In order to solve the urgent needs of physical bookstores, the city speeds up the implementation of rent subsidies
(Reporter Sun Leqi) On March 1st, the reporter learned from the press conference on the prevention and control of the new type of coronavirus pneumonia in Beijing that this city will promote the districts to give certain financial rewards to the physical bookstores that persist in business during the epidemic.
In response to the impact of the epidemic on physical bookstores, the Municipal Party Committee and Municipal Government initiated the fund review of physical bookstore support projects in advance, and carried out project solicitation and support work in batches. Support a batch and strive to release the first batch of support funds by the end of March to solve the urgent need of bookstores.
According to reports, the focus of the support work is on the cost of bookstore rents, and in light of the fact that bookstores have broken the capital chain due to the epidemic, rent subsidies for rent costs should be implemented as soon as possible. In addition to rent subsidies, it also rewards physical bookstores that are in line with innovative business models and achieve multi-industry integration and development. The focus is on supporting physical bookstores ’investment in decoration and renovation, equipment purchase, information construction, staff training, and purchase of specialized services. In addition, it supports physical bookstores to carry out high-quality cultural activities, promotes physical bookstores and the community to “pair up”, and provides government agencies with services that provide substantial subsidies to social bookstores that have greater social influence, characteristics, and brand activities.
Support for brick-and-mortar bookstores requires multiple parties. Relevant departments will cooperate with the city's state-owned cultural asset management center, state-owned enterprises, and other housing property units to use various support methods such as subsidies, rewards, reductions and financial support to form policy portfolios, and classify them at the same time, according to the different actual conditions of different enterprises. And different demands, adopt more targeted support measures to achieve precise policy. While increasing support at the municipal level, it promoted the establishment of district-level physical bookstores to guide funds, targeted support to bookstore enterprises in terms of funds and taxation, and gave certain financial rewards to physical bookstores that persisted in business during the epidemic.
Supporting physical bookstores also requires collaboration. Cooperate with upstream and downstream to coordinate publishing units to provide more convenience and support for physical bookstores in terms of book supply, collection period, marketing activities, etc., and propose to extend the collection period of 3 to 6 months. In addition, we must promote online and offline cooperation. Coordinate the e-commerce platform to exempt or reduce the cost of entry for bookstores, and provide special rate discounts and traffic subsidies. Promote the cooperation between brick-and-mortar bookstores and e-commerce platforms, guide brick-and-mortar bookstores to find online and offline channels, and launch online and offline book sales promotion businesses.
We must not only focus on reality and help the needy, but also look to the future, promote development, and accelerate industry transformation. Beijing will formulate evaluation standards for physical bookstores to achieve hierarchical evaluation and management. Accelerate the transformation and upgrading of enterprises, promote the upgrading and reconstruction of large bookstores such as Beijing Book Building and Wangfujing Xinhua Bookstore, guide physical bookstores to actively apply for special funds for the development of cultural industries related to the central government and Beijing, and help bookstore enterprises develop new technologies and integrate development And demonstration projects. Further promote the construction of bookstores, and implement the development goals of "realizing one district and one book city", "building a number of featured bookstores" and "creating a 15-minute reading circle" by 2020, and promote the construction of "one person, one book city".
In addition, it is necessary to improve efficiency, deepen the reform of "decentralized management services", simplify the approval process, give full play to the role of the network platform, and strive to achieve "never meet, zero running, online office" to provide fast and high-quality services for bookstore enterprises to handle business. And adjust the annual inspection method of bookstores. According to the actual situation of the industry affected by the epidemic situation, bookstore companies implement online annual inspections, submit the annual inspection materials online, and after passing the review, publicize the list of annual inspection companies online.