Chinanews Client Beijing, March 19 (Zuo Yukun) In early 2020, a sudden outbreak forced many companies to press the pause button. When the offline business activity ran into a wall, the "housing economy" rose rapidly, forcing various industries to move their business online, which also led to the enthusiasm of the live broadcast industry.
On the 19th, the "2020 Spring Live Industry Talent Report" released by Zhilian Recruitment said that under the epidemic, the recruitment demand for the live broadcast industry rose 1.3 times year-on-year, and the average recruitment salary was 9,845 yuan / month. Among them, the live broadcast job competition in education and training is the most popular, with an average recruitment salary of 11,577 yuan / month.
The data shows that due to the epidemic situation, within one month after the resumption of work during the Spring Festival in 2020, the overall number of vacancies and hiring of enterprises decreased by 31.43% and 28.12% respectively year-on-year. In this context, the number of hiring positions for live broadcast related posts has increased by 83.95% year-on-year in a month, and the increase in recruitment has reached 132.55%.
In terms of salary, within one month after the Spring Festival this year, the average recruitment salary for live broadcast-related positions was 9,845 yuan / month, which was higher than the industry average and a slight increase of 1.63% compared with the same period last year.
In terms of specific segments, the number of live broadcast jobs recruited by Internet / e-commerce platforms that focus on selling goods accounted for one-third of all live broadcast positions, the highest proportion. Secondly, the content-driven media / publishing / movie / cultural communication field recruited 28.58% of live broadcast positions, ranking second; covering entertainment / sports / leisure industries with strong recreational functions such as e-sports, events, and show live broadcast. The proportion of posts expanded to 16.39% from 4.97% in the same period last year.
In the education / training / academic field, the number of hiring positions for online instructors accounted for 2.72% of all live broadcast positions, but it attracted job seekers to submit a large number of resumes, making it the hottest field in the live broadcast segment, with a competition index of 20. In terms of average recruitment salary, live broadcast posts in the education / training / academic field also ranked first at 11577 yuan / month.
During the epidemic, offline education was cold, and cloud classrooms were opened in universities, primary and secondary schools. Teachers also became “anchors”. The model brought by “Live +” undoubtedly guided a new direction for the education industry.
In terms of competition index, the most popular live broadcast teachers received an average of 35 resumes per post. In response to the high salary of live broadcast posts in the education industry, the average salary of live broadcast teachers has reached 11,883 yuan / month.
Zhilian recruitment believes that in addition to e-commerce, live broadcast is being widely used in more and more vertical scenes. During the epidemic, the changes brought about by the popularity of live broadcast can be seen in online education, social networking, remote office and other scenes. The live broadcast model has also become the starting point for the transformation of different industries, prompting an increase in the talent gap for live broadcast. (Finish)