(Combating new crown pneumonia) China's economic war "epidemic" record: cross-border cooperation and industry outbreaks gave birth to "epidemic" non-economy

China News Service, Beijing, March 3 (Xia Bin) To combat the new crown pneumonia epidemic, one side must "race" with time to fully protect and protect, and the other side must "provide" with the supply to meet the needs of the people's lives and face "two-line combat" "China has witnessed many cross-border cooperation and industry outbreaks, which has spawned a" outbreak "economy.

"Do not get off the car, do not open the window; three days, one full box, one key to the trunk." Such a slogan comes from Sinopec. Under the epidemic, Shounong, Hema and other production bases and retailers cooperated with it. In addition to the supply of fresh vegetables at some outlets in Beijing and Hangzhou, we have further expanded our online ordering and home delivery business.

Wuhan has recently recruited volunteers throughout the city to provide residents with food and drug purchasing and other services in the local community. The "Learning Power" APP is one of the channels for volunteer registration, so the opportunity for volunteers to find applications Let the takeaway platform enter the "learning power" in order to understand the specific information of the order, which also makes the "learning power" begin to think about adding content based on life services.

Needs drive cooperation. The Internet platform is hungry. Word of mouth, Meituan and the "Learning Power" APP have joined forces to access takeaway services in the "Shopping at Home" channel of the "Learning Power" app.

A person in charge of the word of mouth said to reporters: "As a platform for local life services, we cooperate with the 'learning power' to solve the real life needs of Wuhan citizens. As long as it is conducive to Wuhan's fight against the 'epidemic', it will be beneficial We will spare no effort in doing daily services for local residents. "

In addition to cross-border cooperation, there are also industry outbreaks. From the current point of view, remote office, online education, fresh takeaway, entertainment games, Internet medical services, etc. have all gained a rapid growth.

QuestMobile released a report saying that in the country's active anti-epidemic environment, compared with January, two weeks after the Spring Festival, among the new users in the integrated e-commerce industry, the proportion of sinking areas from third-tier and below expanded to nearly 70. %. At the same time, residents responded to the call to reduce outbound purchases. With the help of home services, the fresh food e-commerce platform has become a choice for users to achieve necessary consumption, and the size and duration of users have increased significantly.

The surge in demand for living materials under the epidemic has caused related companies to usher in a "big sale." For example, since the outbreak, sales of quick-frozen foods to online e-commerce channels have skyrocketed. According to Miss Food Statistics, its sales volume increased by 20 times over the same period of the previous year, and even the demand in hypermarkets increased by 80% compared with the same period of previous year.

According to company investigation data, there are as many as 73160 fast-frozen food companies in China, mainly distributed in the Central Plains and coastal areas. Shandong has the most related companies, with a total of 8,776 companies. Henan has 6625 companies, and has three companies in Sanquan and miss two. Ministry "big factory". However, other Central Plains areas such as Henan were affected by the epidemic because of their close proximity to Hubei. The suspension of production and production for a period of time has increased the demand greatly, causing the market to be in short supply.

The resumed operation of more than 70,000 large and small enterprises will fill the current market demand gap. Quick-frozen foods that are “selling” due to the epidemic have also made people realize its convenience, which has increased household penetration in the short term, and whether it can continue to harvest more consumer groups and a wider market in the future remains to be seen.

"As long as you want to move, the living room also becomes a gym." Similar words often appear on social platforms during the epidemic. The popularity of online fitness is evident. Head online fitness companies have joined the "living room carnival" one after another, live fitness has emerged as the times require, and "14 antenna training" courses are very popular.

I found out that the number of new online fitness companies increased year by year, and the growth rate began to accelerate in 2014. The number of new fitness companies in 2019 reached a peak of 6,853, and it will continue to grow in 2020. As of February 27, a total of 626 were added this year. Family.

Cheng Shi, the chief economist of ICBC International, pointed out that with the per capita GDP of China reaching USD 10,000 in 2019, the upgrade of household consumption to a “three-dimensional” expansion of high quality, market depth, and product breadth will be a long-term trend.

"This trend will not be reversed by the short-term epidemic situation. On the contrary, it is expected to strengthen after the epidemic situation and become the backbone of the development of strategic emerging industries." Cheng Shi said.

He further stated that with the blowout of "home economy" such as home office and online education, during the epidemic, the Chinese economy was "forced" to break through many path dependencies and systematically reshape consumer habits and business models. After the epidemic subsides, the new habits and models will continue in part, thus transforming the consumer end with "online + offline" new retail and cloud services, and transforming the supply end with the Internet of Things and intelligent manufacturing, prompting the Chinese economy to start a new form . (Finish)