China News Network, Lintong, Gansu, March 28th, (Zhang Jing) "This honey juice lily is not only selling, but also soft and glutinous." Shi Lin, secretary of Lintong County Party Committee, Dingxi City, Gansu Province, took a chopsticks lily and walked to the screen. Netizens display their appearances, and sometimes use a ridiculous tone to say, "Hungry for live broadcasts", attracting millions of netizens to walk into the live broadcast room, like comments and purchase.

In the live broadcast room, Shi Lin made every effort, from planting and management, mining and storage, production and processing, to edible effects and methods, he introduced in detail, and even some netizens questioned the "county official status" because of his "too professional" "While taking advantage of the relaxed and lively atmosphere of the live broadcast, he also issued an" Welcome Guest "invitation to netizens, and made countless fans. At that time, there were also many netizens joking in the comment area, "To move the account to Lintong", Shi Lin responded to "personally take you to the police station to settle down", watching the netizens continue to increase, and the order quantity continues to rise.

The picture shows the production plant of lily in Lintong County. Photo by Zhang Jing

On the evening of the 27th, Shi Lin, who walked into the live broadcast room for the fifth time, said in an interview with a reporter from Chinanews that live broadcast with goods to help farmers increase their income is a quick way to respond to consumer demand in the current Internet era. Changes have taken place, and he started to change his mind when he started selling products in the "shop Xiaoer", "as far as possible to use a larger language, and actively interact with netizens."

Shi Lin admitted that due to the impact of the epidemic this year, about 50 tons of lilies in Lintong County, one of the main producing areas of "Lanzhou Lily", were unsaleable. "But compared to the local annual production of 10,000 tons, unsalable is not a problem. The sales method promotes the upswing of agricultural products, while increasing the popularity of Lily at a good price. "

The growing process of lily is complicated and long. It grows from a bulb to a commodity, ranging from 3 years, 6 years, and up to 9 years. After many years of growth, lily bulbs are rich in various nutrients. As a national geographic indication product of China, "Lanzhou Lily" has the same source of medicine and food, and has high nutritional value.

Shi Lin introduced that the lily of Lintong County grows in an alpine and humid area at an altitude of about 2,000 meters. The soil in this area is deep, fertile and loose, and the soil, air, and water are not polluted. The lily bulbs are white and thick, but the market is currently thick. Quotes are not in line with years of growth value.

In response to this, while the local government is vigorously promoting online sales, it has also introduced Guangzhou cooperative enterprises and health care product manufacturing enterprises to jointly set up a processing production chain and is committed to the construction of a lily deep processing production system. Shi Lin said that it is expected that at the end of May, a number of higher value-added products such as concentrated lily beverages, lily powder and canned lily will be on the market.

On the night of the live broadcast, in addition to the vast number of netizens watching in front of the screen, there were also lily farmers to watch the live broadcast live. “Wholesalers came to buy in the past years, but this year there are very few.” Recently, Zhang Biao, a villager in Xialiang Village, Taishi Town, who was busy digging in Lily in the spring, said, “I saw the secretary carrying the goods live so hot, just dug out from the ground. 2,000 jins of fresh lilies will not worry about selling. "

It is reported that this live broadcast is a theme activity of “Resuming Work in Spring and Loving Agriculture” with the aim of alleviating the upward pressure on agricultural product sales caused by the impact of the epidemic. At the same time, it also brought high-quality specialty agricultural products to foreign people and promoted the expansion of lily industrialization. Sustainable economic development. (Finish)