Beijing's second-hand housing network signing dropped 50% in February

Intermediaries sell new houses and other "spring" coming

Our reporter Zhao Yingying

"In the past February, there was no basic salary and no income." After saying this, the agent Liu Qiang (pseudonym) sent a new house promotion message in the circle of friends. In March, he set himself a goal: to sell 2 new homes.

The suspension of offline activities in the epidemic situation has brought a big impact to the second-hand housing market. In February, the volume of second-hand housing in Beijing fell by 50% month-on-month. Brokers whose performance is "heroic" will inevitably experience a decline in revenue. In addition to online live streaming and VR viewing, brokers have begun to work harder to expand new home customers in order to usher in the recovery of the market.

Took a half month off and sold 0 suites

Liu Qiang, who has been in the industry for six years, has spent the longest time in his hometown during the Spring Festival this year, for half a month. "Originally, I was notified to go to work on the seventh day of the first month. Later, with the outbreak, the resumption time was adjusted twice." On February 10, Liu Qiang officially returned to work. The first news about his house in his circle of friends Posted on February 11.

"Actually, before resuming work, I knew I would not be able to sell a house for a while." Liu Qiang said that although the intermediary agency had "touched the net" for several years, none of the so many orders he had made were sold. It can be done only online. Online, the first half of the real estate transaction is realized. Agents can push a large number of listings to customers according to their needs, but the viewing and negotiation process must be completed face-to-face. "After all, who can buy a second-hand house must not negotiate the price? . "

The actual situation is inseparable from Liu Qiang's estimate. He told reporters in private that in February, he did not sell a house, because the performance was not up to standard, performance and basic salary could not be obtained, equivalent to zero monthly income. "In February, the entire store did all the in-transit orders that were not completed before the Spring Festival." Liu Qiang believes that the main reason for selling unmovable homes is to look at them. After all, the epidemic has not passed yet, and buyers and sellers are very cautious about going out.

"Although the company also quickly launched VR viewing, but the old saying is, seeing is believing, VR viewing cannot be replaced." He admits that what he can do is insist on communicating with customers. "Once the viewing is possible, I hope buyers And the seller can contact me right away. "

Free prints for customers

Liu Qiang's situation is not alone. Some brokers who have not been in the business for a long time and have not accumulated too many old customers, some have left their jobs and switched to micro-business.

An internal open letter issued by Fang Duoduo said that due to the epidemic, all partners will not receive salary from February, and told employees to resolutely implement various measures to reduce costs and increase efficiency, and use short-term sacrifice for long-term healthy growth and death In the end, do not support idlers.

According to the official data of the Municipal Housing and Construction Committee, in February 2020, Beijing's second-hand housing network signing was only 3629 units, a 58% decrease from the previous month and a 40% decrease from the same period last year.

In addition to the decline in transaction volume, the number of houses and listings also declined. Yesterday afternoon, the reporter visited two intermediary stores. During the 30-minute stay, he did not see a pedestrian passing by. At the workstations in the workspace, most of the brokers are working in front of the computer, and some brokers look down at mobile phones. On the glass of the store, in addition to emphasizing compliance with epidemic prevention and control regulations, an intermediary store also posted information that it could provide free printing services. "In the past, many communities were not allowed to enter by non-community personnel. I suggest that you check online first. If you really meet the requirements, we will try to make an appointment." A broker told reporters.

Data from intermediaries also confirms the lackluster market. According to the data from the Shell Research Institute, the average transaction price of second-hand housing in Beijing in February was 54115 yuan / square meter, a drop of 8.6% from the previous month; The amount of sources also dropped significantly, down 51.4% from the previous month.

Expansion of new home business and other markets

Since March, Liu Qiang's circle of friends has begun to recommend new houses, from bungalows to villas, from Daxing to Yanjiao. "The sales office of the real estate is slowly recovering, and it is more convenient to view the house." He said that nowadays, developers are enthusiastic to customers from all channels, and brokers also have commissions, so he and his store colleagues recently All focus on new homes.

"Actually, it ’s inevitable that there are many years to sell a house, and the income is not always stable. You have become accustomed to doing it for a long time." Liu Qiang has experienced two rounds of regulation and control in the Beijing property market for 6 years. In his words, when the market was the coldest, A client ca n’t see a favorite house for half a year, and a store may not be able to close a single order a month. “This time is different. The market is still stable, but the demand for home purchases has been delayed.”

Zhang Dawei, chief analyst of Zhongyuan Real Estate, also said that the decline in the real estate market in first-tier cities is only a temporary phenomenon. With the gradual weakening of the epidemic, with the support of gradual resumption of work and favorable policies in various places, market transactions will gradually return to normal, and temporarily suppressed demand will Usher in a concentrated release.

Just yesterday afternoon, the store notified Liu Qiang that with the positive changes in the prevention and control of the new crown pneumonia epidemic situation in Beijing, intermediary stores were allowed to orderly bring customers into the community for house viewing after reviewing and recording the record. . This made him feel that everything is getting better, and it won't be long before his work is on track.