[Explanation] In order to hedge sales difficulties of offline stores and alleviate labor shortages, recently, many enterprises in Jiangsu have actively explored new paths to accelerate the reshaping of new advantages in the development of the industry.
[Explanation] The "anchor" who is busy broadcasting live in front of the camera is Zhu Wenchao, president of the Silk Industry Association of Zhenze Town, Wujiang District, Suzhou City. Affected by the epidemic, the local silk industry economy is facing a downturn. In the face of the "big test", Zhu Wenchao and his colleagues accelerated the development of online e-commerce and made use of multiple platforms and channels to make joint efforts.
[Contemporary] Zhu Wenchao, President of Silk Industry Association, Zhenze Town, Wujiang District, Suzhou City
Today, the shopkeeper personally helped you broadcast live, and now you see a production scene in our workshop.
[Explanation] From "face-to-face" to "screen-to-screen", Zhu Wenchao is also learning and groping. Now, he has moved the live broadcast location to the company workshop and used the Internet live broadcast platform to promote the product.
[Contemporary] Zhu Wenchao, President of Silk Industry Association, Zhenze Town, Wujiang District, Suzhou City
Due to the epidemic situation, the overall business of the (industry) is also relatively sluggish. After a few days, after we broadcast live, the effect is also very good, and the sales volume is generally increased by about one-third.
[Explanation] Zhu Wenchao believes that the role of live broadcasting is to make the product "live", so that customers and audiences can intuitively feel the quality of the product. At the same time, he also provides customized services according to customer needs.
[Contemporary] Zhu Wenchao, President of Silk Industry Association, Zhenze Town, Wujiang District, Suzhou City
All products are produced by myself. It is just like my child. I am happy to introduce it and integrate my own feelings. In fact, this is very helpful for sales. Consumers want to see you for real. Side.
[Explanation] As the home of silk in China, more and more enterprises in Zhenze Town, Suzhou City have accelerated the speed of e-commerce development, explored the "cloud" path, and injected new vitality into the development of e-commerce in the silk industry.
[Explanation] During the epidemic prevention and control period, many enterprises also faced the difficulties of employees returning to work late and returning to work late, which caused a certain impact on normal production.
[Contemporary] Liu Qiang, Foreman, Fresh Fresh Course, Production Department, Suzhou Food Bank Fresh E-commerce Co., Ltd.
At full load, it will take about 160 to 170 people to achieve normal operation. (During the Spring Festival) employees can only come to about 40 people.
[Explanation] In order to solve the employment problem, the company innovatively proposed a "shared employee" plan, signed contracts with a number of catering companies, and paid to introduce their idle manpower. Weighing and labeling, in the packing area of the Fresh Food Distribution Center, Tian Xiaokang, a "shared employee", is weighing and sorting potatoes.
[Contemporary] Staff Tian Xiaokang
Came here on February 20th, our shop is closed and closed. We are a restaurant, so come here.
[Explanation] After pre-post professional training and sanitation protection, Tian Xiaokang has transformed from a restaurant back chef into a sorter.
[Contemporary] Liu Qiang, Foreman, Fresh Fresh Course, Production Department, Suzhou Food Bank Fresh E-commerce Co., Ltd.
We have shared more than 90 people with us, and our operation time or delivery volume can be guaranteed.
[Explanation] With the implementation of the "shared staff" plan, more and more idle manpower has been added to the front line. At present, the company's daily delivery volume reaches 100 tons, and 1103 stations in Suzhou have resumed operation.
[Same Period] Yong Panpan, Deputy Manager of Human Resources Department of Suzhou Food Bank Fresh E-commerce Co., Ltd.
The efficiency of "shared employees" can now reach 80% of regular employees, reducing the burden of labor costs (for the catering industry). For employees, they can also have a stable income during this period.
Reported by Wu Lihong, Zhang Lei, Zhijun, Suzhou, Jiangsu
Editor-in-chief: [Luo Pan]