It never occurred to me that these days, in addition to masks, there are snail powder.
Recently, "the snail powder has not yet been shipped" has been hot search on the top, every word is the desire of foodies to overflow the screen.
For one month in the house, due to the inability to go out to eat, daily take-out and purchase are not as convenient as before. In this special case, fast food was reversely activated, sales soared, and even sold out on the Internet for a time.
Fast food is on fire, I have to wait 40 days to ship the snail powder I bought
"It was just a bowl of snail soup powder, but it caused envy of countless people." Hu Duo uploaded a picture of eating snail soup powder in the circle of friends, and soon attracted many friends' messages. One of the friends commented, "It takes 40 days for the snail powder I bought to ship! I can raise a batch of snail powder for 40 days."
Caterers can't wait to be directly reflected in takeaway data. According to data released on February 25, Hungry Meal, takeaway orders for snail flour have surged 58% month-on-month, and most have been sent to office buildings. The top five cities for growth are Nanjing, Guilin, Xiamen, Changsha, and Beijing.
In the case that the offline catering store has not been fully resumed, in addition to take-out, ways to enjoy gourmet food, there are also semi-finished products purchased online and processed by themselves.
What are you eating at the house? From January 24 to February 2, the transaction volume of convenience foods on JD.com platform increased 3.5 times, and Suning's sales volume of self-cooking pot category increased by 370.27% year-on-year. From February 3 to 17, on Taobao, fast food such as snail powder, turkey noodles, instant noodles, self-healing pots, self-heating hot pots, hot and sour noodles entered the top ten on the hot list.
Image source: Taobao official Weibo
The high purchasing enthusiasm of the eaters quickly made the inventory of fast food quickly. The reporter searched the official flagship stores of several well-known snail powder brands on Taobao, all of which have been marked with "shop pre-sale", and some of the delivery dates have even been arranged to April 4. At the same time, buying self-heating hot pot is not easy, and the queue for pre-sale in the store also needs to wait until March 10.
As a result, "snail loquat powder has not yet been shipped" on hot search, major snail loquat powder brands have to apologize in the comment area to admit their mistakes, and under the cries of netizens "please beg you to ship quickly". Even on February 21, the Taobao shop that had posted “Repost Snail Fen Fan” on Weibo, had to face the enthusiasm of “the women behind Snail Fen Fan” and had to “give an IOU” on February 24.
"I was born and born in Guangxi and never dreamed that one day I would not be able to eat snail powder in Guangxi." Some netizens felt that way.
Millions of people participated in the snail powder: where are they?
In fact, like many "return to work" companies, snail powder manufacturers are also facing many problems.
"The market demand during the new crown pneumonia epidemic period was very high, but workers in many companies were not in place. Second, some food ingredients have not kept up, and some packaging materials have no way to replenish in time. So production capacity is now low. "
"This year's sales volume has doubled compared to the same period last year, but production capacity has only recovered by 70%. The report shows that there are currently more than 6 million bales out of stock. Like we can produce 50,000 bales a day, the local market is in short supply." Guangxi A factory in Liuzhou said: "Because of the epidemic situation, the raw materials are relatively tight. The most lacking of them is dry rice flour, and the rice flour mill has started 30 to 40% of its construction."
Another manufacturer said that logistics is also slower than in the past: "Originally, it can be reached by consumers in two or three days, and now it may take a week."
On February 21, in order to alleviate the labor shortage problem of Liuzhou snail powder enterprises, nearly 200 volunteers in Yufeng District, Liuzhou City, Guangxi Province organized nearly 200 volunteers to enter 7 enterprises to support the enterprises to resume production and resume work.
Workers and volunteers are busy on the production line. Photo by Zhu Liurong
Volunteer Huang Yan entered Liuzhou Luozhuangyuan Food Co., Ltd. to help paste the delivery slip. "Seeing" Snail powder is not yet shipped "on Weibo hot search, we in Liuzhou are also very anxious, and hope to make a contribution so that they can receive the goods quickly." Huang Yan said, and half and three other volunteers 400 orders per hour, the efficiency is not bad.
Suddenly the instant food 咋 burst into red?
During this Spring Festival that cannot be visited, according to the China Catering Association, 93% of catering companies choose to close their stores, and 73% of them closed all their stores. In order to reduce unnecessary travel, most people choose to cook at home.
A “馋” character will always be the first productive force in the food industry.
After a few hands on the noodles of Liangpi cake, many people will inevitably miss some heavy flavors. At the same time, many young people break away from their parents' "feeding" after returning to work. They have concerns about the inconvenience of eating and selling to the outside. It only takes about ten minutes to produce snail powder with rich ingredients or a self-contained "boiling pot" Hot pot is quite friendly to foodies.
Guangxi Liuzhou snail powder company resumed work and checked its body temperature three times a day. Photo by China News Agency reporter Wang Yizhao
"During the epidemic, consumers were unable to go out for dinner, and the food supply was lacking, so online self-cooking pot orders including JD.com and Tmall supermarkets increased by 200% -300%." Cai Hongliang, the founder of Hi Pot, said, "Some of them are new customers, and some old customers are stocking."
After the epidemic, can fast food continue to flourish?
When it comes to instant foods that have become popular, the "predecessor" instant noodles in the fast food industry have to be promoted. According to Kantar consumer data, during the SARS epidemic 17 years ago, the penetration rate of instant noodles surged at the peak of the epidemic, and then dropped after the epidemic was under control.
Instant noodle permeability changes during SARS.
Some people say that with the escalation of consumption, fewer and fewer people eat fried foods, and the instant noodle industry has encountered considerable difficulties in recent years. "This new crown pneumonia epidemic has brought the instant noodle industry back to life." According to the staff of Unified Group, during the epidemic, their instant noodle sales increased by 50% offline and 50% online.
However, the average price of a dozen yuan per pack of snail flour is not much more than the price advantage of a small restaurant on the street, and it is much more expensive than the "predecessor" instant noodles; self-heating food and a takeaway for the mainstream price range of 20-30 yuan The price is comparable.
The homogenization of tastes and limited consumption scenarios, the road that the instant noodle industry has once taken, perhaps the emerging fast food can not be avoided. Recently, the voices of "want to eat hot pot" and "want to eat barbecue" on social networks have become more and more: after the epidemic is over, you have to rush to your favorite restaurant and enjoy it.
What fast food have you eaten recently? Do you miss any restaurants?
Author: Yu-kun left