(Fighting New Crown Pneumonia) "Food, Housing, Xingle" is Reorganizing, "Presale Economy" Is Hot
China News Agency, Nanjing, March 19 (Reporter Zhu Xiaoying) The epidemic will end and life needs to be accelerated. Currently, catering, hotels, tourism, film and television, and other consumer industries affected by the new crown pneumonia epidemic are restructuring, and the "pre-sale economy" is booming.
Government departments took the lead in the operation of "red envelopes", starting from Jiangsu, Zhejiang and Shanghai "Free Shipping Zone". In the past few days, cities in the Yangtze River Delta, such as Nanjing and Ningbo, have distributed hundreds of millions of yuan worth of discount coupons for food, books, picnics, and fitness. Nanjing also launched the "Crowd of People", which netizens called "helicopter type" to spread coupons.
The consumer industry quickly followed suit. "Re-commemorating the Spring Festival", Hemata's export number "overweight" compensatory consumption: big lobster, king crab, steak, high-end fruits and other middle and high-end ingredients continue to be discounted and coupons will be given.
"The consumer sector has shown strong resilience. From the end of February onwards, Hema's orders have steadily increased. The 'forgotten' seafood and imported fruits have reappeared at people's tables, and the sales ratio has returned to normal. Since February 24, orders have resumed. Increased by more than 40%. "Jinma, general manager of Hema Nanjing, told reporters on the 19th.
"From the statistics of the platform, the hotel's pre-sale sales have grown rapidly. One high-end hotel launched a 2-night stay and double Michelin meal at a discounted pre-sale of 999 yuan. 3000 pre-sale packages were sold out within half an hour." Ctrip Travel Big data laboratory researcher Peng Liang said.
"Heal your spring, and the scenic area has opened!" Many scenic spots across the country have issued "calls" to "long-lost" tourists on their official websites.
According to Ctrip platform statistics, as of March 17, 1,449 well-known scenic spots across the country have opened, and a time-sharing appointment mechanism has been opened. Self-driving travel, featuring family travel, was the first to recover. The "scenic area + hotel" and "package" pre-sale orders have recovered nearly 40%.
"Hold first and watch later" and "Hold first and then enjoy" ... In order to solve the current problem of empty cinemas, some theaters across the country have thought of it, providing users with movie tickets, popcorn, cola and other theater sales in advance, with discounts. , Look forward to bringing vitality to the theater as soon as possible. The reporter learned from Ali's Amoy Tickets that pre-sale activities have covered 329 theaters in 12 cities.
Pre-sale means self-rescue, which is "two birds with one stone" for the recovery of industries and enterprises. In the view of Yang Yanfeng, director of the Beijing Union University Online Tourism Research Center, the pre-sale model will help businesses speed up the withdrawal of funds and help the consumer industry to quickly return to blood after the epidemic. (Finish)