation income, and the corresponding exemption of urban maintenance and construction tax, education surcharge and local education surcharge.

Fourth, VAT is exempted for public transportation services. The epidemic has a large scale and a deep impact, especially public transportation, living services, and express delivery services, which are closely related to the people's lives.

In response, the state has issued policies to exempt the taxpayers from providing value-added tax on income derived from the provision of public transport services, living services, and courier delivery services for residents' daily necessities. At the same time, they are exempt from urban maintenance and construction taxes, education surcharges and local education surcharges .

Science and Technology Daily Reporter Zhang Jiaxing