Strong sales of canned beer. More opportunities to drink at home. New coronavirus. March 15, 16:36.
Three of the four beer-based beverages sold by beer giants last month outperformed the same month of the previous year. This is because sales of canned beer and other drinks at home were strong, as more people were refraining from going out due to the spread of the new coronavirus.
According to the announcements of each company, the sales volume of “beer-based beverages” including beer, low-malt beer and the third beer last month was 3% for Kirin and 2% for Sapporo compared to the same month in the previous year. Each increased.
Asahi also increased by 4% on a value basis, and all three companies were positive, except for Suntory, which saw a 9% decrease in the previous year due to the strong sales of new products.
Although the number of banquets etc. decreased due to the spread of the new coronavirus and sales to restaurants declined, each company increased sales of canned beer at home as more people refrain from going out. I see that there is.
A woman visiting a supermarket in Adachi-ku, Tokyo, said, "Eating and drinking outside is also anxious about hygiene, so I have more opportunities to drink alcohol at home."
According to beer companies, "banquets and other events have dropped further this month, and demand for restaurants has further declined. For the time being, we would like to focus on selling products for home use such as canned beer."