(Fighting New Crown Pneumonia) The Opportunity of "Outbreak" in China's Pasta Hometown: "Reverse War" on the Pasta Line
China News Service Taiyuan, March 15th, by topic: "Outbreak" outside China's pasta township: "inverse war" on pasta line
Author Yang Jieying
The small stir-fried meat noodles, knife-cut noodles, beef meatball noodles, who live in Shanxi, which is known as the "Hometown of Chinese Noodles," are nicknamed "noodles flowing in the blood." In the face of the new crown pneumonia epidemic, the Shanxi people's energy to eat noodles has increased without decline, and even the people have joked that "only pasta can solve the problem."
According to data from the Chinese takeaway app "Hungry", in early March, Taiyuan's order growth rate ranked third in the country's first- and second-tier cities. Local folk specialty noodles-ramen orders accounted for 56% of the total noodle orders, and some stores even exceeded the previous orders.
Local folk specialty noodles-ramen orders accounted for 56% of the total noodle orders, and some stores even exceeded the previous orders. Photo by Zhang Yun
In a store in Shanxi's old-fashioned Meijia Noodles, the staff was choosing beans, while the manager Yin Pingping was busy checking out takeaway orders. Affected by the epidemic, the store currently only accepts online food ordering, and no meals have been resumed. From March 1st to 14th, the store sold 2521 meat noodles and 3053 vegetarian noodles online.
"Now we are in the outbreak of online sales, and our takeaway sales volume has increased by 50% over the same period, and online sales have made up for the loss of dine-in." Wang Guang, Meijia's noodle operation manager, said that during the epidemic, the stores actively used online sales for Save yourself. The epidemic made catering practitioners deeply aware that changes in the way people consume in the digital age, and online sales may become the focus of the catering industry in the future.
The noodle shop staff is picking beans. Photo by Zhang Yun
According to reports, since the resumption of work, Meijia instant noodles in a dozen stores in Taiyuan can reach around 5,000 orders a day. Talking about the reasons for the high level of takeaway turnover during the epidemic period, Wang Guang believes that noodles are most afraid of ravioli, and because of its unique method of making noodles, the noodles can maintain a mouthfeel for more than half an hour during the delivery process.
"In addition, during the epidemic, under the pressure of rising raw material costs, we have maintained parity sales, the same as before the epidemic. This is also one of the reasons for the popularity of online sales." Wang Guang said.
"Shanxiese people love noodles very much. Even during the epidemic, many of the take-out orders I received were pasta, and the remarks also need more vinegar." "Hungry?" Takeaway Yang Jinlong started taking orders from 8 in the morning. Until ten o'clock in the evening, more than twenty single pasta orders can be received in a day.
In his opinion, affected by the epidemic, the catering industry has been hit hard, and many restaurants have yet to resume operations. "The order quantity is definitely smaller than the same period, but the quantity of pasta, vinegar, and pharmacy is relatively large." Speaking of his feelings about work during the epidemic, Yang Jinlong said that he felt very grateful after each delivery. warm.
During the epidemic, takeaways wore masks, daily temperature tests were performed, and distribution boxes were fully disinfected. Photo by Zhang Yun
"The single quantity has dropped a lot compared with the previous one. The most frequently delivered orders are also affected by the epidemic, such as vegetables, drugs, etc. Pasta and other orders include Linfen Meatball Beef Noodles, Knife Noodles, and Noodles." The 22-year-old takeaway this year Wang Feng and his colleagues also kept their positions during the Spring Festival.
As the epidemic situation was gradually brought under control, work was resumed in all parts of the country. "Hungry?" Guo Ying, the city manager of Taiyuan & Datong City Group, told reporters that from the past five weeks of Taiyuan takeaway resume data, the overall trend is accelerating, especially for large chain brands.
During the epidemic, takeaways wore masks, daily temperature tests were performed, and distribution boxes were fully disinfected. Photo by Zhang Yun
"Shanxi, as the capital of pasta, sees from the TOP5 online stores, the order quantity of instant noodles is the brightest feature, and the other four are fast-moving consumer brands. In fact, the fast-moving consumer brands are more suitable for consumers' out-of-home consumption. Scene. "Guo Ying said that the hot selling of Shanxi's local specialty food shows that people's demand for pasta is also gradually moving towards the online direction, and the order growth rate continues to be high.
"Hungry?" Data shows that with the easing of the epidemic, Taiyuan's takeaway orders have also ushered in rapid growth. Orders for local specialty snacks have soared, with ramen orders accounting for 56% of overall noodle orders.
World pasta is in China, Chinese pasta is in Shanxi. Nowadays, more and more specialty noodle shops in Shanxi are actively exploring the online sales model, and the "online counter-war" of local cuisines under the epidemic situation has begun. (Finish)