China News Network, Beijing, February 28 (Reporter Liu Yuying) The "China's Home Appliance Market Report 2019" released by the China Electronics and Information Industry Development Institute on the 28th shows that in 2019, China's home appliance market retail sales reached 891 billion yuan (RMB) , The same below), the online channel's contribution to home appliance sales reached 41.17%, accounting for more than 40% for the first time in the year.
The "Report" pointed out that in 2019, through consumer upgrades, consumer sinks, consumer innovations and other measures, the scale of China's home appliance market retail sales reached 891 billion yuan, of which 152.7 billion yuan was the color TV market retail sales, 216 billion yuan the air conditioning market retail sales, refrigerator Market retail sales were 99.5 billion yuan, washing machine market retail sales were 78.1 billion yuan, kitchen appliances market retail sales were 164.4 billion yuan, and household appliances market retail sales were 180.3 billion yuan.
Due to factors such as the "post real estate cycle" and price war, the retail sales of the home appliance market fell by 3.82% year-on-year, the first decline since 2012.
The "Report" shows that in 2019, the retail sales of online home appliances increased by 11.6%, and the proportion of online retail sales in the overall home appliance market retail sales further expanded, accounting for more than 40% for the first time, reaching 41.17%. Among them, JD.com, Suning Tesco, and Tmall, which have strong online resources, rank among the top three in the home appliance retail channel, with JD.com occupying the first place with 22.39%.
The "Report" predicts that in 2020, due to the impact of the new crown pneumonia epidemic, the uncertainty of the Chinese home appliance market will further increase, but online sales will continue to increase, and the penetration rate is expected to reach 50%. (Finish)