The Dubai Economic Department stated that the registration and commercial licensing sector extended the working hours in the Happiness Hall to become from seven thirty in the morning to five and a half in the evening instead of two and a half in the afternoon, as the services of the sector are provided in the VIP lounge in the Business Village, which is in line with the government's directions aimed at Promoting Dubai's position as an ideal destination for attracting investments and business prosperity, in addition to spreading a culture of customer happiness, achieving the best results, and supporting the government business model that is concerned with happiness and positivity.

Services provided

In addition to launching the Happiness Hall, the sector also launched a number of services in the hall, such as "Your coffee is upon us", as a voucher is offered to notary customers to enjoy the coffee "Starbucks" while waiting for his role, in addition to the "Customer Clinic" through which the sector seeks to provide The first aid and clinic service for Happiness Hall customers when needed, in addition to "WhatsApp Happiness Hall", to enable customers to communicate with the Happiness Hall via the number (0581991997) during the specified working times.

The commercial registration and licensing sector also provides two electric vehicle charging services in the parking area of ​​Dubai Economy, as well as a mobile charging service in the smart terminal for customers when needed.

Happiness of the dealers

“The Happiness Hall reflects Dubai’s commitment to providing services that bring happiness to customers, starting with employees who play a key role in providing services that delight customers, and translate the government's focus on making them happy,” said Salwa Al-Adidi, Senior Director, Information and Welcome Department at Dubai Economy. She added that «employees are keen to facilitate the procedures, and encourage businessmen and investors to focus on the development and development of their business projects in record time without waiting.»

Registration services

Al-Adidi explained, “The Happiness Hall provides all the services of registration and commercial licensing, including: initial approval, keeping the trade name, modifying data, in addition to printing the license, creating a new electronic account (registration), in addition to renewing the license, and updating contact information, in addition to Company registration wiping services, amendments of all kinds, and other services of interest to the business community. She emphasized that the commercial registration and licensing sector is constantly working to reflect positively on the economic movement in Dubai, and reinforces the top ranking of the Emirates in the index of conducting business issued by the World Bank.

Business environment

Al-Adidi indicated that the sector seeks to develop the business environment, enhance the knowledge service and communicate with customers, as it works to expand the channels of registration and commercial licensing through the branches of «Dubai Economic», and through service centers, to provide government services under one roof.

She indicated that the aim is to obtain the best solutions and innovative mechanisms that serve customers, achieve their happiness according to the highest international standards and practices, and meet the needs of investors and businessmen from commercial licenses.

Service development

Salwa Al-Adidi, Senior Director of Information and Welcome Department in the Dubai Economy, said that achieving the happiness of customers, such as simplifying procedures and reducing effort, time and cost of obtaining services, is one of the most important axes for developing government services.

She added that Dubai’s economy is working to achieve positive interaction with customers to understand their needs and aspirations for designing priority services, and it is also working directly to promote and facilitate the conduct of business in the Emirate of Dubai through coordination with the relevant authorities in the emirate, to be able to apply best practices in the work methodology and improve Commercial licensing procedures that are a key factor in business competitiveness and sustainability.

The terminal provides all registration and commercial licensing services.