Package tariffs are high, and operators must make corrections to the reporter Huang Xin
Communication tariff packages have always been an area of concern and frequent problems for the people. Recently, the website of the State Commission for Discipline Inspection of the Central Commission for Discipline Inspection released the third round of the 19th Central Inspection and Reform Exhibition, including the notification of the China Mobile, China Unicom, and China Telecom's Improvement Exhibition. The tariff package is the focus.
The report pointed out that China Mobile has problems such as "uninformed customization, which infringes on the interests of the masses". In response, China Mobile stated that it will actively launch measures such as simplifying tariffs, piloting optional tariffs, full disclosure of sales fees, and simplifying rules for changing mutually exclusive packages, to promote transparent consumption and improve customer experience and perception.
The report stated that China Unicom had problems such as "a large number of packages, illegible, and difficult choice". In this regard, China Unicom stated that it will increase the cleaning of online and offline products, timely remove products that do not meet market demand, and streamline more than 400 packages during the centralized rectification period; concisely and comprehensively publicize the complete contents of in-sale packages and optimize package rules, etc. .
The report also pointed out that China Telecom has problems such as "complex packages, difficult for users to choose", "different rights for new and old users, unlimited traffic for false publicity," and so on. In response to this, China Telecom stated that it will clarify the store's classification authority, level 1 to 3 halls will achieve the same store rights, and fully implement the "five inaccuracy" requirements for new and old users with different rights and unlimited publicity; rectify the problem of harassing calls and continue to do a good job Voice trunking, call center business management and control, timely shutdown of offending code numbers, trunk lines, etc.
In the nearly half a year of 5G commercial use, operators have also exposed some problems in terms of package tariffs. Li Yi, a senior analyst in CCID Consulting's communications industry, said that the first is the issue of network tariffs. As we all know, China's 5G network tariffs are relatively affordable among countries that have announced 5G network tariffs worldwide. However, through the promotion of the past six months, consumers still have great dissatisfaction.
Second, consumer-side killer applications have not emerged. At present, 5G networks are more used in B-side industrial scenarios and government-led G-end, and strive to improve production efficiency and change production methods. For ordinary users, the typical scenarios represented by ultra-high-definition video and virtual reality / augmented reality have not yet matured, and the terminal products have not yet matured. Therefore, the wave of replacements has fallen short of expectations, and the entire commercialization process has been delayed.
The third is insufficient service capacity. While operators are accelerating the construction of 5G networks, operators have a certain degree of disconnection in employee education. The service capabilities of related service personnel have not reached the standards, resulting in users not paying for 5G packages.
"Referring to the introduction of each generation of mobile network packages and the beginning of network popularization, we can find that the above problems are also a 'throat' that will be presented during the iteration of each generation of communication technology. This scenario will be improved on the premise that scenario applications are more mature and 5G terminals are bursting out, "said Li Yan.
Li Yan suggested that for operators, the current training and guidance of service capabilities of relevant employees should be the focus. Operators are also responsible for holding online and offline activities, such as lectures, to explain and guide consumers in order to improve services.