The county head and district chief brought millions of netizens to "cloud" flower appreciation to break the pain of slow sales of "cloud flower" under the epidemic

(Countering new crown pneumonia) The magistrate of the county led millions of netizens to "cloud" flower appreciation to break the pain of "cloud flower" slow sales under the epidemic

China News Service Kunming, March 9th (Li Kang) "Red roses represent passion and true love, yellow roses represent precious blessings, and white roses represent purity and naivety ... each one comes in different colors, the more the better!" The evening of the 8th, Xu Bo, head of Jinning District, Kunming City, Yunnan Province, walked into the live broadcast room for farmers, and spoke for the rose of Jinning. A few hours ago, Mo Wei, the head of Luxi County, Honghe Prefecture, also turned into a "anchor" to promote local gerbera. The two people broadcast for about an hour in total, attracting 1.6 million netizens to enjoy the flowers.

Located in Jinning District, Kunming City, and Luxi County, South Yunnan, is the important fresh-cut flower supply base of the largest fresh-cut flower market in Asia, Kunming Dounan International Flower Market. In recent years, the local flower industry has rapidly developed its flower industry relying on its unique climate advantages. One planted nearly half of China's roses and the other planted hundreds of acres of gerbera. However, the sudden outbreak of new crown pneumonia caused a cold trade in flowers. In order to help flower farmers sell flowers, the leaders of the two places went into the live broadcast room for farmers.

"The gerbera we planted in Xixi is a new type of" brushed "series introduced by the Yunnan Academy of Agricultural Sciences. It is planted in a semi-automated way. The quality is comparable to the world's advanced level, but the price is only half of the imported flower." On the morning of the 8th, Mo Wei took his netizen "Cloud" to visit the local planting base's integrated water and fertilizer irrigation technology in the live broadcast room. He also took out his mobile phone and placed an order, "For my wife, I can be a gift and I can help farmers!"

The picture shows the evening of the 8th, Xu Bo, head of the Jinning District of Kunming, appeared in the live broadcast room, explaining the flower language and functions of roses for netizens. Photo by Mu Gong

In the subsequent Jinning session, Xu Bo introduced the history of flower planting in Jinning in detail. "After more than 20 years of development, Jinning's flower planting scale has reached nearly 60,000 mu, with an annual output of nearly 4 billion fresh cut flowers." Xu Bo said that Jinning "cloud flowers" can be seen in more than 50 countries around the world Figure.

"What flowers for the pretty lady?" Faced with questions from netizens, Xu Bo responded freely. "Red roses represent passion and true love, yellow roses represent precious blessings, and white roses represent purity and naivety. One flower of the same color, the more the more OK. "At the end, he also added some freshness preservation methods," Longer time spent, the younger sister is even happier ", attracting netizens to have a pop-up" District Mayor like Wu Yanzu "" The sound is so magnetic "...

During the live broadcast, 1.6 million netizens poured into the live broadcast room to watch, and the florist's shop also added more than 100,000 fans.

Dirac, deputy director of the Pinduoduo New Agricultural and Rural Research Institute, said that due to the epidemic, the traditional channels for flower circulation are still being restored. On the one hand, live e-commerce shortens the circulation of flowers, and on the other hand shapes the Yunnan flower brand, which will help flower farmers to quickly establish new channels for online sales.

"This year's sales of flowers have fallen sharply. Online sales have helped us open up some markets and help develop daily flower consumption habits." Yang Guangming, a florist in Luxi County, said that his company has more flower varieties under development and will continue to develop in the future. One landing on the e-commerce platform.

Dirac also revealed that in addition to Luxi and Jinning flowers, other specialty agricultural products in Yunnan, such as Pu'er tea, purple onion, etc., will also gradually land in the agricultural assistance zone through live broadcast and other methods. (Finish)