Xinhua News Agency, Fuzhou, March 26 (Reporter Wu Jianfeng Zhang Yizhi Lin Chao) Recently, various industries have resumed work. The reporter visited in Fujian and found that although the catering industry, which has been suffering a lot in the epidemic, gradually recovered from the "fireworks", but was still struggling due to factors such as the decrease in the number of dining out. Difficulties are changing, and now, from the government, industry associations to enterprises, have started "rescue models" in order to break through.
Transformation on a mobile caravan
During the epidemic, most catering companies handed out bleak white papers, and Putian City was no exception. Although local dine-in was opened early, citizens are not willing to go out to dine, and the number of dine-in in most catering stores is only about one-third of previous years.
How to save yourself? Fifteen "mobile dining bars" stepped on the first throttle of the breakout.
The so-called diner is actually a mobile caravan. Earlier, Putian City Catering Association had funded the purchase of 15 mobile caravans. These caravans prepared for the "Lantern Festival" had to be idle due to the epidemic. At the suggestion of the municipal government, they were renovated and moved into various communities, office buildings and industrial parks in Putian as "mobile dining bars".
"Since citizens are unwilling to go out to eat, they should build the restaurant at their doorstep." Said Guan Yubiao, president of Putian City Catering and Cooking Association. Today, restaurants and buses use the online ordering, offline self-collection, and private order distribution model, which is very popular. "Every month since the operation, each stall has thousands of dollars in sales. Everyone hopes that we can stay here after the epidemic."
It is understood that in order to meet the dining needs of more communities and office buildings, the Association temporarily recruited more than ten dining cars to join the team.
In the opinion of Guo Wenhui, secretary general of Putian Catering and Cooking Association, "good quality and low price" is one of the reasons why restaurants and bars are highly respected. In the epidemic, large hotels were the first to suffer. As a result of the deserted dining business, these hotels have opened up the back kitchen as a central kitchen to provide food delivery services. Due to the lack of a take-out platform, these dishes are generally priced at 15-25 yuan. In between, a lot lower than in the hotel.
"After the epidemic is over, the public still has a period of waiting and seeing, and it will take time for the catering industry to return to normal. This platform is particularly important." He said that the employees in the hotel are now usually the courier and waiter of the catering, reducing The hotel burden also solved their employment.
Putian City Bureau of Commerce Chen Yupeng said that Putian is opening up a mobile dining bus online platform to attract more catering companies to settle in, and adopting the model of “leaders in enterprises, leading leaders, government platforms, and standardized operations” to build dining bars into long-term brands.
Two letters from the county party secretary
An epidemic made the small city of Shaxian a "long lively event."
In March of last year, a large number of snack owners have already gone out to work hard. Today, when walking into the large and small villages in Shaxian County, villagers gathered in twos and twos, and a large number of snack practitioners returning home for the Chinese New Year are stranded at home due to the epidemic situation.
According to statistics from the Shaxian Snacks Office, as of March 25, the resumption rate of Shaxian snacks stores was less than half.
Facing the "hometown", Shaxian people are anxious.
"In the first few days of the outbreak, we realized this problem." Sha Xingzhong, secretary of Shaxian County Party Committee, said that the first action of Shaxian's self-rescue was to issue a proposal in the name of Shaxian Snack Industry Development Party Working Committee and Shaxian Snack Industry Association. Ask your landlord for a rent reduction.
Liao Qiqun in Xia Mao Town runs two snack bars in Changsha, Hunan, and each shop rents 7,000 yuan. On the seventh day of the new year, a landlord transferred him 5,000 yuan via WeChat, and the remark was "rental reduction". A few days later, another landlord told him that after seeing the government's proposal for rent reduction and exemption, the shop rent for next year was 5,000 yuan less.
According to preliminary statistics from Shaxian Snacks Office, as of March 13, landlords across the country have reduced or reduced the rent of Shaxian snacks owners to RMB 103,500.
In early March, Yang Xingzhong sent a second letter. In his own name, he sent a letter to Wang Xing, the president of Meituan, a native of Longyan, asking for a reduction in commission for takeaway platforms for Shaxian snack bars across the country.
"In order to support Shaxian snack owners to tide over the difficulties, we have introduced ten measures. In addition to giving financial help, we also provide snack owners with" charging for class. "Yang Xingzhong said that traditional Shaxian snacks are" mixed noodles, flat meat, steamed dumplings and During the epidemic, the county used WeChat's WeChat classroom to conduct online training to guide snack owners to develop new products such as pickled fish noodles.
Different takeaway
In addition to relying on the assistance of industry associations and the government, at present, "takeaway" is almost a road that catering companies must take.
Zhou Shurui, deputy general manager of Fujian Shudufeng Catering Management Co., Ltd. introduced that before the epidemic, the company focused on catering business. On January 25, affected by the epidemic, the store ceased to operate, and the company immediately decided to invest in the field of takeaway. Today, the company's 18 stores in Fuzhou have all opened take-out businesses, and the turnover has returned to 50% before the epidemic.
On March 18, the China Chain Store & Franchise Association released the "Investigation Report on the Impact of New Crown Pneumonia on China's Chain Catering Industry". The report shows that under the epidemic, catering companies actively carried out self-help, and takeaway became an important means of increasing income. 91.6% of the sample enterprises made efforts to take out products during the epidemic.
In Zhou Wenrui's view, the layout of takeaway is not simply to move the store online. "During the epidemic, customers paid special attention to food safety. We launched clean dishes and prepared sauce packages. Even for cooking" Xiaobai ", you can make delicious dishes by hand in just five minutes." She said that the company The original menu was also optimized, and various small snacks were introduced to adapt to the "home economy" during the epidemic.
Some people move the menu online, while others turn the restaurant into a live studio. For Li Ying, founder of Fuzhou Anye Ranch, before the epidemic, she was just a boss. After the epidemic, she had another identity-female anchor.
During the epidemic, with the store closed and the idea of “try it out”, Li Ying opened a live broadcast room on Douyin to share his own food. To her surprise, live broadcasts that were not valued in the past have gained a lot of attention. Today, the number of followers on its account has risen to more than 7,000, and the number of single Douyin points exceeds 5,000. Online traffic has also brought a lot of offline traffic.
"This epidemic situation also gives the industry a chance to reflect." Zhou Wenrui said that, like most companies, the company has been busy expanding in recent years and has not had time to re-examine. Taking advantage of the epidemic situation, the company was able to re-examine its business model. "At this time, we found that multi-responsibility for one post and flexibility in accordance with employment requirements can greatly save labor costs." She said that these explorations made out of "self-help" will provide new opportunities for post-epidemic operations. Of ideas.