Theme park opened 3 days to welcome 15,000 tourists Cultural Tourism Listed Company's "Spring" is here?

Sino-Singapore Jingwei Client March 29 (Zhang Yanzheng) At the beginning of March, there was a wave of park openings in scenic spots dominated by natural scenery. Recently, scenic spots such as Changsha Fantawild Park and Shanghai Happy Valley have taken over the "baton" of the opening of the park, setting off another wave of theme park opening. Among them, the Changzhou Chinese Dinosaur Park opened for three days and attracted 15,000 tourists.

Statistics show that as of March 28, a total of 2629 well-known scenic spots were opened on the Ctrip platform, of which 146 were 5A-level scenic spots. Among the open scenic spots, outdoor scenic spots account for a relatively high proportion. Among them, natural scenery, places of interest, animal and botanical gardens account for about 60%, and resorts, children's parks, theme parks, film and television cities, exhibition halls, etc. open up about 30%. In terms of regional distribution, scenic spots in East China and South China have started quickly.

It is worth noting that there will be more theme parks in the coming week. Huaqiang Fangte Group will reopen nine Fangte theme parks, involving cities such as Ningbo, Zhuzhou, Nanning, Jinan, and Shenyang. In addition, the "Eternal Love" series projects under Songcheng Performing Arts will resume performances on April 3.

Xin Jingwei, Zhang Yanzheng, Photograph of Scenic Performing Arts Show Data Map

15,000 visitors in 3 days

As the domestic epidemic situation continues to improve, people ’s desire to consume for a long time due to the epidemic situation is gradually ignited. Recently, as one of the first theme parks in the country to open, the Chinese Dinosaur Park in Changzhou, Jiangsu has attracted 15,000 tourists within 3 days of opening the park and quickly warmed up to the state of welcome before the epidemic. It is reported that the Chinese Dinosaur Park was officially resumed on March 20.

On the evening of March 27, a staff member of the Dinosaur Park Group told reporters from China and Singapore Jingwei, "With the opening of the park, our outdoor performances have also been restored. We now have more than 10 outdoor performances a day."

Performing Show in Chinese Dinosaur Park Source: Chinese Dinosaur Park

As a highly interactive experience activity with tourists, how can outdoor performances ensure the safety and return to work while having performance effects? The reporter from Zhongxin Jingwei noted that the masks worn by entertainers in the park are divided into various styles. In the theme program of adventure, the members who play the adventure team wear a cowboy-style triangle scarf, and during the float parade, the performers wear white veils.

"A mask is worn under the mask, so that masks of different colors and models can be covered to ensure the performance." The staff member also said that among the visitors, about half of the visitors were local residents, and the rest were tourists from surrounding cities. It is understood that during the epidemic period, the park launched online interactive activities and cloud travel scenic spot experiences for tourists, as well as pre-sale preferential policies. Before the restoration of the park, nearly 60,000 customers had been stored.

It should be noted that, whether it is a natural scenic area or a theme park, before entering the scenic area, you need to show a health code, temperature measurement, ID card and wearing a mask. In addition, compared with natural scenic spots, theme parks with higher density have higher requirements for restricting the number of people entering the park. For example, Qingdao Fantawild Dream Kingdom announced that after the official opening of the park on March 28, the total amount of tourists will be implemented, and the daily reception volume will not exceed 50% of the park's design capacity. The instantaneous flow in the park should not exceed 30% of the maximum instantaneous flow.

Is the "spring" of cultural tourism listed companies coming?

In fact, with the upgrading of tourism consumption and the strong demand from tourists for theme parks, China's theme park market is also expanding, creating a number of local theme park brands and companies, forming the Overseas Chinese Town Group, Chimelong Group, Haichang Holdings, Songcheng Performing Arts and other cultural and tourism companies covering a number of theme parks.

Earlier, the Ministry of Culture and Tourism notified that due to the impact of the epidemic, from January 24, travel agencies and online tourism companies will suspend the operation of team travel and "ticket + hotel" travel products. Travel agencies, scenic spots and other related cultural tourism industries quickly stopped within a day. With the easing of the epidemic situation, related policies for cultural tourism have been further relaxed, and the listed cultural tourism companies that have not received anything in two months have begun to “restart”.

A number of theme parks under the OCT Group were reopened first. OCT Group's official website shows that on March 16, Shenzhen Window of the World, Shenzhen Happy Valley Theme Park, and Shenzhen Splendid China Folk Village were restricted to open; March 20, Shanghai Happy Valley officially resumed opening; March 23, eastern Shenzhen OCT is restricted to open and so on. It is worth mentioning that OCT Group's Happy Valley project in Beijing has not yet been opened.

Songcheng Performing Arts, listed on the Shenzhen GEM, will officially resume performances on April 3. On March 26, Songcheng Performing Arts ’official WeChat public account" Songcheng Performing Arts Eternal Love "announced that its large-scale song and dance" Songcheng Eternal Love "," Guilin Eternal Love "and" Zhangjiajie Eternal Love "will resume performances from April 3. Hangzhou Paradise will resume operation on the same day.

It is reported that after the re-opening of the park, Hangzhou Songcheng will launch a series of new performances. During the epidemic, a number of new plays such as "Hua Xiangrong", "Katyusha", "Modern Times", and "Phantom" were created. It is understood that Songcheng Performing Arts is the first share of Chinese performing arts. At present, it has launched ten tourist areas including Hangzhou, Sanya, Lijiang, Jiuzhai, hundreds of eternal love and performing arts shows. It also has six rooms in Songcheng and Chinese performing arts in Songcheng. Gu and dozens of cultural and entertainment projects.

Photograph by Zhang Yan of Xin Jingwei in National Scenic Show

Haichang Ocean Park Holdings Co., Ltd., listed on the Hong Kong Stock Exchange, operates 10 theme parks including Shanghai Haichang Ocean Park, Yantai Haichang Whale Shark Ocean Park, and Chengdu Haichang Ocean Park. At present, Shanghai Haichang Ocean Park and Resort Hotel has reopened on March 20, but the total number of tourists has been limited, and the maximum carrying capacity is not more than half of the original. In addition, Yantai Haichang Park opened on March 16th, and Chengdu Park opened on March 27th. According to Wind data, Haichang Holdings' total revenue in 2018 was 1.793 billion yuan, of which park operating income accounted for 97.52%

Experts: the cost of opening theme parks is huge

Zhou Jianqi, the founder of Jingjian Think Tank and a researcher at the China Theme Park Research Institute, said in an interview with the client of Sino-Singapore Jingwei that the epidemic has severely affected the global economy, and tourism as a typical optional consumption bears the brunt. Even if the epidemic gradually subsides, it will take some time for people to recover their psychological effects. At the same time, based on the impact of income and future expectations, many people will reduce unnecessary expenditures, preferring to choose economical, cost-effective, rather than high-priced tourism products.

Zhou Mingqi pointed out that, unlike natural landscapes, the theme park's personnel, professionalism and labor costs will be much higher, including service personnel, entertainers, security cleaning, equipment maintenance personnel, management personnel, etc., and the operating costs are huge. Although some theme parks have been opened, adjustments have been made to the opening time and the number of people entering the park. The shortening of the operation time of amusement facilities projects and the limitation of the number of tourists will affect the actual operating income.

"The first quarter of this year has passed, and there are still many theme parks that have not been reopened. It can be said that there is no harvest. The industry is expected to experience large losses this year. In addition, in recent years, a large number of theme parks have been built nationwide, especially in Excessive supply around some developed urban agglomerations will make competition in this industry more intense. "Zhou Mingqi said. (Zhongxin Jingwei APP)

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