Today, Emirates Telecommunications Group "Etisalat" won the title of the strongest service brand in the Middle East and Africa, and considered it the strongest brand in the communications sector in the Middle East and Africa by the "Brand Finance" global agency, which it deserved thanks to its innovative strategy to enrich the customer experience and its ability To quickly adapt to the dynamic digital variables in the markets in which it operates, as well as its successful initiatives to spread the brand globally and enhance interaction with its customers.
In detail, according to the report issued recently by "Brand Finance", the world leader in evaluation and business consulting, the value of the brand portfolio of Etisalat Group reached nearly $ 11 billion, which includes under its umbrella a number of brands such as (Etisalat Egypt, Etisalat Afghanistan, Mobily in Saudi Arabia, Maroc Telecom, Ufone and PTCL in Pakistan). Etisalat has also maintained its regional position as the strongest brand in the telecom sector in the Middle East and Africa region for the fourth year in a row.
The value of the brand “Etisalat” increased to $ 8.5 billion, as it is the most valuable service brand in the Middle East and Africa. It is also the only brand in the telecom sector that maintains the brand's AAA rating.
On this occasion, David Haye, founder and CEO of Brand Finance, welcomed this announcement, saying: We are delighted that Etisalat today is the first service brand among 500 other brands for the third time in a row, having won this prestigious rating After its significant and tangible efforts in advancing comprehensive innovation, it has become one of the world leaders in this field, which has contributed to the value of its brand portfolio reaching nearly $ 11 billion. This is evident through the wide range of innovative digital solutions that Etisalat offers every year through its periodic participation in GITEX, in addition to its success in spreading and enabling the 5G network in the UAE, which will be the main pillar of Expo 2020. Dubai, which launches its activities next October
For his part, Eng. Abdullah Abdullah Al-Abdouli, CEO of Etisalat Group, said: “Reaching the summit is easier than maintaining it, and today and with the regional leadership of the Etisalat brand, it only underscores the effectiveness of tireless efforts made by the group in the communities it serves by investing in Modern technologies such as the 5G network in line with the ambitious strategy that we are adopting, which is 'Leading the Digital Future to Empower Communities', where Etisalat is proud to have pioneered the launch of the 5G network at the level of the Middle East and North Africa, and that opens up horizons of escape. Promising, and a catalyst for digital innovation mass across different sectors, as an incubator for the most important future technologies that will be an integral part of our economy and the conduct of our business, which achieves integration between group companies and increases customer interaction and enhance brand loyalty. "
Al-Abdouli added: It gives me great pleasure on this occasion to extend my sincere thanks and appreciation to the wise leadership in the UAE for its continuous support that motivated us to achieve these successes and enhance the position of 'Etisalat' until it took first place at the regional level.
With the group present in 16 countries in the Middle East, Asia and Africa, and the number of subscribers reaching more than 148 million subscribers, Etisalat continues its determined efforts to enhance brand loyalty, in addition to its active role in enabling digital capabilities at Expo 2020 Dubai as a partner Official communications and digital services. Etisalat is working to prepare the event area to be one of the fastest, smartest and best connected areas on the planet to enrich the experience of 25 million expected visitors, by enabling advanced technologies and fifth generation services on the ground.
The value of the Etisalat brand has also grown thanks to its innovative customer service strategy, as well as its ability to quickly adapt to the needs of growing markets in light of the escalating digital developments, and the leadership role it plays to launch the 5G network and drive the digital transformation.
Etisalat also plays a pivotal role in achieving the national innovation strategy in the United Arab Emirates, as it adopts an ambitious strategy represented in "leading the digital future to empower societies" and works on several exceptional initiatives in an effort to build advanced digital systems in the areas of smart cities and digital infrastructure, Which have a major impact in shaping the features of the region's digital future.
Etisalat has also managed to enhance communication with its customers across the markets in which it operates by linking the logo of “Etisalat” with the most important international sporting events and sponsoring football clubs, and also launched the first joint platform at the group level under the slogan “We are together” with the aim of enriching The values of communication in the hearts of its customers in this connected world.
It is reported that "Brand Finance" issues the list of the best 500 brands in the world, and the list of the best 300 brands in the telecommunications sector.