The rental market moves at a dizzying pace. Finding the perfect home -or, at least, the one that best suits our needs-, in the best possible area and at the most affordable price for our pockets is an increasingly complicated task, considering the shortage of supply and some prices that do not stop growing. Earning the favor of the owners is sometimes a matter of chance; to make an appointment ten minutes before another possible tenant. But not all is lost. Renting, buying a home or pursuing a roommate through mobile and without intermediaries, making virtual visits to the house of our dreams or refining our searches by geolocation are increasingly real and extended options in the real estate sector.

Apps, platforms, connected smart devices, chatbots ... the uberization has also reached the brick and has its own name: proptech. "The number of this type of companies does not stop increasing, to the point that there are currently 327 start-ups in Spain dedicated to offer technological services in the Real Estate. Among all of them, they try to cover market gaps and automate processes", the Institute of Ratings points in its forecasts for 2020.

The integration of these technological services in the activity of the sector allows automating processes, lowering costs and facilitating the procedures, so that they can contribute to correct part of the traditional imbalances of this market.

But in addition, the innovations that come from the hand of the proptech not only transform part of what already exists, but also open the door to new marketing methods and techniques. "Services such as virtual reality or photographic techniques in 360 degrees are increasingly accurate with the help of mobile developments and frankly useful when deciding, or even dispensing with, the physical visit to the property," they point out from Avalisto , platform specialized in this type of development.

The renovation goes through all the phases of the process, from the selection to the closing of the operations, through the consultation of any type of doubt. Chatbots , for example, help to give immediate response and filter some of the most frequent doubts that users have, both on the supply and demand side.

But if there is something in which the experts of the sector agree, it is in the great revolution that Big Data and Artificial Intelligence supposes . The huge amount of data that moves at some point in the virtual universe not only reveals how or where we live, but what pictures we like for our living room or what color we want to put the curtains, among many, many things. Interpreting all this information can make a difference and there are even automated algorithmic models of decision-making on the solvency of demand that yield results in real time. Artificial intelligence provides a further step in reviewing and learning from the results to make its predictive capabilities more and more precise.

"Not all algorithms are good. To build trust they must be precise and able to elaborate decisions beyond capturing and reading the data. However, once this standard has been exceeded, the reduction of admission deadlines represents an unprecedented qualitative leap. ", says Javier Millán, CMO of Avalisto.

According to the criteria of The Trust Project

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